Four factors that affect the weight of web sites

Site weight is the site in the search engine internal algorithm final results. We certainly do not see the weight of their own site. But the weight directly affects the ranking of the site, it is easy to find a phenomenon, some large Sites subdirectory page or two-level domain name under the subdirectory, its keywords can be ranked in front of top-level domain keywords. Baidu knows, Baidu Encyclopedia and so on Baidu's own product rank, also will have the good performance. The weight of the high and low in this area played a decisive factor.

A lot of stationmaster all exist a problem of idea, in fact, now most small website is doing rank, big website is in optimize website weight. Optimization of the weight of course is to drive the site's collection, improve the long tail keyword rankings. Search engine is the entrance of the Internet, want to get high weight from the search engine, must follow his rule. Here are four factors that affect weight.

1. Website Construction Time

Each search engine algorithm is not the same, the time factor in the weight of the site is not the same, but the overall trend is to build the station time impact can not be ignored.

How long does a website operate directly to explain the intention of the site, we all have experience, the new station is included very slowly, the new station ranking will not have a qualitative leap in the short term. Generally 2-3 months later, the site was gradually recognized by Baidu, can get a good ranking, the current Google's time weight factors are more than a year units. And Baidu's algorithm after the end of last year's rectification, become very flexible. The new online site will not experience too many bumpy, can with some old station have similar weight. General Baidu's time weight factor in the month as the unit to calculate.

2. Relevance of website content

The authority and relevance of the site directly affects the weight of the site. Most webmasters will be concerned about the originality of the content of the site, this is understandable. But now the website has which will 100% original, the appropriate reprint is also necessary. And the relevance here to the site weight calculation plays an important role. The more relevant the website content, the more professional the website, the better the user experience. High-quality content to win the favor of search engines.

3. High-weighted links

Links are a lot of use in search engine rankings. Raising rankings and increasing weights are important tools. Therefore, the link is the operation of the webmaster must master the ability. Short-term high-quality links can quickly increase the weight of the site. Many owners also use the method of purchasing links to do the station, need to pay attention to a point, the existence of the time link will also affect the search engine on the site evaluation, in general, abnormal links will be regarded as cheating, if you want to do a long-term station, or through the normal channels to get.

4. The impact of weight on rankings

The new station focus on the keyword ranking or the weight of the site, is a difficult to choose the problem. We have the resources are limited, especially high-quality link resources, if these links are used in the home page, by lifting the weight of the home page, and then the weight passed to the site inside the various pages up, this is the idea of a big site. The cost of doing this is usually a few months of perseverance to see the results.

Conversely, these links are distributed on the Keywords page, will be seen in the short term effect. and the overall weight of the site to enhance the effect will be greatly reduced. Here, we suggest that the long-term interests of the site to see the weight of the promotion, the intention to do station, do a good job station.

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