Website construction planning example

Introduction:
The success or failure of a website has an extremely important relationship with the website planning before the website is built. Before establishing a website, you should clarify the purpose of website construction and determine the website's

"Website construction planning" text> the success or failure of a website has an extremely important relationship with the website planning before the website is built. Before establishing a website, you should clarify the purpose of website construction, determine the functions of the website, determine the website size, investment costs, and conduct necessary market analysis. Only with detailed planning can we avoid many problems arising during website construction so that the website construction can proceed smoothly.

Website planning refers to analyzing the market, determining the purpose and functions of the website, and planning the technology, content, cost, testing, and maintenance of the website construction as needed. Website planning plays a role in planning and guiding website construction and positioning the content and maintenance of the website.

The Website planning book should cover all aspects of Website planning as much as possible. The website planning book should be written scientifically, earnestly, and realistically.

The Website planning book contains the following content:

I. Market analysis before website construction

1. What is the market in the relevant industry, what are the characteristics of the market, and whether the company's business can be carried out on the internet.
2. Analysis of main competitors in the market, the Internet access status of competitors, Website planning and functions of competitors.
3. The company's own condition analysis, Company Overview, market advantages, which can be used to enhance the competitiveness of the website and build the website's capabilities (cost, technology, manpower, etc ).

Ii. website construction purpose and function positioning

1. Why do we need to build websites to promote products, conduct e-commerce, or establish industry websites? Is it an enterprise's need or an extension of market development?
2. Integrate company resources to determine website functions. Determine the website functions based on the company's needs and plans: product promotion, online marketing, customer service, and e-commerce.
3. determine the purpose of the Website Based on its functions.
4. enterprise intranet construction and website scalability.

Iii. website technical solutions

Determine the website technical solution based on the website features.
1. Use a self-built server or rent a virtual host.
2. Select the operating system, such as UNIX, Linux, or window2000/NT. Analyze investment costs, functions, development, stability, and security.
3. Adopt systematic solutions (such as IBM, HP) and other companies to provide enterprise Internet solutions and e-commerce solutions? Or self-developed.
4. Website security measures, black and anti-virus solutions.
5. Related program development. Such as web application ASP, JSP, CGI, database program, etc.

Iv. website content planning

1. Plan the website content based on the purpose and function of the website. General Enterprise websites should include the company profile, product introduction, service content, price information, contact information, online orders, and other basic content.
2. e-commerce websites should provide Member registration, detailed product service information, information search and query, order confirmation, payment, personal information confidentiality measures, and related assistance.
3. If there are many website columns, you should use a website programming specialist to take charge of the relevant content. Note: website content is the most important factor for websites to attract visitors. No content or practical information will not attract visitors who are in a hurry. You can investigate the information people want to read in advance, and check people's satisfaction with the website content after the website is published, and adjust the website content in time.

V. Webpage Design

1. Webpage Design Art Design requirements. webpage art design must be consistent with the overall corporate image and comply with CI specifications. Pay attention to the web page color, image application, and layout planning to maintain the overall consistency of the web page.
2. In the adoption of new technologies, we should consider the distribution of major target access groups, such as regions, ages, network speeds, and reading habits.
3. Develop a webpage revision plan, such as a large-scale revision within six months to one year.

Vi. website maintenance

1. Maintain servers and related software and hardware, evaluate possible problems, and set the response time.
2. database maintenance, effective use of data is an important part of website maintenance, so database maintenance should be paid attention.
3. Content update and adjustment.
4. Formulate relevant website maintenance regulations to systematize and standardize website maintenance.

VII. Website Testing

Before the website is released, perform a thorough test to ensure normal browsing and use. Main test content:
1. server stability and security.
2. Test Programs and databases.
3. webpage compatibility testing, such as browsers and monitors.
4. Perform other tests as needed.

8. website publishing and promotion

1. PR and advertising activities launched after the website test.
2. Search for activation and registration.

IX. Website Construction Schedule

The Start Time and owner of various planning tasks.

10. Fee details

A list of costs required for each item.

 

1. Brief project description
A website is a service-type website that provides a platform and services on this platform. Throughout the Internet, the most profitable websites are those that provide services. After the Internet bubble, a new way for the Internet to make profits is to provide a variety of services.
Websites provide services rather than information provided by most websites on the Internet. Users can go to our websites to perform activities and do what they want to do, we provide this platform. Just like the market, there are a lot of food stores, so you can go in and buy food. Today, with the rapid development of society, I believe everyone knows clearly what our life will look like without the Internet. Our work, life, and study are inseparable from the Internet, but even so, I feel that the Internet is still not fully utilized. The use of the Internet is only one way for everyone to obtain the information they need. Since the day when the Internet was generated, it was for the purpose of sharing information, instead of performing activities on the top, such as organizing and playing basketball. Even if there are already many community-and friend-type websites, they are still very popular. Our idea is to turn the Internet into an activity or place of everyday life. You may not be able to obtain information or resources, but what you get is closely related to your life. Therefore, the users of websites must be able to access the Internet and accept this new lifestyle and social activity. In this way, selecting a consumer group is the target customer service.
Bytes. Currently, many websites related to Houses share shared houses. However, they do not provide a complete platform, and users do not have a very concentrated demand in this area, the website has fully solved this problem, and it is easy for everyone to work together on a good platform. Websites can provide platforms based on these challenges to classify them in detail, provide convenient functions for users, and provide a secure mechanism, it also provides a variety of functions that are more convenient for users to fight. In addition, it provides a trusted, fashionable, and active environment for everyone. The various forms of competition on the website will help users better live and try to make them happy, convenient, and cost-effective. For example, project collaboration is a competition for websites, which allows them to find a platform for projects that can cooperate with each other and expand their network of contacts. Therefore, in general, the website provides services of various concepts. This platform also provides a good solution for the security and ease of use of users. You can also release new requirements based on your needs.
Ii. profit sources
Websites have good sources of profit, and such sources of profit do not affect users' use of websites, the profit source of the website will all come from the cost of the merchants, administrative units or advertisements that cooperate with the website. The advantage of network resources can be used to increase profitability. The profit mainly includes the following aspects:
1. When a merchant joins a website, a one-time franchise fee is required. In the future, when a Website member buys a group through the website, the merchant will also make a difference in profit for each transaction.
2. The website implements a point-based system for resources. Users can purchase points from the website.
3. The seller of the services provided by the website must provide part of the intermediary fee to the website.
4. Sources of advertisement profits for websites
5. Brand benefits. After a website grows bigger, it will naturally have such sources of benefits.
6. the website platform provides human resources support for various social activities. For some enterprises or administrative units and large activities, the website must take full advantage of our human resources to collect the cost of publishing activities.
3. Website planning and promotion and marketing progress
The implementation of website projects is divided into four stages: development, operation, promotion, and business.
The development phase is the overall development and testing phase of the website. After this phase ends, you can directly run the test run. The development phase will be fully developed within three months on the basis of the existing stages, including testing.
The operation phase is the maintenance and update of the website during operation. At this stage, a large amount of manpower will be put into charge, including answers to website questions, maintenance of operations, and updates of layout content.
The promotion phase will be carried out according to the promotion plan and will start to adopt the article offensive. A small number of advertisements will be put in the later stage, and the promotion phase will reach 1 million of registered users within three months.
The business phase is mainly to break through the profit phase of the website. The sales staff will find the merchants and promote the products for the major profit models of the website. This phase will also be a permanent task for future websites.
Iv. Technical Solutions
1. Determine website technical solutions based on website functions.
(1) Use self-built servers or rent virtual hosts.
(2) Select the operating system, such as UNIX, Linux, or window2000/NT. Analyze investment costs, functions, development, stability, and security.
(3) Is there a systematic solution (such as IBM or HP) for enterprise Internet access and e-commerce? Or self-developed.
(4) website security measures, black and anti-virus solutions.
(5) related program development. Such as web application ASP, JSP, CGI, database program, etc.
2. website content planning
(1) Plan the website content based on the purpose and function of the website. General Enterprise websites should include: company Profile, product introduction, service content, price information, contact information, online orders, and other basic content.
(2) e-commerce websites should provide Member registration, detailed commodity service information, information search and query, order confirmation, payment, personal information confidentiality measures, and related assistance.
(3) If there are many website columns, you should use a website programming specialist to take charge of the relevant content. Note: website content is the most important factor for websites to attract visitors. No content or practical information will not attract visitors who are in a hurry. You can investigate the information people want to read in advance, and check people's satisfaction with the website content after the website is published, and adjust the website content in time.
3. Webpage Design
(1) webpage design art design requirements: webpage art design should be consistent with the overall image of the enterprise and comply with CI specifications. Pay attention to the web page color, image application, and layout planning to maintain the overall consistency of the web page.
(2) In the adoption of new technologies, we should consider the distribution of major target access groups, such as regions, ages, network speeds, and reading habits.
(3) Develop a webpage revision plan, such as a large-scale revision within six months to one year.
4. website maintenance
Maintain servers and related software and hardware, evaluate possible problems, and set the response time.
V. Investment and budget
Website investment is mainly used to set up website network companies and website project post-operation costs, of course, including the launch of the mid-term project, but the vast majority of the cost is for carrying out business. It is estimated that a total investment of about 2 million is required for the website from development to operation and to profit. In the early stage, you only need a small amount of funds to provide website operations. After the promotion, you will obtain funds from other aspects to carry out business cooperation with merchants to achieve profitability.
6. Financing Scheme (funding and investment methods)
The financing scheme of the Project is supplemented by seed capital and venture capital. Seed funds can be invested in installments, and investors and other investment risks will be fully borne by the project staff. The amount of fund invested by the seeds can be small. As the start-up fund of the project, the project will continue to obtain funds through third-party financing in the future, the ROI of seed funds will also be less than that of venture capital.
Venture capital can also be injected in stages, but investment risks will be shared with the project team, but the return on investment will be higher than that of seed funds. The specific financing scheme will be negotiated to determine.
VII. Budget and investment compensation
The website project needs to be calculated based on 2 million. The investor's investment compensation can be obtained through several methods. One is to obtain the profit by dividing the website into profits after the website profit starts; the second is to successfully establish a company through website operations, obtain the corresponding shares, withdraw the shares based on the value of the website, and obtain the difference between the investment amount and the share amount. The third is that the company is listed through financing, investors can sell their shares to earn high profits.

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