Four-point prediction of EDM email marketing in the future

In 2014, emails were rapidly changing. As we all know, email is an old technology. In 1971, raytomlinson sent the first email, but this technology is currently facing this personalized change.

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In the past few years, many services have claimed to change emails forever. The popularity of mobile devices makes it easier and faster to use emails. Office workers say that mail is the root cause of their pressure and inefficiency. With the continuous development of science and technology, spam is constantly flooding people's lives. This allows everyone to question whether email has what they think is so good. With the birth of some modern instant messaging software, the status of email has seen the biggest low point in history. Despite this, email marketing still has great potential. The membership email service provider focussend spent a lot of time thinking about the future of the EDM industry, these ideas also benefit us a lot in the work of email marketing and software development.

1. Data is the first

One of the reasons for Amazon's success is their excellent email marketing. In many cases, they can use data to allow customers to buy their products and buy more. Interestingly, Amazon chose a more active marketing method and used testing and more data-driven decision making. This strategy also made Amazon's email marketing and Precision Marketing Strategies unsealed.

How to do this:

Never wait until the project starts to gather customer data. There are many tools that can help you learn more about behavior and customer conversion.

The data gap in the same industry is not very big, so it is also an effective way to learn from others' data.

2. personalization will become very meaningful.

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In the current email marketing industry, personalization has been increasingly mentioned. However, we seldom take the time to truly optimize the personality of emails. It turns out that, personalized emails make some work easier.

In the future, personalized emails will be used on a large scale and will change constantly. No matter what we call it, it will be deeper than today's personalized emails.

How to do it: User segmentation and personalized identification are very important. so much we can do today will become the foundation of personalized emails in the future. For example, for an activity, you can simply classify some users and then personalize the mail content.

3. a/B testing will disappear.

When I first saw an article saying that a/B testing would die out, I thought it was ridiculous, but after some thought, I found it very likely.

"Today, the company is able to test the Real-Time messaging, but it is very complicated to find the most effective one in dozens of versions, the purpose of a/B testing is to find the best solution for common users. If a/B testing is applied to dozens of versions, this method will become very difficult to operate ".

Another reason is that the strategy that can be persuaded by everyone becomes very bad at this moment. The company aims to find the most suitable user to become a customer, nowadays, more and more personalized data has become a true guarantee for the effectiveness of policies. If the company is smart enough, from the perspective of psychology and customer data, it will give customers more what they want.

How to do this:

When you start planning, you need to give the customer some meaningful data. You need to test different methods, for example, when a project cannot attract enough people to participate or buy, you can constantly update some methods. When there is enough conversion, you will know what inspires them.

#1: discounts for products

#2: Provide additional functions

#3: provide certification/case studies

Email conversion data is very valuable. It will be useful in the future to save and analyze them.

4. The number of mails sent will decrease.

According to statistics, in 2013, a total of 838000000000 marketing emails were sent worldwide. This is a terrible figure, but how many customers were introduced to enterprises? How many are ignored? With the constant innovation of the personalized model, the number of emails will gradually decrease, and the providers of high-quality email services will gradually stand out and fewer spam will become.

To ensure the effectiveness of e-mail marketing, marketers need to change their inherent thinking and send less marketing emails, but the quality is better.

How to do this:

You can improve your work by doing everything that can make your mail quality, such as user segmentation: Do not send marketing emails to irrelevant people.

The golden rule: Do not give anything to others. If your inbox is unwilling to receive irrelevant emails, why should you send them to others?

The future of email is somewhat bumpy, but it is not an insurmountable gap. In the face of difficulties, we need to constantly explore and improve, let the industry continue to develop on a relatively high level online.

This article is from the EDM marketing blog, please be sure to keep this source http://edmyingxiao.blog.51cto.com/5411059/1547515

Four-point prediction of EDM email marketing in the future