Four major problems that are easily overlooked in SEO optimization for foreign trade websites

The current economic situation makes foreigners more willing to buy cheap goods online. This is undoubtedly good news for B2C sellers in foreign trade. The "online shopping Monday" Cyber Monday in November 26 pushed foreign trade websites to the peak sales season. However, both in foreign countries and in China are highly competitive. There are many sellers and websites for the same product. Therefore, improving the website's own conversion rate is an important task in addition to promotion. We will not talk much about bestselling and feature products, today, we will share three points that are easily overlooked by individuals in the construction of foreign trade websites.

1. Website user experience

Many foreign trade websites use mogento and zencart. They are generally self-built websites. These two programs account for 99% of foreign trade websites. The layout of the website, the overall appearance design, and the convenience of product purchase all affect users' purchase.

The following are my two websites:

There is a product category navigation on the left, and there is no on the right. In this way, you need to click the site on the right to go to the category directory page. The user's perception is to be more complex, and the competitiveness of the same product website will be much less.

2. Product image selection

I have seen many domestic and foreign trade websites with poor selection of product images. You should learn more about the Crown store in Taobao and put what users want to see on the homepage. When users enter the site, they will be attracted by product images, you are willing to purchase even if your price is slightly higher. The attitudes and intentions of sellers prove your strength. I also often receive such customer comments, saying that your product images are exquisite and you are very attentive to shooting.

3. Product Description

Description is an important part of conversion rate. On the one hand, users can learn more about products in detail, and on the other hand, make your web pages rank better in search engines. Seo for foreign trade is mainly targeted at google. Most websites are used to simple translation or plagiarism, which is really undesirable. In fact, you can also use Taobao to add the product details to the description and use a simple sentence to add a text description to the image. Users like to browse, and search engines can also recognize it well.

4. Make comments speak

Adding appropriate comments to the product page can effectively improve the conversion rate. I used a statistician to find that the most time-consuming part of most product pages is comments.

 

Many foreign trade websites also use this trick to add comments to themselves. However, most of them are well received, especially "fake. This is also not good. Add some comments, such as delivery speed, return, price, and quality, to make the overall comments more authentic. Such a comment makes the product look real, and users prefer this page.