Four kinds of excessive SEO operation may cause the website to drop the power

For excessive SEO or excessive optimization, many of our webmaster will be very conscious of not to do so, but really in the process of optimization is not very good to judge, because the excessive optimization has never been a good standard. I searched Baidu, found that Baidu Encyclopedia has not yet made an accurate explanation of the word, so to accurately grasp the excessive optimization is not a very easy thing. Today, Beijing SEO to share is about excessive SEO some views, explore the possibility of the site is down the right of excessive SEO operation.

　　

Four kinds of excessive SEO operation that may cause the website to drop right

1, site content over SEO

Content is the soul of the site, in addition to the Web site architecture needs of the links and procedures of these basic requirements, in fact, the most valuable inside the site is the content of the site, because this is to show our users to see the most direct, but also the user needs the most, if the key to optimize In order to optimize the content that does not relate to the website topic, in order to optimize the collection of a large number of related content in a short time, in order to optimize not to go very good original valuable content, these may cause the site content over optimization, so we have been talking about the site content of the original degree, relevance, regular quantitative update, to do the user experience content, This content is not overly SEO content.

2, the internal chain of SEO

Site internal Link building is an important part of the optimization process, theoretically our site Anchor link weight is provided by the entire Web page, but also by the internal links accumulated, so the weight loss of the site directly and indirectly and our internal links have a great relationship. Over-optimized internal link construction is generally divided into;

A, a single page chain to take over. A lot of webmaster optimization of a site, because the site keyword more, so in the optimization of the time will try to update the content of the site when too many of the construction of anchor chain, and some even stacked in the article, it is very bad, but also the most likely to cause excessive SEO, Here the proposal is not too long article is best to do only 2 anchor chain, and the best keywords anchor chain connection is better.

B, a single keyword anchor chain took over. Some webmaster in order to optimize a keyword in a period of time, will be targeted in the site to do when the anchor chain to do only a certain keyword anchor, and the link to the address is the homepage, this is very dangerous, there is a very heavy suspicion of excessive optimization. It is recommended that more than one keyword anchor chain connection layout optimization, if a keyword is more important, you can make strategic adjustments, such as 3 keywords, you can take the proportion of 2:1:1 to build internal anchor chain connection, so that the optimization more reasonable.

3, code label over SEO

Site code label optimization of a lot of time can help us accelerate the speed of optimization, of course, this is the need for reasonable use of the conditions, if in order to accelerate the speed of optimization, excessive use of code labels, may cause excessive SEO, such as we introduce a Web page theme, in addition to the title One of the most important tags is h1, search engine Spiders Crawl Analysis page theme will generally first grab the contents of H1 tags, a lot of webmaster realize that the label will give the keyword very high weight, so to the page several keywords are added H1, such an application even if excessive SEO, may cause two kinds of situation:

A, the theme of the Web page is not clear, because H1 contains the keyword is not unified, search engine spiders do not know which H1 tags in the keyword is you want to let him highlight.

B, the title of a Web site as a whole to give, in general, as long as the overall weight of the site, its weight is quantitative, so the weight of each key position is certain, if H1 too much will disperse the weight of each keyword, this will outweigh the gains.

Of course, other tags, such as tag, ALT, etc. are very important tags, we must be reasonable use, do not let their excessive optimization caused the site down right.

4, external chain to take the degree of SEO

External links to the excessive SEO is very good to distinguish, almost all and the way the publisher:

A, a short period of time to build a large number of Web site outside the chain. This form is mostly caused by the mass of the website operator, or because the site for a long time does not do outside the chain, a short period of sudden sex to do a lot of outside the chain, this situation is mostly the company did not do optimization, suddenly realized the importance of SEO, but did not fully understand the essence of SEO, Caused by the lack of expertise and technical guidance.

B, outside the chain construction form single, not enough diversification, for example, there is a webmaster construction of the chain is a keyword anchor text, this point and the internal anchor text link is the same, we do external links not only to do anchor link, but also to do text links, not only to master key words of the anchor chain, but also to do long tail key words anchor This kind of SEO outside the chain construction is reasonable.

C, the external link also has an important section is a friendship link, friendship links we need a good friend chain, avoid bad neighbors, and is to be gradual, not because of a period of time to optimize the need for a large number of replacement links, optimized up after not done, but also not continuously a large number of replacement links, Because the weight of each station is certain, too many links to export will lose more weight, for example, the weight of our site is 1, from other sites to import weights theoretically should be increased by 1, so that there are 2, this process we link from 30 to 60, increased 30, so that the weight of the export increased a lot, So our weight up to less than 2, if the loss of more weight, may also reduce the weight of many, so change the link is enough, do not let the friend chain become an excessive optimization of a factor.

Well, Beijing Seo said so many of their own ideas about excessive SEO, there are a lot of no refinement, will be later to share with you, of course, personal understanding may also be biased, I hope everyone in the exchange of time to point out, communication can let us progress faster.

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