Four different kinds of e-commerce Web page Layout test

The quality of the Web page layout has been from a simple aesthetic angle to the impact of the site revenue situation, the following is four different layout test, corresponding to E-commerce sites, user registration form, search box usage rate, registration appeal. We can see from the test that because of the small details or the location of the changes may affect the entire site's profitability and conversion rate. So today's page layouts need to take more account of the user, by constantly trying to find the most effective web pages to improve the efficiency of the program:

Test one: Which kind of price ranking scheme proceeds best?

Test results: Plan B

This is the grasshopper.com test for the pricing page.
According to the test results, the monthly income increased by 24.2% after implementing Plan B. Reason: In the range from high to low prices, more people buy $49 paid services.

From the current page of grasshopper.com, they are still the layout and highlight the price scheme of the middle $49.

Supplementary note: Many friends should not look at the question carefully: which is the highest yield. No clear goal on the answer, although the idea is good, but the result is zero.

probably useful experience : When setting up a product billing scheme, there are at least 3 options for pricing (price, value) of the solution that you most want the user to buy. (This test results are psychological basis, which friend can give professional instructions?) ）

Test two: What kind of scheme has high success rate of registration?

Test results: A

This is campaign Monitor's previous test on their home page. The test results show that a scheme wins over 24.7% registrations.

It's weird, right? We have been saying that we do not give users too much interference in the registration and purchase process. But this example ...

However, do not easily doubt your own experience and theory. If you go to the Campaign Monitor website now, you will find that they are not using this step to pop up, why? Because they optimized the page below the text description, they provide the software target object described more clearly. context, context and other situations actually relate to the realization of the purpose and the manifestation of the product.

But this example does show that if you add a step that allows users to feel that the product you are offering is really useful and valuable to them, the user will not resent it.

Test three: Which kind of registration form is more effective to attract registration

This is a test of audio editions a page of this site. If this question, your answer chooses is a concise page, that is right, I ask is the registration quantity size. The data show that the registration success volume of a scheme is larger than B. However, from the follow-up monitoring situation, the B program registered users of the value is higher than a. If from the value of conversion, B should be the final choice, after all, the amount of registration does not bring income.

Test four: What kind of page will allow users to use the search box more?

This problem is very simple, directly on Mozilla's support page, you can see that Plan B is the final choice. The results of this test are illustrated on the Mozilla blog. Although Programme B allows users to read more about the links below and use search, it also has a slightly higher bounce rate (0.2%). (We should think about why scenario B will allow users to use more Web features.) ）

Summarize

As the beginning says, this test is not clean, so it doesn't matter whether your answer is correct or not. The important thing is not to rely too much on their own one-sided experience to make judgments and design products , in some possible impact on the site to achieve the goal of achieving, as far as possible to do test, Google Website Optimizer is a good tool.

Finally, to share a test result, a simple improvement on the page can greatly affect the implementation of the goal.

The difference in the picture is that the two pictures in the middle of the right are different, but can you think of that kind of sleeping newborn's picture to make this page conversion rate increased by 12.6%?!

PS1: Most of the test experiments mentioned above are described in more detail on the which Test won website and can be read carefully.

PS2: These examples are all examples of English websites. Have friends have Chinese A/b test to share the impact of conversion rate?