Website data analysis will become a required course for SEOer in the future

Some people often ask me how to get started with seo. I often say that I will send out-of-the-box links and change my friendship. it is already an entry-level seo, some may ask how to become a seo expert? Today I will share with you some of the website data analysis that advanced seo is good.

 

Some people often ask me how to get started with seo. I often say that I will send out-of-the-box links and change my friendship. it is already an entry-level seo, some may ask how to become a seo expert? Today, I will talk about the website data analysis that advanced seo is good. I also found that there are few articles on website data analysis on the internet. today I will explain the simple website data analysis I learned from my book.

Why do I need to analyze the website?

Before answering this question, we should first ask ourselves why our website exists. if we do not know the purpose of our website, we do not need to analyze the website, because website analysis does not bring any value, it only provides a bunch of scattered indicators and data at best, and does not have any substantive improvement suggestions. Therefore, when analyzing websites, we must specify measurable website objectives. The target is determined. how can we achieve this goal? It is certain that many people make money (I am also the author), but making money is a very large and complex goal. it is difficult to achieve this goal through the strength of one person or one department, we need to break down this big goal to form many small targets and executable actions. Therefore, website analysis measures and improves each executable action and small targets to ultimately promote the fulfillment of the large targets of the website.

What is website analysis?

To make it easier for everyone to understand website data analysis, we regard the website as a person.

First, website analysis is the eyes of a website. He helps you to see what happened on the website, where visitors came from, what the purpose of the website is, what the website is most popular, and so on. This is a website analysis from the perspective of website marketing. In this section, the website analysis object is the behavior of visitors in the website and the relationship between different traffic channels.

Second, website analysis is the neural system of the entire website. It helps you understand the health status of your website, the performance of your website page, the functional issues, where to modify, the layout, and whether the navigation is clear. This is a website analysis from the perspective of products and architecture. in this part, the website analysis targets the logic and structure of the website, whether the website navigation structure is reasonable, and whether the website registration process is smooth.

Finally, website analysis is the website's brain. He asked us to rationally allocate resources and budget while achieving our goals, and continuously improve website performance through optimization. this is from the perspective of website operations. In this section, the main target of website analysis is ROI ). That is to say, in the current situation, how to rationally allocate budget and resources and accomplish the website's goals.

How to perform website analysis

After selecting the target and understanding what website analysis is, we will analyze the website in the next step. there is too much knowledge, so I can only give some general content, first, you need to achieve your goal. The website must have visitors, so the first step is website traffic analysis. Secondly, we need to address the visitor's needs (that is, why does the visitor visit your website and what is his purpose), and provide effective content, products, and information for the moment, and make customers like the content. Therefore, the second part requires analysis of the website content. Now seo personnel know that the effect of external links is not as obvious as before. we can only post on the content. content analysis covers a wide range, including navigation analysis and page quality analysis. The most important part is to convert visitors into customers and purchase our information and products. The ultimate goal of our website is only to achieve the final conversion of visitors. Therefore, we need to analyze the conversion of websites. Finally, each problem is not caused by a single cause, and each analysis does not exist independently. Therefore, we need to analyze the website globally. Let's talk about it today.