Website operation: The reason analysis of the decline of Google China market share

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Analysis of the reasons for the decline of Google China market share

Google recently questioned Eric's research report as if it did not believe or dared to acknowledge the fact that its market share had fallen sharply. But it is true, stand outside and post your own opinion:

Think:Google 's market share is declining, and market share is lower than the data reported by Eric.

How did I come to this conclusion? Very simple, if a keyword at the same time in Baidu and Google are ranked the same position, compare them to the site to bring traffic to compare it. For example, the same word, in Google and Baidu are the fourth place,Google yesterday to bring the flow is a, Baidu brought the flow is 209 . This is just one of the words, I counted a lot of words, ranked in the same position, Baidu brings the flow of at least 4 times more than Google .

Google China does not need to and Eric care about these issues, when someone thinks you have a serious problem, do not also go to learn Baidu's shortcomings: always go to the wrong people think. Google should look for its own reasons, and then practice their own, and strive to obtain a greater market share is the most important.

No more nonsense, analysis of Google China's market share decline in the reason.

One reason: Google Chinese team members are too complacent

A few ways to explain this problem directly:

1 , a lot of Chinese users download Firefox browser after the successful installation, Firefox browser default search engine is not Google , but Baidu, my notebook is this.

Google The elite of the Chinese office, do you know that? you are spending money to help Baidu do promotion.

Google spent a huge amount to promote Firefox browser, as long as users install a Firefox browser,Google to the alliance to promote the site 8 cents to 8 blocks of promotional costs. Strong enough, the recent increase in Firefox market share is Google 's credit. Firefox's market share has risen, andGoogle China has fallen. Aren't you surprised?

2 , kai-fu Lee after Google , does not seem to feel what pressure, but is a successful homecoming posture, to "Zhang teacher" the glorious image of the book is also show, their popularity has risen, but Google 's market share has fallen. Contact with some Google employees, are superior to heaven, supercilious arrogant state.

Mister Complacent, staff complacent, how can such a team be competitive?

What about Baidu? Li Yanhong that kid's character not to let people like, but his sense of crisis is heavier, because he said: Baidu from bankruptcy only 3O days.

The Ancients said: Full Moon is a loss! Google China has a small market share, the team is still complacent, how can market share do not fall?

The second reason: the stability of Google website

In the first half of this year for 2 consecutive months, most of the time google.com Unable to log in,Gmail is not normal use. Most of Google 's users have been forced to start using the Baidu search engine.

Generally speaking , more than a day can allow a person to form a habit, often up to two months most of the time Google is not normal use, was forced to start using Baidu users have started to get used to. At present, Google 's stability relative to that period of time better, but whenever the use of search engine, always can't help input the Baidu domain name.

So far, the stability ofgoogle.com is very poor, and Gmail is often just landed in, the Mail has not been opened, the Web page is completely paralyzed.

This is one of the biggest reasons for Google 's market share decline, the basis of uncertainty, new users will not like, the old users will be seriously lost.

The third reason: Google China's marketing strategy is problematic

Google China's promotion mainly depends on two ways: Media PR and Word-of-mouth. Every day to open Sina Internet news channel, almost half of the Internet news is about Google ,Google China's media PR marketing do a good job, but on Google The growth in China's market share is small. This shows that Google China's marketing strategy is problematic.

Why do you say Google is there a problem with the direction?

because:Google China to promote the way the target audience is only the network elite people. But the current Chinese, rookie level of ordinary netizens is the mainstream, the number of ordinary netizens is the network elite of more than N times.

The direction is wrong, you perform well no use ....

For example:Google launched a gmail, the adoption of an invitation to register the system, the system in the United States may be very successful, but in China is not a success. Why, then? It only attracts some of the network elites, but the Internet elite is accustomed to starting mail with clients. Google does not offer this. The biggest demand for email via the Web is the average netizen without its own computer, but these netizens don't get Gmail.

Reason four: Google China's innovative ability is too bad

Google the ability to innovate is very strong, but Google China's ability to innovate is very poor.

Why do you say that?

Believe that: innovation to market demand as the core, to meet market demand for innovation to be successful!

Google's headquarters is based on the needs of U.S. users to innovate new products and services.

Does Google China innovate new products and services based on Chinese users? Their innovation is only one, that is, "Google" This is not Chinese users to introduce the name.

Google China is not innovative, always simple to the Google headquarters to create a small part of the service to translate into Chinese they feel complete the task. You know, these products and services are based on the needs and habits of American users, Chinese is not simply translated into Chinese, more importantly, in line with the habits and needs of Chinese users.

Google China is sitting in the office to think that they are very great elite, they certainly did not go to the Chinese city of the Internet cafes, certainly did not find a lot of people communicate understand. So they do not understand the needs of Chinese netizens, even the need to find, innovation is not to talk about.

In turn, see the market share continues to grow in Baidu and Sogou

Baidu This two years have launched the Baidu Post bar, Baidu know, Baidu Space and other services, and Sogou their Baidu and Google 's most attractive users of the column to follow up, and in the human nature up and down a deeper effort. For example MP3 Search This quick son,Sogou do very humanized, treat enterprise user this piece, it launches free enterprise mailbox directly.
And in the invasion of the client side, the direct introduction of the majority of netizens need pinyin input method and so on.

What did Google China do to make novice-level ordinary users need and enjoy the service?

... ...

Summary:Google 's market share continues to decline,Google China should face this fact, seriously think about how to give Chinese users more ordinary Chinese netizens need the most services, while the service to stabilize, The use of many of China's personal websites to promote the business is a good thing.

how to improve google market share, welcome the idea of netizens to communicate with me. ufoer2005#126.com