Four important SEO optimization problems that can easily be overlooked by webmaster

More conventional SEO problems may be familiar to everyone, because often in the article often appear, when it comes to the speed of the site, we can immediately associate with the space problem of the site; when it comes to the user experience, we immediately think of the quality of the articles in the station; when it comes to the ranking of keywords, we may think of the chain, These are more common problems, but also in SEO optimization are often encountered. And for website optimization, not only need to master the general direction, but also pay attention to some small details, the following to talk about easy to let webmaster overlooked four important SEO optimization problems:

　First, modify the homepage title to do keyword ranking

We all know the capacity of a website is very limited, can only cover a certain part of the keyword, to meet a certain part of the user group, it is based on the location of different sites, the content of the display is also different, webmaster network can provide users with Internet information, SEO knowledge, the site's operating marketing, But at the same time there are some requirements can not be satisfied, only through the establishment of two-level Web site to meet another part of the user, Sina, NetEase, such as the portal.

For a Web site, the weight of the home page is the highest, the title of natural also occupies an important position, it affects the ranking of keywords, a lot of owners on the use of home page title to do rankings, the purpose is to meet the needs of users, such as some holiday message site, children's Day arrives, The site title to children's Day related keywords; when the Dragon Boat Festival arrives, changes for the Dragon Boat Festival related key words, for the user, looks like manifests the Baidu to say "the timeliness", but for the SEO, this is an extremely unfavorable practice, because the website title function needs certain time only manifests, and frequent modification of title may result in a loss of trust and weight in the site.

and modify the title in order to keyword ranking another form, purely for a keyword ranking and change, especially to put some and the site theme irrelevant keywords, will reduce the relevance of the site, but also for the rankings are unfavorable.

　Second, gzip-enabled Web page compression without IIS

The website opens the speed to the website optimization importance to be self-evident, many stationmaster only considers the website space question, but did not take into account the page size influence opens the speed the question, in addition to the processing station some unfavorable to open the speed factor, the website's gzip webpage compression is also very necessary. Especially for some of the larger content of the site, you should consider the Web page compression. Look at the A5 webmaster Network on the site compression of a situation:

　　

We can see the Web page compression rate of 77.96%, compared to the original file size of 56835 bytes, and compressed file size of 12524 bytes, you can feel compression for the site to reduce a lot of burden, but also to open the site faster.

third, deliberately adjust the keyword density to meet the ranking needs

Keyword density has played a very important role in the rankings in the past, with the use of density to do rankings of the site increased, the search engine "weakened" the importance of density for the rankings, but now there are many users focus on the site keyword density, that density should be adjusted to 2%-8% of the range is more conducive to keyword ranking.

Density is really important for rankings, but there is a prerequisite, he is based on the page relevance, and keyword density is the best natural appearance, sometimes we can not control their occurrence frequency, such as a website about SEO, you want to control SEO this keyword density is difficult, And if a professional SEO blog, want to make a "website construction" Such a keyword to produce density, it is quite difficult to do one thing, because the blog inside is about SEO, if deliberately to appear, then the quality of the content will be greatly compromised, while for "website construction" This kind of keyword ranking is not much effect, so deliberately adjust the keyword density to meet the ranking needs, not only unfavorable keyword ranking, but also may affect the user's experience.

Iv. use of unrestricted links to promote the ranking

Many stationmaster does not consider the friendship link this piece of function, when the site is established, it is anxious to seek links with others, which led to a lot of exchanges to the quality of the site is very poor, and also the constant demand for the number of links to the number of linked to the keyword ranking is more favorable, every day to follow the exchange of a friendship link, This leads to the increased speed of links on the site, and very unstable, because these links do not pay attention to the site is a certain risk of the site, perhaps the day the site was K, or often encountered the site of the link, which led to the site's weight fluctuations are obvious, may also be the search engine that is cheating, Google is particularly sensitive about this.

and the real friendship links, is based on the webmaster and the relationship between the webmaster, and exchanged with each other are some of their trusted friends, the purpose is for the long-term development of the establishment, such as A5 webmaster network, the number of links is actually not much, only 40 or so, as shown:

　　

And these links are very stable, in fact, friendship links need such an effect, not just for a short time ranking and do.

Summary: To do SEO is actually a comprehensive process, it is important in addition to everyone knows, the site details of the construction is also very important, only do a full range of optimization, in order to make the rankings more solid and more lasting. The article by the song Daquan http://www.yy987.com, the website Small compilation original, reprint please indicate the article source, thanks.