Foreign Trade B2C must read: Foreign Trade B2C inbound guide (1)

Currently, B2C foreign trade is still in its initial stage. On the one hand, there are very few comprehensive B2C platforms in China that can be close to enterprises, and their expensive platforms and service quality are relatively low. It is difficult for enterprises to accumulate various experience required by B2C foreign trade through such platforms. On the other hand, it is very difficult for enterprises to establish B2C Foreign Trade Sales platforms by themselves due to lack of network marketing, technical development, foreign language customer service and payment processing.

1. Selection of business opportunities and industry products

B2C products suitable for foreign trade have relatively high requirements. Generally, B2C products must be suitable for online sales and be able to handle freight fees from China to the United States and other countries and meet the customer's transportation time requirements. The following are some considerations for choosing an industry or product:

1) The product is generally finished, mainly for individual consumers. Considering the accumulated customer resources, fast-moving consumer goods are superior to durable consumer goods. The replacement or reuse cycle of general commodities is within one year.

2) the product price cannot be too low. You can check the retail price of similar products outside China. The retail price of the best products is between 50 and 500 USD. There are two considerations: first, the price of goods is too low, it is difficult to have a profit margin to bear a high international freight; second, the price of goods is too high, and consumers will have concerns, it is not easy to make a purchase decision.

3) in terms of volume and weight, generally the volume should not be too large, and the weight should not be too heavy, so as to facilitate single express delivery. In addition, the freight is relatively low.

4) the price difference between the cost and the foreign retail price is high. Generally, the gross profit exceeds 30%, so that the profit space can bear various costs, mainly promotion costs and logistics costs.

The author believes that foreign trade B2C products are far from being explored, and many products will emerge. These products will be the kind of combination with traditional industries and be creative, there are additional value or personalized custom products, and these products will also be highly profitable. To determine whether the product is suitable for Foreign Trade B2C sales, you can use a simple market survey to preliminarily determine whether the product is suitable. First, you can search on EBAY to see if anyone sells, the price and the sales volume. Second, we can measure the profit margins we can obtain during our operations. What are the components of these profits, such as obtaining middlemen profits and the difference between foreign labor costs and domestic labor costs.

Ii. Problems in promotion and marketing

In addition to products, Foreign Trade B2C also has high requirements on network marketing, because we are unlikely to do offline promotion in foreign Regions, almost all promotion methods are limited to internet marketing. The following are common problems in Marketing Planning and website promotion:

1) Is it feasible for my product to use B2C Mode for foreign trade? How can we investigate the foreign market environment and online shopping environment? I have little experience and lack of marketing planning and content construction personnel. What should I do? How can I quickly promote an online B2C sales project?

2) I want to promote my website. SEO is a complex and meticulous job. What should I do if the implementation of SEO projects is hard to measure and the effect is not obvious? I search for paid ads, how do I select keywords, how do I write them to make them attractive, How do I choose the time and place of serving, and how do I deal with restrictions when I select keywords to serve ads?

3) Are there any other online marketing methods besides SEO and bidding advertisements? What are the effects of other promotion methods? Through various promotion methods, the website traffic has increased, but the conversion rate is relatively low. How can I increase the conversion rate?

4) I have already entered the market in English-speaking countries, but I want to further expand to other languages. How can I solve this localized multi-language promotion problem?

Because network marketing involves deep-seated business planning and technology promotion work, these problems cannot be solved in one or two sentences. If you are interested in this aspect, you can read the book "network marketing-network commerce success" in the "road to success" series. This book provides detailed solutions to the above problems. (To be continued)