Lao Li, who just joined the Foreign Trade shoe store business, talked about his foreign trade shoe store. What surprised reporters, however, was that he was familiar with how to apply for an online store and how to do a good job in the whole process. Lao Li also showed reporters his online shop that started almost simultaneously at the end of last month.
Upper-and Middle-end consumer groups
Lao Li's foreign trade shoe store is located on the first floor of a residential area in nancheng. Although its location is very general and the store is not big, his business was quite good when he started less than half a month ago. In an interview with reporters, customers constantly come in to buy shoes.
Why start your own business now? Lao Li said with a smile: "I am afraid I am in a hurry! I have been working hard in the footwear industry for more than 10 years. Now I have started my community business and hope to grow bigger in the future ." According to Lao Li's analysis, the reason why he chose the store downstairs in the current residential area is mainly to look at the consumption ability of several nearby buildings.
"In addition, foreign friends living in nearby communities are more enthusiastic about foreign trade shoes ." Lao Li also told reporters that although many brand shoes are exported from Dongguan, most shoes will be re-labeled abroad, so that the price of shoes will increase a lot. Therefore, foreign friends who come to China often purchase dozens of identical brands of shoes at a time in China.
Sold 3 pairs in less than half an hour
During the interview, Lao Li sold three sandals in less than half an hour. Lao Li said that his store is more expensive. "I didn't want to make more money for the moment. I have more customers in the community and old customers. This is enough for my store expenses ." After talking about the physical store, Lao Li also showed reporters his online store. Although Lao Li is no stranger, he is very familiar with the operations from the beginning to the end of the online shop, and even all the pictures in the online shop are taken by him.
According to Lao Li, most online customers are Shanghai female consumers, followed by acquaintances in Dongguan. For the profit of each pair of shoes, he used a pair of sandals with an online price of 319 yuan as an example. Through the auction, these shoes can earn 50-60 yuan. In addition to the monthly rent of 2000 yuan and other expenses, the monthly profit is calculated based on the sales of 10 pairs of shoes. The monthly profit is between 15 thousand and 18 thousand yuan.
[Professional point of view] is the right way to make genuine goods
"I am not afraid of competition, and do not wear clothes, just concentrate on genuine shoes ." Lao Li reminded young entrepreneurs that Dongguan's footwear industry is very developed, and there are also many entrepreneurs who open foreign trade shoes. According to reports, many foreign trade shoes and Foreign Trade apparel are fake or fake goods. When purchasing goods, it is best to ask a professional for help or pick the goods from a reliable wholesaler. First, ensure that your store runs for a long period of time; second, with the establishment of good reputation, attract more consumers.
It is best to sell shoes in an online shop in the form of an auction. In this way, the minimum cost is guaranteed. In addition, through the auction, you can quickly increase the attention and views of online stores in a short period of time. This is very important for a new online store. In addition, you can try to publish personal online shop addresses on some free websites, such as blogs with high page views and popular websites.CommunityForums and community websites, or get twice the result with half the effort.