Foreign trade website How to properly match the color--from the foreign trade Bao-Foreign trade website construction

Simple and beautiful colors tend to make people happy, in the initial website of the Foreign trade site to choose what kind of main tone is also very important content, because the beauty of the site directly affect the foreign buyers in the process of user experience, The beautiful website design can increase the buyer's friendliness and trust of the website, it is not difficult to find that there are many successful sites in color collocation, website design has unique, and foreign trade site color matching is not only a technical work also has a strong artistic, Therefore, the Foreign Trade Web site designers design Web pages to consider the characteristics of the website itself, but also to follow certain artistic laws, so as to design a distinctive color, unique character of the site. Here is a summary of the various colors in the general situation to bring people the feeling:

First, the principle of color collocation of foreign trade website design

1. Distinctive Features

The use of a website color must have its own unique style, so as to appear distinctive personality, to the visitors left a deep impression.

2. Collocation Reasonable

Foreign trade website Design although belong to the category of graphic design, but it is different from other graphic design, it in accordance with the laws of art, but also consider the physiological characteristics of people, color collocation must be reasonable, give a harmonious, pleasant feeling, to avoid the use of a high purity of a single color, so easy to cause visual fatigue.

3. Pay attention to artistry

Foreign trade Website Design is also an art activity, so it must follow the rules of art, in consideration of the characteristics of the site itself, in accordance with the principles of the content of the decision-making, bold artistic innovation, design both in line with the site requirements, but also have a certain artistic characteristics of the site.

Second, foreign trade website design principle and symbolic significance

All of our web pages are colored under HTML and are represented by color in English words or hexadecimal notation (such as #000000 as Black). Different colors have different meanings, giving people a variety of rich feelings and associations.

Red represents enthusiasm, lively, lively, warm, happy, auspicious, unrestrained, joyful, solemn

Orange stands for bright, gorgeous, exciting, sweet, happy

Yellow stands for clarity, pleasure, nobility, hope, wealth, brilliance, liveliness.

Black stands for nobility, solidity, seriousness, vigorous, cumang, night, composure.

White represents purity, innocence, simplicity, holiness, crisp, simple, clean

Blue represents far-reaching, timeless, calm, rational, honest, cold, sky, refreshing, technology

Green stands for freshness, serenity, peace, softness, ease, youth, plants, life, vitality

Grey represents melancholy, negativity, modesty, mediocrity, silence, moderation, loneliness, solemnity, calm

Purple represents elegance, nobility, glamour, pride, romance, wealth

Brown: Earth, Magnolia officinalis

Third, the use of Color Web page style

Different foreign trade websites have their own different styles, but also have their own different colors. Foreign trade Website design using color is roughly divided into several types:

1, the company color

In today's enterprise, the company's CI image is particularly important, each company's CI design must have a standard color. For example, Sina's main tone is a kind of color between yellow and deep yellow, while the image propaganda, posters, ads used in the color of the site with the same color. Another example of wealth investment company's main tone is c:100%,m:60%,y:0%,k:0%. This color is used on the website to make the tone natural and deep inside.

2. Style color

Many websites use color to uphold the company's style. For example, Haier uses the color is a neutral green, that is full of vigor and lose their own innovative spirit. Female sites use more pink, large companies use more blue, these are in highlighting their own style.

3. Custom color

The color of these sites is a large part of the use of their own personal interests, personal sites more use, such as their favorite red, purple, black, etc., in the Web site when the preference for this color. Each person has his or her favorite color, so this type is called a custom color.

Four, foreign trade website design color collocation should pay attention to the question

1. Use monochrome

Although the design of the site to avoid the use of a single color, so as not to create a monotonous feeling, but by adjusting the color saturation and transparency can also produce changes, so that the site to avoid monotony.

2. Using neighboring colors

The so-called adjacent color, that is, in the color band adjacent colors, such as green and blue, red and yellow are adjacent to each other color. Using the adjacent Color design page can make the webpage avoid the color clutter, easy to achieve the harmonious unity of the page.

3. Use a contrasting color

The contrast color can highlight the focus, produce a strong visual effect, through the reasonable use of contrasting color can make the site distinctive and prominent. In the design of a color as the main tone, contrasting color as embellishment, can play the role of the finishing touch.

4. Use of Black

Black is a special color, if used properly, reasonable design, often produce a very strong artistic effect, black is generally used for background color, with other purity color collocation.

5. Use of background color

The background color is generally used refined elegant color, avoid the use of complex pictures and high purity of color as background color, while the background color to the text with a strong contrast of color.

6. Number of colors

General beginners in the design of the Web page often use a variety of colors, so that the page becomes very "flower", lack of unity and coordination, the surface looks very fancy, but lacks the intrinsic beauty. In fact, the foreign trade website design with color is not the more the better, general control in three colors, by adjusting the color of various properties to produce changes.

Total to the Foreign trade website collocation design Beautiful, can play the role of promoting foreign trade marketing, so we must set the main tone before building the site, lest later revised. This article original in the foreign trade bao- Foreign Trade website Construction , reproduced please declare.

Foreign trade website How to properly match the color--from the foreign trade Bao-Foreign trade website construction