Web Design tips: Design the right Web purchase button

Article Description: 5 tips to help design a successful purchase button.

Lead: Whether you are a designer, network sales personnel or E-commerce site webmaster, can not ignore the "buy button" to play a role. In this article, we will follow the entrepreneurs from Poland Karol K to see what should be noted in the "Buy button" design.

If you're a designer, or a reseller, or just set up a website to sell something, in some ways you have to design a "buy button". But soon you'll find it's not enough to put the word "buy Now" on a blue rectangle, because it doesn't have the effect you expected. Luckily, once you know some basics, it's not too hard to design a suitable purchase button.

First, the text on the button is very important, but there are other features to handle. Why is it most important to say text? Just imagine that if it was written in a curse-type word, it would be no use to have the buttons beautifully designed. Therefore, good content is the source of money.

In today's article, we'll discuss an appropriate "buy button" 5 key features.

1. Overall style

This is the first and most important feature.

You have to figure out how to turn your button into a "Purple bull." The concept of "Purple ox" is presented by Cesse Gao (Seth Godin). In short, make your product superior. I mean, a superior product is not to be overlooked, like a shiny purple cow in the middle of the meadow.

Some designers are not very good at packaging products. Creating a button that fits perfectly with the color and style of the site is fascinating. It seems to be a very good idea, unfortunately it is not.

The problem is that such buttons don't attract attention. You also don't want your button to be buried and want it to be noticed, so it should be created as a completely separate element, appearing on some sites, without the need to be consistent with the style of the site.

Take a look at the following case of the concept of "purple Bull".

Mozilla Firefox

This is a download page that looks like Firefox. Notice that at the top of the fold, there is a large green download button that looks completely different from the other elements on the page, is the only place to put the Firefox logo, and is one of the largest elements of the entire page.

All the features make the button look very eye-catching. This is a good interpretation of the concept of "purple cow". If you say you don't see it, you are just impressing someone else.

Simply put the button in the limelight.

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