Website Design: focusing on balancing the beauty and enhancing the website position

In modern life, balance seems to be a hot word, and people seem to like to pursue balance in everything. Balance meals, find the balance between work and rest, and the balance in the building. Just like a person, even if the facial features are not very beautiful, they are balanced and symmetrical when they are put together. They also look nice and nice.

To list so many balanced examples, one thing I want to express is that balance is as important as web design. This is a very important principle. Balancing is equivalent to adding wings to a website to better control the website and grasp the development of the website.

1. Who is the balance in web design?

If you only consider the balance from the physical perspective, the balance should be shown in.

　　

 

The yellow part shows a lever, and the triangle part is the fulcrum. The two Pentagons are of the same size and quality, and are placed at the same distance from the fulcrum. In this case, the lever is in a balanced and unbiased state.

Then let's look at it again. It is still a lever, but at this time, the items on both ends are changed. As you can see, if the two are of the same density and distance from the fulcrum, is there a balance between them? Obviously, the answer is no. The lever will definitely go to the left, because the weight on the left is significantly higher than that on the right. In this case, the balance is lost.

　　

 

The same applies physics concepts to web design. How can we achieve a balance in the pursuit of a balance in web design? Is the Fulcrum indispensable? The webpage should have a set pivot point, that is, the central theme of the webpage, which is centered around this center for the next series of activities. Only by controlling the proportion of each design element and its distance from the fulcrum can the balance of web design be controlled. If the proportion of each design element is too different, you should adjust the distance between it and the pivot point and try to reach the Balance Point.

2. Symmetric Balanced beauty

Chinese people pay attention to symmetry and like the respect, formal, steady, and elegant feeling of symmetry. Symmetry is also a point of attention in balancing. From paper-cutting to eaves, from clothing design to architectural style, there is always a symmetrical aesthetic. As shown in, this is the performance of the famous deaf-mute Goddess of Mercy. In the image, their individual hands are raised at the same height, in the same posture. If you fold the image from the middle, the performances on both sides will overlap completely. This reflects the symmetric balance between the beauty, looks solemn, elegant, and can not help but applaud.

　　

 

(This figure is from the Internet)

In web design, we must also grasp this balance of beauty. So what should we do? That is to find the fulcrum of the web page and locate it accurately. Find the pivot point, and focus on rendering the pivot point to highlight the pivot point so that it can play a balanced role.

3. visual balance

First, we are talking about the balance in physics, which is practical and invisible. However, the biggest difference in web design is that it is illusory and cannot be felt by hand. Therefore, visual balance is very important at this time.

Many people will feel this way. Things with larger sizes will feel heavier and brighter colors will look lighter. Things with larger density will look heavier than those with smaller density, bright objects always look lighter than dark objects. This is the visual sensory experience. It indicates that the size, color, density, and brightness will affect the subjective judgment of people.

4. disordered and ordered balancing

As mentioned above, the symmetric balance is beautiful, that is to say, the pivot must be in the middle of the lever and be unbiased. However, in the current web design, sometimes it is difficult for us to achieve this for the sake of appearance. At this time, we should grasp the orderly balance in disorder.

When the website design cannot make the pivot point steadily in the middle, the distance between the two sides is also different. At this time, it is necessary to make the items on both sides different weights to achieve a balance. Achieve it with visual attention. For example, if the design element on the left is far away from the fulcrum and closer to the right (that is, the offset from the fulcrum to the right), the elements of the larger and darker series should be used on the left, this makes the left side look more quality. On the right side, we need to use some colorful elements to achieve a balance between the two sides.

The asymmetric design is more aesthetic and dynamic than the first two, so it is more popular with some customers. However, the minor changes are difficult to grasp. It takes time and patience to figure out how to do well.

In general, symmetric and asymmetric balances are the most used in web design. In addition, there are radial and mosaic balances. These two technologies are difficult and have high requirements on the designer's technical level and aesthetic ability. I will not discuss them more.

To sum up, the balance principle that is very important in life also plays an important role in web design. A balanced design can give viewers a sense of confidence, and pass on a unified and correct concept. It makes them feel that your website is solemn and attentive, it reflects the internal design aesthetic. As a result, I believe that it will attract the website's click rate and traffic to a certain extent and drive your website ranking.

So pay attention to your website design from now on. Which design elements seem light? Which ones are important? Which design elements can be symmetric and balanced? This article is contributed by www.mywenzhang.com. If you have any reprinted sentences, please indicate the source. I believe that after years of observation and learning, you will become more and more comfortable with designing webpages that will make visitors linger. This article is purely a personal opinion. If you have any problems, please contact us.