Webmaster should learn to guide users in website promotion

What is the most important indicator of the effectiveness of Web site promotion? There is no doubt about the amount of traffic. However, some webmaster will ask: "My site through a variety of ways to promote, traffic also came a lot." But IP went up, PV did not go up, some users saw the next page went, simply can not stay users, the site's viscosity is too low. "Website viscosity low stay user is the webmaster in the promotion of often encountered is also the most distressed problem." A lot of webmaster will think is to promote the way not enough of the reason, in fact, not necessarily so, the flow is not likely because the promotion did not achieve results, the way is not enough, the site is not well-known.

Push and can't keep users Web site viscosity is not only a problem in the promotion, but also with your site content and quality. Webmaster Network admin5.com triumphantly believe that if in the early promotion of a certain amount of traffic, we must learn to guide users correctly, so that they have feelings and dependencies on your site, and further retain users.

Guiding users is not just to let existing users click on your site, longer stay on your site, a greater role is to guide those who are very unfamiliar with the site to understand the site, experience the site can bring their services and functions, so that unfamiliar users become frequent visitors to the site. The right User guide can also expand the impact of the site, those loyal user group experience to guide more users to visit your site. The author thinks that the correct guide user should start from the user experience, the article guidance, the psychological guidance three aspects.

User Experience

As we all know, user experience is a key factor in retaining users. In addition to the user experience to allow users to browse the site has a better feeling and stay outside, another important function is to guide the user. The good user experience brings the user comfortable browsing feeling, causes the user to produce the goodwill to the website to produce the trust, thus further browses the website the other content, this has played the guiding role. A good user experience can also help users to understand the site more services and functions, to guide users to quickly find what they need. In particular, a good user experience can quickly guide users to register, and understand the various rules and regulations of the Forum and Plate Division. Some forums may be content is very substantial, but the plate division is too complex, so it will be easy to make users confused feeling, ultimately, not only to guide the role will also be lost users. User experience is not the pursuit of the gorgeous page and powerful function, simple and convenient and quick is the essence of user experience.

Article guide

Whether it is a website or a forum, the article is the most important part. Good article is the key to increase the viscosity of the site. Through the article to guide users to understand the site to love the site from the quality of the article, the article relevance, the article column classification three aspects. Article quality Needless to say, this is the first site to do. Original article is the site to maintain the authoritative freshness and appeal of the guarantee. The article must pay attention to the correlation, the more close to the user guidance function is more obvious. In ensuring the quality of the article at the same time to add links to relevant articles and establish relevant tag, high-quality links to guide users to read more than two clicks, to increase the flow of the article and the site's PV benefits. and the classification of the article column should pay attention to clear, in line with people's browsing habits. The correlation between each column must strengthen, make each article each classification establishes the connection, facilitates the user to look for the information.

Psychological guidance

User's feelings can not be ignored, the user's psychology can not be ignored. Catch the user's psychology is very important, if you can correctly grasp the user's psychology, cast, can use the user's psychological performance of various laws to guide users to increase traffic. In particular, the user's herd mentality, the webmaster must seize. For example, two of the same pastry shop, make cakes, taste is also comparable. If one of them in order to improve efficiency, the cakes in advance to do a good job, saving the user queue time, while the other to maintain the traditional unchanged, now do sell. It may be found that there are fewer people in the back row, customers save a lot of time, and the other family is still crowded. As a result, over time, a more efficient business is becoming less and more traditional. This is the user's herd mentality in the mischief, the people who do not queue the user may think business is not good to eat, and another crowded queue of a very long, some customers will think that so many people queue, must be very delicious, would rather waste a line of time to buy, the mentality of the herd to seize the psychological business, do the site to seize. Guide users toward their own vantage points through authoritative articles on the site, or comments and responses from different opinions. In particular, to take advantage of the power of good opinion leaders, when the site appears some unfavorable remarks, an authoritative figure, or well-known businessmen to refute the rumor, it is likely to be about the vast majority of speech, reversing the adverse situation.

The above is only a personal experience of the author, the reason to pay attention to user guidance, in the final analysis, or because the user has autonomy, if only unilateral optimization and promotion may ignore the user's many needs and feelings. Only focus on guiding users to proactively understand users and retain users.