Foreign trade site How to use news events in Google and Bing to obtain high traffic

There is a series of differences between Google and Bing in the search results page of the Breaking news event (hereinafter referred to as SERP). And these differences related to as the Foreign trade site webmaster How we better through major news events to obtain higher traffic. First we need to understand the difference between the two serp. There is a recent ranking survey of search results for Google and Bing, a common three different types of major news events. The three types of news are international news, the latest economic news and local news. The survey found that the major news events of the two search engines are very different serp, the difference is mainly in the authority of the information, multimedia factors and information on the real-time degree of attention. So let's take a look at the difference between the serp of Google and Bing's major news events. We can simply say that Google is more authoritative, and Bing tends to be news-oriented. As shown in the following figure

　　

In the image above we can see that there is a big difference between what Google and Bing have in the serp of major news events. We find that Google's information will be more inclined to give priority to the authority of news sources, the better ranking is generally some authoritative media, such as Time magazine and so on. By contrast, Bing will have more recent news, with more information coming from Twitter or MSN.

In the report on the search results of this news event, it also presents an interesting phenomenon, which is that there is generally no bidding advertisement in the news serp of the unexpected event. Of course, in addition to the search engine to improve the authority of the news, there is also a major reason is that the advertising business does not want to be involved in a news story. For example, if you are an airline, would you like your ad to appear on the search results page of the crash news?

So as the main Google and Bing optimization of foreign trade site webmaster How we prepare and participate, through the news to obtain higher traffic? I will share my insights from 5 small points.

1, the form of news information: Today, whether the search engine or visitors to contain multimedia news will be more favored, if your major news events contain pictures or videos, I believe that to improve the authority of content and attract visitors will have a good role in promoting.

2. Using social networks: The history of social networking is staggering, especially with international social networks, Facebook, Twitter and other social networks that have been the main platform for many foreign friends to get information. You can use your social network to get the most out of these big news events.

3. Google +: Anyone who has watched Google's Serp page will find that in the search results, there is a lot of information from Google +. For this, Twitter also had a antitrust lawsuit with Google last year. We don't care who wins, we need to know at this stage if you use the Google + button, it will make your content more popular with Google.

4, news freshness: In some news events, if you have fresh and unique news will make your site more popular with search engines and users.

5, appropriate optimization: we can read the news content to do the appropriate optimization, in the premise of readability to do keyword placement. It also needs to be optimized on the word "everywhere."

News event is a site to obtain traffic opportunities is also a challenge, reasonable use of these news will be your site to get good traffic. But we should be more careful in dealing with the news, avoid touching some sensitive topics, in order to avoid outweigh the gains. The article by the computer Graduation design http://www.bycxlw.com/original, reprint please retain the source.