Foreign trade SEO How to deal with the frequent adjustment of Google ranking algorithm

Google in the 2012 years, as always, to strengthen the search quality adjustment. First of all, we are engaged in foreign trade e-commerce enterprises and websites. Foreign trade SEO has not been the same as in the past to use the chain strategy to improve rankings, but need to use the whole station to optimize the way to do the flow and keyword rankings.

Recently, the company received some inquiries about foreign trade seo. Most of them do imitation card, there are some enterprises are want to do their own brand. But without exception, everyone is asking a question: Why did my previous keywords not rank in google?

To answer this question, in addition to being reported from the Imitation brand site to be permanently removed from the search engine, we should also be concerned about the search engine algorithm adjustment. Since 2012, Google has made 2 major adjustments to its algorithm: In addition to the Penguin algorithm on the line, the most significant change is the importance of enriching the text digest.

I believe that few foreign trade companies are currently in the process of SEO application of this exciting technology and display effect. We casually go to Google to search for a common foreign trade product words, look at what is Rich Text summary (with "Plaid shirt plaid Shirt" This keyword as an example):

　　

Just the changes in the HTML code format, you can show the foreign trade website needs to display the price, evaluation and description of information? Obviously not so, only your page weight or the weight of the site up to the high, Google recognized the site, the information will be displayed.

And this is our topic today, that is, keyword optimization and the whole station optimization, which kind of e-commerce for foreign trade seo more favorable? Before we explain this problem, we first look at the domestic business to do SEO service provider status:

E-commerce Web site Program: Open source program;

Site Front-End: Default template, or slightly modified template;

Site SEO methods: Keyword Piling, keyword piling and keyword piling (corresponding home, title and merchandise page);

Outside the station SEO way: Outside chain, outside chain and outside chain;

The interesting thing is that a factory owner found me, asked me why the site did not rank, in my explanation of Google's rankings and Baidu is very different, stressed that there is a focus on social elements and the external chain factors, still ask me: "Where a little good foreign social networking sites?" and told me: " I'll have someone send out the chain tomorrow. "

I'm not saying that the above domestic services in doing foreign trade SEO when these methods are wrong, in a sense, in such a way can indeed be some keywords to do the first page even the top three. But the time and energy cost is very large, and the effect is not good, ranking instability.

In fact, unless the number of chain is extremely large, otherwise in the foreign trade SEO, our domestic E-commerce website is not to get a good ranking. According to SEOmoz in 2011 of research and concluded that for Google and other foreign search engines, the chain and keyword rankings between the relevance is very low. In other words, the chain has no effect on Google.

　　

Non-precision anchor link may be directly related to keyword ranking is very low, so accurate keywords? unfortunately ... The correlation is lower and we see only 0.24 dependencies.

Let's take a look at the keyword density. Domestic service providers in doing foreign trade SEO, often the whole screen will appear a main keyword, and then through the column, the product name of the way to add some long tail keyword. has reached to improve the density of keywords, to enhance the purpose of ranking keywords. But is the effect good?

The reality is very cruel: keyword density and keyword distribution of SEO methods, in Google and other foreign search engines, can only be counted as the ranking of "one factor", but can not be counted as the "important factor". In other words, this SEO approach is outdated, and it's not even as relevant as you send a few messages or comments on Facebook.

Finally look at the Web site procedures, templates and domain names. All search engines are very fond of web programs that have been published publicly on the internet, whether they are open source or commercially authorized. In fact, I mean, web programs can help search engines to better deal with the content of the site, easy to analyze semantics, because they already have a very deep understanding of these programs.

Template and domain name is the same: no simple to you changed the logo, removed the copyright, added a few contact methods, as well as upload their own goods and replaced the domain name, the search engine will not recognize you. WHOIS information has fully exposed who you are, and the template also directly tells the search engine, where the site is the noise area and what is the content area and so on.

These are not guesses, but search engines in the analysis of a large number of use of the same template and procedures of the site, a way of processing. People's thinking is the same, the domestic SEO service provider's thinking is roughly the same, where to add what, where not to add anything, in fact, are very easy to identify.

for Google's foreign trade SEO

If you are dismissive of the contents of the previous paragraph of this article, the contents of the second half are also useless to you; If you see these problems as well as I do, there is no way to solve them, then the next content may be of some use to your foreign trade business.

the importance of the website program

I am not saying that the existing procedures are not good or how, on the contrary, the existing is very mature, technical security, there are many plug-ins and templates. The most important thing is not to spend a lot of money or even spend money.

However, it is these web site procedures that limit the SEO ideas. Real SEO work excellent e-commerce site, SEO is embedded in the Web site program, and most of the use of existing programs and templates to develop.

On-demand customization and embedding SEO concept of the website program, is the foreign trade enterprises should go to find something. We recently developed a set of e-commerce procedures for a foreign trade enterprise, remove the most basic commodity management, payment, logistics and other functions, the most notable feature is its embedded SEO concept. Enterprise users need only ordinary upload of merchandise information, as well as the release of some industry-related original articles, you can get very good optimization results. At the same time, with the expansion of the site content, when the site within the number of pages in a certain amount of accumulation, the weight of the entire site will be a quality upgrade.

This is the benefit of custom web programs-not for all industries and for all groups, but for a particular industry, a specific group, or even a specific search engine.

In addition, using such programs makes it easier to increase the trust of your Web site.

the transformation of foreign trade SEO strategy

From doing the keyword ranking to do the whole station traffic, using the weight of the whole station to create a long tail and get far more than the key words can bring customers.

This is a brand building and focus on long-term thinking and strategy. I believe that all through the SEO way to obtain profits of foreign trade enterprises are feeling this one or two years of business is not done, but do not know whether the owner seriously thought: with a few years ago, thinking and way to do the current market, so really feasible?

Search engines are bound to get smarter and more advanced. Recommend the excellent E-commerce site, while combating some of the users through not some of the technology, looking for shortcuts or loopholes so that the page ranking above itself should be ranked.

As a foreign trade enterprise, we should be glad that Google is to encourage SEO, but only to encourage "positive and constructive" SEO. Finally brought a message Google announced on May 7, 2012:

For the rest of the time, we will launch an important algorithm update for the spam site. For websites that violate Google's existing quality guidelines, the algorithm update will reduce its site rankings. We have been working to reduce the number of spam sites, which is another improvement in our efforts to reduce spam sites and promote high-quality content. Although we are unable to disclose specific information to avoid the opportunity to use our search results to compromise the user experience, we suggest that webmasters focus on creating quality sites, using "White hat" search engine optimization to provide users with a good experience, rather than using a radical spam site strategy.

The new algorithm, combined with the panda algorithm already on the line, affects about 17% of the site rankings. This is already a very huge probability. Considering that there are countless people in the world who do not know what is SEO, then it means that the number 17%, basically for those who have the problem of excessive optimization of the site. And Google has put all these questions out:

Keyword piling, unnatural link mode and pseudo original.

By synthesizing the above information, we have reason to believe that: 2012 is a watershed in foreign trade SEO: After the perception of foreign trade enterprises will be eliminated, and pay attention to the brand, image and the use of the whole station to optimize the foreign trade E-commerce site will be in the next time to get a higher ranking, thus bringing more traffic and orders.

This article by Yangfan original in young SEO

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