Four-step optimization scheme to improve website conversion rate

Four-step optimization scheme to improve website conversion rate

After the completion of Web site development, our most critical issue in website optimization is how to improve the overall conversion rate, which is one of the most important aspects of marketing strategy, and is also the result of the website integrated Operation example. This paper shares the four optimization strategies: investigation, research, optimization, evaluation, the four strategies can help users to design an efficient optimization scheme.

PHP developed site optimization of a site the most critical and tricky is how to improve the overall conversion rate, which is one of the most important aspects of any marketing strategy, and improve the website conversion rate is the result of the comprehensive operation of the site. Today, I will share a simple and effective four-step optimization model that can be used to build a successful conversion optimization scheme.

What is conversion rate? Conversion rate refers to the percentage of visitors to a website who convert to the total number of visitors. The "conversion" described here may be the act of changing from a mere visit to your website to a member of your website (that is, a registered member), which may be the act of a member of your website who has changed from a zero-purchase experience to a member who has purchased an experience, and can be transformed from a mere website visitor into a visitor to your website. Can be the act of turning your prospective customer into a formal customer of a product.

This optimization scheme can be optimized for individual transformation of a wide range of enterprises, including large enterprises and industry leading enterprises as well as other types of medium-sized industry enterprises (such as retail, tourism, insurance, games, media, etc.). In fact, making a successful conversion optimization scheme is a difficult and complex process, but it is not difficult to achieve this goal through methodical steps with the following strategies.

Four-step optimization scheme to improve website conversion rate

Four-Step conversion optimization method diagram

This chart provides an aerial view of the entire optimization method. Each step in the process uses a unique color. The x-axis represents the elapsed time between the steps of the process, and each circle represents the amount of work involved in the specific process. Of course, in reality, different people have different abilities, the workload is likely to change, relatively speaking, how to network marketing may be more complex task.

1th Step: Investigation

This step has a clear and straightforward goal: to get high-level support through network data analysis. In general, this process is divided into two parts:

Data acquisition-Find the crux of the problem by talking to your voice, set up different channels and tags in Google Analytics to ensure that the collected user data is complete, and in this step you should be able to spot a lot of actual errors, lost data, or pages that are missing tags.

Data filtering-Once you have completed your initial data collection, you need to process and filter the data in order to make it more readable and to analyze it in depth. Filter out the noise data from Google Analytics, there are many different implementations, it is recommended to first filter the duplicate data (such as in the report repeated URLs), filter the internal IP address, automatic crawling or spider program Access, robots and known spiders, automatically called URLs and so on.

2nd Step: Research

Now, when you've analyzed the real data and defined the goals, it's time to go to the next step and study the online activity of as many businesses as possible.

Business goals-The main question is, why does this site exist, and what is its goal?

Site goals-Next, you need to figure out what the site's goals are, and how it can help us achieve the desired results. In other words: Find out what business goals we expect. For example, the goal of a retail site is to sell a product, so developing a business and increasing revenue is a final result. So the goal of this site is to increase online sales.

KPI of the website-once the goal is defined, it is the specific evaluation criteria that confirms the success or failure of the site's goals. For example, if a website that publishes news information aims to increase the reader's loyalty, the key performance indicators are: (1) decrease the bounce rate. (2) Increase the average page per visit. (3) Increase the interaction within the article page. (4) Increase the average site stay time. (5) Increase the percentage of visits to this website.

Data analysis and mining-in this step, you are already familiar with the site goals, objectives, and key performance indicators. In addition, you are very familiar with the data structure and filter out the valid figures. Now it's time to take a deeper layer of data mining and data analysis, segment audiences, find user pain points and opportunities to improve key performance indicators. Here are some basic examples: (1) Device type: Sets the type of device the user accesses-desktop and mobile. (2) Category: Set up the category catalog page to analyze traffic for each category. (3) Access Source: Set up traffic access sources to analyze the effects of different network marketing campaigns. (4) Customer type: set by customer category analysis to understand the impact of different customer interactions on the business.

3rd Step: Optimize

Now, you can put your analytical results into practice:

Integration testing-The optimization process starts with the integration test, and some modifications to the site may (hopefully) lead to positive results, which we expect, but some may not. Do not confuse the results of these test data, which are only a starting point for the optimization process, based on the results of data analysis.

Develop an optimization plan-based on your setup, you begin to set up the optimization plan. Note that you need to back up the original data and settings, and then observe the specific change results after performing the optimization.

Execution-Now, put all ideas into action on the website. The time and effort required for the entire step will depend on the ease of use and usability of your marketing optimization software. When set up, remember that different content and goals for the site to configure different variables, and if the site uses personalized software, personalized content to be configured.

4th Step: Evaluate

Once you have enough data samples, it's time to analyze the results and come to the conclusion that:

Report Analysis-Review the optimization report to find the obvious changes inside. Determine the cause of the difference and whether the method is defective, and see if it is enough to optimize the success. Don't be afraid to see failed data, which will also help you understand what your target users are thinking.

Optimize adjustments-if necessary, modify the optimization measures for different goals. Be sure to double-check yourself and optimize the results to avoid any errors. Adjust patiently to get more reliable data based on traffic that lasts for a while.

The final thought

The optimization of conversion is not a linear process, but a process of looping. It includes research, testing, and analysis. Once you've completed the final step, it's best to go back to the third step and specify a new optimization scheme to see if you can do better.

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Four-step optimization scheme to improve website conversion rate