Website SEO diagnose to grasp what detail?

The most important carrier in Network marketing is the website, how the Web site and search engine to combine each other, with the development of the Times, SEO has gradually entered the Chinese market, more and more enterprises began to pay attention to the application of SEO, reasonable use of SEO to be able to more fully display the site information to the search engine results page, To the SEO to do better, must be phased in the site to diagnose, fully understand the current situation of SEO. Then in the diagnosis site SEO need to grasp which indicators? What are the details of SEO diagnosis?

　　

1, testing the stability of the host

At the beginning of the website construction, in the host choice must consider the performance problem, this is directly related to the later user browsing the Web page loading speed, the performance is good host, the user opens the webpage the speed is quicker, such experience degree also will increase, the SEO efficiency also strengthens. In order to further enhance the speed of the Web page loading, you can also use CDN to accelerate faster, and in the Web page design process must control the size of the page, and reduce the amount of redundant code storage. Baidu Webmaster Tools are recommended to adopt a combination of CSS, merge JS, compressed pictures, using gzip and other technologies to improve. Not only that, the host in the use of the process will inevitably occur, if not in time to deal with the site's SEO impact is very large, so the site began to run all need to be monitored at all times, once the problem is found in a timely manner.

3. Basic function of periodical diagnosis

For the beginning of the operation of the site, taking into account the application of SEO, the basic functions of the site must be perfect, especially the production of 404 pages, bread crumbs Navigation production, Site Map Sitemap.xml and robots.txt restrictions such as these are part of the basic work of seoer, need to do a good job of preparation, so that users and search engine dual experience. Not only that, but also have to do a phased diagnosis, in many cases due to their own negligence so that the site in search engines show poor, In particular, the site structure There are many wrong links or robots.txt file settings are more or less will affect the overall situation of the site, it must be the basic functions of the periodic diagnosis, if found that the problem should be dealt with in a timely manner, rather than the problem has led to the consequences before the mend.

3, master the overall weight of their own website

The site's SEO situation must be mastered and analyzed at each stage, in many SEO indicators, especially to grasp the index and the changes in the number of indexes, external chain volume and quality of the changes, must always grasp the site traffic changes, especially independent IP, page PV, etc., when the discovery of these changes, Should sample the ranking of keywords and analysis, pay attention to regularly observe the site log, found abnormal situation immediately analyze the cause and find a reasonable solution. Especially pay attention to search engine Spider Crawl page return HTTP status code. The return of the abnormal state code can easily excavate the reason, and more reasonable search for the corresponding solution, so that the efficiency of higher.

4, master the current scale of the site

Know each other, win, website operation process in each stage changes, first of all, should master the current SEO progress, each phase of the SEO task and goal should also have obvious changes to adapt to the entire operation, and make the necessary adjustments, in the operation process, In many cases, in order to further meet user needs and improve experience, the structure of the site needs to make important adjustments in the adjustment process, SEO strategy must be in-depth analysis and grasp the user's current behavior habits.

5. Thorough analysis of competitors

The rapid rise of the internet industry, accompanied by the same industry more and more competition, for enterprises, should not be complacent, we must do a full and reasonable analysis of competitors, so more conducive to improving the overall quality of enterprises, and constantly improve the enterprise mechanism. For the site's SEO diagnostic analysis, we must from a variety of competitors to analyze, especially to grasp the competition's SEO strategy and executive power, while focusing on diversified marketing model, and through data statistics and comparative analysis, to achieve mutual influence and promote each other. In the future, the development trend of enterprises is getting better, and the field of vision is more and more open.

Thinking Summary:

SEO needs a phased grasp of the diagnosis, only in this way can timely detect problems, do a good job of early treatment, to prevent the phenomenon of late-mend, in the process of SEO diagnosis must be careful and patient, for the problem should be comprehensive and comprehensive consideration, do not ignore some very important details, It is important to explore and find more reasonable solutions to the problems that arise, as the saying goes: sching is not unreasonable.

Source: Network Marketing strategy http://www.luotiesen.com/, Author: Yang Nan strong, reprint please specify.