Web or app in Mobile?

The so-called web means logging on to the web site through a browser and enjoying the services provided by the website;
The so-called app refers to the application, which indicates that the service is displayed on the mobile phone in the form of application. (mobile users like to use the acronyms of APP. There is an interesting explanation for the reason: "apps" is short for "Applications", apparently everything needs to be short in the Mobile Online Web 2.0 age .)
This is to say, if you want to develop a mobile-related service, should you use the web access method or make it an application?

The first time I realized this problem, I saw a video from Steven Jobs About the IAD press conference. Jobs suggested that apps on mobile will replace search. In daily desktop usage, people often find corresponding services through search, and search engine (such as Google) becomes an Internet access point. However, on mobile, search operations can be very troublesome. A better way is to use an App. A service corresponds to an app. Based on this idea, most of the services on the iPhone are apps, and a large number of apps have become the features and advantages of the iPhone.
For example, if you want to see the weather forecast, in the desktop environment, you will open a search engine website and search for "Beijing weather forecast", but on the iPhone, you will install an "Weather Forecast" app, open the app, and find the city "Beijing" (You may not need to find it because the iPhone can capture your location information, automatically presents the weather forecast for Beijing to me) and then displays the weather.
In the views of jobs and in the above example, the word "Search" is very similar to the concept represented by "Web" in my initial question, that is, access the desired service through a browser. So in Jobs's opinion, apps are dominant in the mobile environment.
Leave the iPhone and zoom in the field of view. You will find that apps have become mainstream on most smartphone platforms. One of the criteria for measuring the quality of a mobile phone is the number of apps it can download. At the same time, for popular Web applications such as Facebook (I discovered that CCTV translated the word "Facebook "....), for example, Google map provides apps on mobile phones.
This is actually a very interesting phenomenon. Because Facebook and Google map are very familiar web applications. On weekdays, we may log on to these websites through a browser every day to obtain corresponding services. However, when the environment changes to mobile, Facebook or Google Map, it does not create a web page for mobile browser login. On the contrary, they are all made into apps. For example, Facebook has a corresponding version of app on iPhone, andorid, windowsmobile, and Symbian. In addition, it also cooperates with many mobile phone manufacturers to pre-install this app on mobile phones. In a word, Facebook wants mobile users to access and enjoy services through the apps it provides. I think this example proves that the app is better than the web in the mobile environment.

So, the question is why?
I have read a very interesting blog.
. This blog was not written by any celebrity, but it attracted me because the guy who wrote the article once started a startup company and specialized in providing services, convert existing websites into websites suitable for mobile browsing. This buddy wrote this article to tell everyone that his company is about to collapse. He closed the company because "I don't actually believe in the mobile Web anymore ". In summary, the user experience is poor, and the user experience of Web browsing with mobile is poor. However, the author did not clarify what caused the difference in user experience, which is also a problem I am confused about.
Another article entitled "The Web is dead. Long live the Internet
Chris Anderson is also the author of the long tail theory. The title is very personal, and the content also has gimmicks. Not only in the mobile environment, but even for the entire Internet, the author believes that the Web will gradually disappear. The meaning behind this conclusion is that the era of Internet openness, fairness, and blooming is over and will enter a closed age dominated by some Internet giants. The logic of the entire article is complex. If you are interested, you can check it yourself.
Of course, not all people have a negative attitude towards the web. A Google buddy defended
Although apps have gained the upper hand, mobile Web technology will continue to mature according to the historical development rules of the past (in the desktop era, apps are also first available, but Web gradually replaces Apps, the Web will regain the lost territory. What is expected is HTML5 + css3. I am not familiar with HTML5, so I will not comment on it.
In conclusion, my personal point of view is that no matter how competitive the two will be in the future, at least in the current stage and in the future, apps are still dominant in the mobile environment. Therefore, apps should be preferred for mobile Internet applications.

 

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