Website's image design and CI planning

The so-called image design:


refers to the image of text, animation and other media information to the public to establish a concept frame, so that through the media information, Lenovo and the relative of the individuals or groups.


CI Planning:


So-called CI planning, is a term in the advertising industry, is the abbreviation of English corporate identicy. CI planning in China is often expressed as the use of visual language to establish the image and disseminate information, so as to achieve the whole society to understand, understanding and acceptance of the purpose. In the real world through CI planning enterprises, products abound. For example, Coca-Cola Company adopts the uniform label and color to package the products. McDonald's M logo and a red-red lip, dressed in red and white dress clown. A successful website, as the real company needs the overall image of packaging and design accurate, creative ci design of the website of the promotion has the effect can not be ignored.

Logo of
Design website


website Punctuation (logo) is a site features and connotation of the embodiment of the logo graphic design ideas from the site's name and content. Can be Chinese, English alphabet can be symbols, patterns can be animated or characters. such as IBM is a little processing in English letters of the logo Sina is the letter Sina and an eye for the logo Sohu will be the site's terminology and font design features and also with a cute fox image. The use of the company's representative figures, animals and plants as the basic, to be cartoon, artistic. such as McDonald's Clown, Sohu Fox, peony group Peony Flower has a professional, can be a representative of the professional items as a sign. Such as: China Construction Bank's copper logo Mercedes-Benz car steering wheel logo The most common and easiest way is to use their own website name of the English alphabet as a sign, using different fonts such as: Microsoft Inter Microsoft Company's Intec Dell McDonald's Dell's transformation m


Select the standard color of the website


site to give people the first impression from the visual color feeling, to determine the standard color of the site is an important step in the construction of the site, art design will this work called fixed tone, set the tone, it is not only related to the content of the site to convey, and Ken will affect the mood of viewers. Enterprise's standard color form appears in the enterprise image, has formed the commercial one important characteristic. The company's own standard color, that is, enterprises in their own signs, products and promotional materials, such as a unified use of a fixed color.


Such as: IBM's Blue Coca-Cola red Lenovo Group Blue


these colors and the image of the enterprise is merged into one, become a symbol of the enterprise, so that people understand it from the familiar and production and trust and identity.


on the site to use the standard color of the enterprise, on the one hand to be able to reflect the corporate image, on the other hand the military to have their own characteristics, so that other companies to separate the site.


in general, the site's standard color can only be a specific application of the standard color as the center, using its brightness changes to produce different colors.


standard color widely used in the site's logo, title, main menu and background color block, giving a sense of overall unity, other colors can only be used as a comparison and discussion. (www.3lian.com)


not all colors are suitable as standard colors for Web pages.


Common colors on the Internet are: green, blue, yellow, orange and black, white, gray, red itself too bright, especially in RGB color mode red makes the eyes of the viewer easy to fatigue, not suitable for large area of use, only some female life theme sites, such as cosmetics, clothing, dating station Pink as the keynote, Give people the impression of warm and close.