Website Title Optimization direct access to ranking secret weapon

The author of the week eight just contact with SEO, heard the most is "content for the king, outside the chain for the emperor", the fact that this is true, but I think this is not the most important place. Week eight think we need to do every place is the title, the title optimization of the site is absolutely the most important, only to determine the most accurate and concise title, in order to let us in the future optimization work to achieve a multiplier effect. The author has recently changed the title of a new station personally, keyword ranking directly on the Baidu home page, three days later to the second of the experience of Baidu, here, the week eight to just take over a wholesale website (known according to clothing) as an example, to share the effectiveness of the site title optimization, so that the site keyword directly to get ranked secret weapons.

　One: From what angle to find the key words

In the eyes of many people, think the site keyword is best to write, do what line to write what keyword is good, more people (especially the company boss) think the site title of course is to write the company name, here, the week eight to say is, this idea is very wrong, the reason is very simple, When your users do not know your company name, he will go to search engine search your company's name? Write industry key words are also very important, like our company's Socks Wholesale website, the author took over before the website title is "Professional socks manufacturers, Japan and South Korea fashion Stockings socks Wholesale Distribution--recruitment shop agent Join ", the title of such a website contains the industry key words, but obviously have superfluous content, appear very unprofessional." I took over the title to read: "Japan and South Korea fashion Stockings _ underwear _ Socks Wholesale Distribution Price _ Taobao Agent _ know according to clothing." Remove unnecessary unnecessary words, so that the maximum degree of the title to be streamlined, from the user's point of view to determine the needs of key words, so that users can see what your site is doing business, simple and clear, and easy to remember your company's name (such as know according to clothing).

　From this, we can see that the title of the site should be determined with the following conditions:

1, SEO personnel should stand in the user's perspective to select the site title. Not the company itself, nor the industry itself, but the user (that is, the target user), the user needs to consider the point of view.

2, the website title does not need superfluous meaningless words (for example: Professional, best, sincere recruit, etc.)

3, the site title keyword location layout should be reasonable (customer demand for the word put in front, the competition is big word put ahead, because Baidu search engine rules in front of the keyword weight will be higher.) )

Two: Title keyword how much appropriate

Pen is often in Baidu search some words, out of many sites, most of the site title a long string, and some even more than 100 words. Here I want to say, this is the site optimization of the taboo, according to Baidu Optimization Guide introduction, the more keywords in the website title, the lower the weight of the average distribution of each keyword, as the author took over the site, we mainly for stockings, bottom socks, jacquard socks, pantyhose, candy socks, and so on, if in the title all appear in these words, So the weight of each word is very low, if you want to do every word in the rankings, the need for time and energy will be greatly increased. And the author only chose the key word stockings, that is because in all the users in demand, the search for silk stockings accounted for the vast majority of people, so "stockings" this keyword is necessary to appear in the title. Other words are optimized for long tail keywords, and when users search for these words, they can still come to our website.

So how many characters of the title is more appropriate? According to Baidu SEO guide tips, the site title best not more than 28 words (referring to Chinese), according to the author's experience, if the site title less than 10 words is not very good, so, A standard seoer determines that the site title should be between 10-28 text for good.

　Three: Guan Jian words with what symbol separated

This is a topic that has been debated for a long time, what kind of symbol should be used between each keyword to make the next day a good one. The author thinks that should consider this question from the following several aspects:

1, user experience-when the user search a word to see our site, we need to provide users with a clear, simple and clear title, rather than the title of the eye, some people like to use "★" or other similar symbols, which will undoubtedly affect the user's view, A large number of programs in the first sight of users is not the keyword he needs, but the symbol of the pentagram.

2, the meaning of the character to express-this need a little bit of the basic knowledge of the computer. According to the language of the computer, underscores, dashes, slashes, commas, periods, vertical bars, etc. these symbols are defined as delimiters, so we had better not use other symbols, so as not to cause computer misunderstanding.

According to the above two points, the author thinks (only represents personal opinion) "_" is the most suitable, it conforms to the computer language stipulation, but also can satisfy the user experience very well. Baidu search out of the title inside the underline has been basically hidden (these are hidden refers to the user can not see, in fact, still exist), completely does not affect the user's reading and browsing.

　Four: Make full use of the principle of Baidu participle

Baidu participle principle is a very humanized invention, for search engine greatly reduced the query and processing of various information difficult and speed, but also for our website title simplification provides a favorable guarantee. Or to the author of the company's website for example.

The author of the company's wholesale website title is "Japan and South Korea fashion Stockings _ underwear _ Socks Wholesale Distribution Price _ Taobao Agent _ know according to clothing", according to Baidu Word segmentation technology, then when users in search "Japan and South Korea Stockings, Japan and South Korea to play the bottom of socks, Japan and South Korea to play underwear, Japanese and Korean socks, Japan and South Korea socks Wholesale, Japanese and Korean socks distribution, Japan and South Korea socks agent, Japanese and Korean socks Price, Japan and South Korea Stockings Distribution, Japan and South Korea stockings prices, Japan and South Korea Stockings Agent, Japan and South Korea Stockings Wholesale and so on words can make our site appear in the results of the search.

I see a lot of sites have an obvious feature, take one of our peers, their website title is this: Yiwu socks manufacturers, Yiwu socks Wholesale, Yiwu socks agent, Yiwu socks manufacturers, Yiwu socks distribution, Yiwu Japan and South Korea socks Consignment, Yiwu foreign trade socks monopoly. Back there, the author will not write out. Such a site title in the eyes of Baidu is a kind of cheating, in the site to mark the time is to buckle points. This is typically not the use of Baidu Word segmentation technology title.

　Five: Can I change the title of the website?

My website title is very messy, my main keywords are not in the title, I want to add a keyword in the title, and so on, and so on, many people have the impulse to change the title of the site, I tell you, the site title is not said to change, Baidu is very taboo a site title change to the ground, So you will tell Baidu a message, my site do not know what to do, since you do not know what to do, then Baidu will certainly not give you a favorable ranking, and even Baidu directly to your station to K, so change the site title is to be carefully considered before doing, like the author after the title , the key words "play underwear wholesale" in Baidu ranked directly on the first page, three days after the second place, for a new station is very good.

It can be seen that the Web site to change the title is not not, the key to see how you change, but please remember a little, do not change the title of the site, you have to change it in place, and then do not move, adhere to do content and chain construction, Baidu gives you a good ranking that is sooner or later things. This article by the Week Eight (http://www.jiezhibei.com) original release, reproduced please indicate the source, thank you for your cooperation.