Website planning book analysis

The success or failure of a website has an extremely important relationship with the website planning before the website is built. Before establishing a website, you should clarify the purpose of website construction, determine the functions of the website, determine the website size, investment costs, and conduct necessary market analysis. Only with detailed planning can we avoid many problems arising during Website construction so that the website construction can proceed smoothly. Website planning refers to the relationship between the success or failure of a website construction and the website planning before the website construction. Before establishing a website, you should clarify the purpose of website construction, determine the functions of the website, determine the website size, investment costs, and conduct necessary market analysis. Only with detailed planning can we avoid many problems arising during Website construction so that the website construction can proceed smoothly.
　
Website planning refers to analyzing the market, determining the purpose and functions of the website, and planning the technology, content, cost, testing, and maintenance of the website construction as needed. Website planning plays a role in planning and guiding website construction and positioning the content and maintenance of the website.
　
The website planning book should cover all aspects of website planning as much as possible. The website planning book should be written scientifically, earnestly, and realistically.

The website planning book contains the following content:

I. Market Analysis Before website construction

1. what is the market in the relevant industry, what are the characteristics of the market, and whether the company's business can be carried out on the Internet.

2. Analysis of main competitors in the market, the Internet access status of competitors, website planning and functions of competitors.

3. the company's own condition analysis, Company Overview, Market advantages, which can be used to enhance the competitiveness of the website and build the website's capabilities (cost, technology, manpower, etc ).

II. website construction purpose and function positioning

1. Why do we need to build websites to promote products, conduct e-commerce, or establish industry websites? Is it an enterprise's need or an extension of market development?

2. integrate company resources to determine website functions. Determine the website functions based on the company's needs and plans: product promotion, online marketing, customer service, and e-commerce.

3. determine the purpose of the website based on its functions.

4. enterprise Intranet construction and website scalability.

III. website technical solutions

Determine the website technical solution based on the website features.

1. use a self-built server or rent a virtual host.

2. select the operating system, such as unix, Linux, or Window2000/NT. Analyze investment costs, functions, development, stability, and security.

3. adopt systematic solutions (such as IBM, HP) and other companies to provide enterprise Internet solutions and e-commerce solutions? Or self-developed.

4. website security measures, black and anti-virus solutions.

5. related program development. Such as web application ASP, JSP, CGI, database program, etc.

ThuWebsite content planning

1. plan the website content based on the purpose and function of the website. general enterprise websites should include the company profile, product introduction, service content, price information, contact information, online orders, and other basic content.

2. e-commerce websites should provide member registration, detailed product service information, information search and query, order confirmation, payment, personal information confidentiality measures, and related assistance.

3. if there are many website columns, you should use a website programming specialist to take charge of the relevant content. Note: website content is the most important factor for websites to attract visitors. no content or practical information will not attract visitors who are in a hurry. You can investigate the information people want to read in advance, and check people's satisfaction with the website content after the website is published, and adjust the website content in time.

V. webpage design

1. webpage design art design requirements. webpage art design must be consistent with the overall corporate image and comply with CI specifications. Pay attention to the web page color, image application, and layout planning to maintain the overall consistency of the web page.

2. in the adoption of new technologies, we should consider the distribution of major target access groups, such as regions, ages, network speeds, and reading habits.

3. develop a webpage revision plan, such as a large-scale revision within six months to one year.

VI. website maintenance

1. maintain servers and related software and hardware, evaluate possible problems, and set the response time.

2. database maintenance, effective use of data is an important part of website maintenance, so Database maintenance should be paid attention.

3. content update and adjustment.

4. formulate relevant website maintenance regulations to systematize and standardize website maintenance.

VII. website testing

Before the website is released, perform a thorough test to ensure normal browsing and use. Main test content:

1. server stability and security.

2. test programs and databases.

3. webpage compatibility testing, such as browsers and monitors.

4. perform other tests as needed.

8. website publishing and promotion

1. PR and advertising activities launched after the website test.

2. search for activation and registration.

IX. website construction schedule

The start time and owner of various planning tasks.

10. fee details

A list of costs required for each item.

The above is the main content that should be reflected in the website planning book. the content will be increased or decreased according to different needs and purpose of website construction. At the beginning of website construction, you must make careful planning to achieve the expected purpose of website construction.