Website planning-Suggestions on website Revision

After reading a lot of website revision plans, I found that most websites are currently focusing on website design, functions, and content management system investment, while retaining existing traffic is ignored, there is almost no such concept of search engine visibility.

How can I change the website version? If there is only a slight change in design, functions, and columns, these are simple and technically difficult. However, it does not play a major role in the development of the website itself. In particular, some websites that have serious unfriendly problems with search engines have not been revised accordingly, it is equivalent to only changing the outer shell of the website to avoid any temporary problems. In my blog, "What should I do when my website encounters a bottleneck ?" It has been mentioned that the website needs to be revised or rebuilt when it encounters a development bottleneck. Both the revision and reconstruction require analysis and diagnosis to find out the problem and conduct effective optimization and revision, instead of blindly rebuilding the new website. In fact, if there is not a very serious problem of the website, after the website optimization, can achieve better development.

For many websites in China that have not been optimized, the website revision is equivalent to the second reconstruction of the website. The plan for the Revision plays a vital role in determining whether the revision is successful. Website revision plan planning should not only cover front-end design, functional module design, column design, database design, team cooperation, but also combine the search engine optimization ideas. While improving the website system, it also increases user friendliness and search engine friendliness.

The following are the possible situations and suggestions for the website revision, which are for reference only:

I. What kind of Content Management System (CMS) is selected for website revision)

Most websites now have a background Management System (CMS), which saves a lot of time to edit articles and simplifies maintenance and management. It is extremely easy to add a CMS to a website without CMS. A good CMS not only requires the ability to manage and maintain the existing website content, but also requires the flexibility and scalability to help you build your website better.

CMS can help us better maintain and manage websites. However, most CMS currently lacks search engine friendliness and is difficult to adapt to search engine rules.

To evaluate the friendliness of a CMS search engine, you can evaluate the following points: Can you set an independent title and, whether the webpage URL generated by CMS is search engine friendly (for example, whether the URL has been statically processed). Can you change the content editing method, such as text editing and Code view editing; can you add links to text content? Is the navigation structure set for the product friendly to search engines, these are all important.

Ii. Changes to the Management System (CMS) Requirements

After the Management System (cms)is revised, the file name can be modified in a timely manner, and the URL extension of the web page can be changed from .html to. asp and. php. Although the content is still the previous content, it is already a different new webpage.

Major problem: the old website has been indexed by the search engine, which has a high PR value and has a good performance on the search engine result page. After the revision, the old web page will disappear from the search engine, and the existing high-quality traffic will disappear. A new webpage that replaces the old one needs to be indexed by the search engine again and starts from the prvalue of 0.

If you choose not to delete the old webpage and link it to the new webpage at the same time, your website will face the situation of copying the webpage and thus be punished by the search engine.

Solution: Let the search engine know that your old webpage has changed to another new webpage, that is, to set 301 permanent redirect page, and tell the search engine that this webpage is no longer in use, and point it permanently to the page that replaces it. Then, the previous link breadth and PR value of the old web page will gradually be transferred to the new web page.

The method for setting the 301 page is as follows: in the Unix/linuxlinuxoperating environment, place the redirection code in the htaccessfile, and point the index.htm before the version to the web page index. asp.
In the microsoftiis environment, you need to open the control panel, select the main directory, and then select the Redirection URL.

3. Revision of website internal navigation

In most cases, the redesign of the website's internal navigation should be taken into account during the website revision. It is very likely that the old website uses hyperlink text navigation or static image links for navigation. In order to make the website beautiful, flash or Java technology is used to make the navigation menu have dynamic effects.

Any changes to the existing navigation structure may affect the search engine. There may be many reasons: Converting text-based navigation to image-based navigation may potentially lose the help of the keywords in the original navigation to increase the internal page PR value, the ranking of internal webpages on the search result page is reduced; if the navigation is used improperly by Java, the search engine cannot identify the content in the navigation, flash-based navigation also makes search engine crawlers unable to identify keywords and content.

Are these technical mistakes? Of course not! You can use any method to make your website more beautiful and more popular with users. As long as you use it properly, you can turn the rot into magic.

First, you must make sure that you have created a complete website map that contains all the categories of your products and every part of your website, try to use your optimal keywords in navigation and website maps, but avoid adding hyperlinks to a large number of keywords, which leads to suspicion of keyword cheating.

Do not use flash navigation. If you use image navigation, make sure you have set the appropriate alt attribute description text for the image in each navigation menu. In this way, an image is no longer just an image. It can contain descriptive text and describe the page to which the link points. This helps the search engine understand the central topic of the page of the image link.

4. Change Domain Name

We may encounter such a situation where domain names need to be changed for various reasons. How can we retain loyal and stable customers and fixed visitors in the past? How to increase the traffic of new domain names to the height of old domain names in a short period of time has become a difficult problem.

The solution is to keep the old domain name online at the same time as the new domain name is used until the new domain name has a certain amount of traffic. Of course, this way, while maintaining traffic, may also suffer the consequences of page replication, this requires the deletion of the website content on the old domain name, if the old domain name is still intended to use, we can create a 302 redirection page for the old page, so that we can transfer the traffic on the old domain name to the new domain name in a short time. If the old domain name is no longer intended to be used, you can set a 301 permanent redirect page as you have previously seen.

It should be noted that 301 is a permanent redirection. After 301 is implemented, the new website completely inherits the old website, and the ranking of the old website is completely cleared. 302 is a temporary redirection. After 302 is implemented, the old website will not be affected, but the new website will not be ranked. 301 redirection is the best method for search engine-friendly webpage address change. As long as it is not temporarily moved, we recommend that you use 301 for address conversion.

As 302 redirection was used as a means of Seo cheating, the search engine is currently unfriendly. So to date, only Google can provide excellent processing capabilities for 302 redirection for search engines. That is to say, when a website uses the 302 redirection command to direct other domain names to the primary domain, only Google will include the link scores of other domain names in the primary domain, other search engines only share the link score to multiple domain names, reducing the total number of links on the main site. Since the number of external links, one of the key factors in website ranking, has been affected, it is also natural for websites to fall in rankings.

5. retain the previous optimization results when the website design changes

A company's website decided to design a new version of the front-end. In the past, they used to ask professional Seo companies to regularly optimize the website. All the elements inside the website have reached the optimal search engine optimization. During the website design revision process, the designer did not consider the search engine optimization, so the original optimization effect was not retained.

After the website is revised, the website search engine's visibility is greatly reduced, and the website's traffic will also be affected. The main reason is that the alt attribute of the image may be deleted during the new design, or the title and deletion of the existing page may be deleted. In the re-design of the web page, some keywords and links will be lost, and the existing optimization effect will be greatly reduced.

If the website itself has been optimized, you must pay attention to the previous optimization foundation of the website to bring it to the new website. If you have a professional Seo team, it is best to have them participate in the revision of the website. If the file name and structure navigation remain unchanged during the revision, it is easy to retain the original optimization basis, the front-end design is revised. If you modify the file directory and structure of the website while changing the design, it will be difficult to return to the previous optimization effect. Of course, it is not impossible to implement it, you need to send existing website source files to website optimization companies to help you restore search engine visibility and perform 301 redirection on webpages with changed URLs.