Four steps to help Taobao customers quickly determine whether the keyword has optimized value

Taobao can be optimized to optimize the key words to quickly improve the conversion rate of the site, of course, now a lot of Taobao customers because the conversion rate is not high and always can not adhere to do, most of them think Taobao Guest site is difficult to do, the difficulty coefficient is large. In fact, for the conversion rate, the most critical factor is not other but keywords, users search a keyword into the site, may be the keyword itself does not have the meaning of the purchase, and make the site has no conversion rate. Then in Taobao optimize the promotion of the site, the choice of optimized keywords is to improve the conversion rate of the fundamental, such as Taobao common keywords have weight loss drugs Top Ten rankings, the most effective weight loss drugs, and so on, these keywords themselves do not have the meaning of buying, how can there be conversion rate? What's the point of optimizing if there's no conversion rate? ? So, Taobao customers choose keywords, to determine whether the keyword has optimized value.

first, the key word flow is stable

Normally, Taobao customers choose the key words must have a certain amount of traffic, after all, the key to the flow of keywords to prove that there is user search, and only the user search Word will produce conversion rate. So, Taobao customers in the determination of the keyword can be optimized, the first need to determine whether the keyword has natural flow, through the keyword copied to the relevant tools to inquire about its flow, here Chengdu Talent Network to remind you, see the key words of traffic do not only look at the current one months, to see long-term, This can be more certain of the natural flow of keywords, if it is sometimes not, that such a keyword may be artificially brushed out. Try to analyze it as you choose. And for the keyword whether there is traffic, in fact, all of the sites are applicable, after all, there is no flow of keywords even if the optimization is not what to use, of course, if it is the key words, then there is no flow is understandable, but Taobao customers, to create their own keywords but to create a brand, generally difficult to achieve. Therefore, the key to determine the optimization of keywords, one is to see the key word flow is stable, flow, the accuracy of the flow.

Second, home page ranking of the site details

According to Chengdu Talent Network said, Taobao guests choose keywords are simply the use of Baidu Index and related search, just through these two methods to determine the site keyword. In fact, this is not good for their own mastery of keyword optimization. Relatively speaking, some key words in the flow of Baidu index may be less traffic, but in the home page rankings but there are a lot of promotional links, and such a keyword even if you optimize the first page is only the promotion of the website link robbed traffic, can enter the site traffic is very small. There is a way to do not analyze the home page ranking situation, even if the traffic is very few keywords, but the homepage of the site are top-level domain names, then the optimization is not a lot of difficulty. So, in determining the optimization of the keyword, also need to analyze the homepage of the site rankings, if you choose the keywords in the home page ranking of the sites are top-level domain names, then their own to go beyond the possibility is very low, for such unless you have the funds to use the bidding rankings, otherwise it is difficult to the first page, Then do not pursue such a keyword.

third, whether the key words have conversion rate

Conversion rate for Taobao Guest site, it is like cooking is the relationship between water and rice. and Taobao Guest site does not look at traffic, the key is the level of conversion, such as a site even 10 per day IP, if the conversion reached 10/4, then the site to survive naturally very easy, if a website traffic is 100, conversion rate of 100/4, so low conversion rate useful? Probably not even the cost of it. Therefore, Taobao customers in the determination of the keyword can be optimized, but also to analyze the conversion rate of keywords. Here I list some of the flow but the conversion rate is not high key words for analysis reference: Take weight loss medicine to explain it. As shown in figure:

　　

These keywords I have also optimized them to the home page, but the daily flow of hundreds, conversion rate is low and low, so it is recommended that Taobao guests such keywords do not overly pursue the optimization is good, and literally we can see that the search for such a keyword users themselves do not have the desire to buy, just want to understand it. So, in determining the keyword optimization, Taobao customers need to see the key words conversion rate, there is no conversion rate.

Four, the keyword and the website whether has the correlation

No matter what type of Web site you choose, the keywords you select must be relevant to the site type. You can not be a website to do is the choice of personality signature type How to lose weight such a keyword bar. In terms of site rankings, it is also impossible to play a good role. In particular, Taobao guest type of site, its choice of keywords must be related to the type of site, for example, your site is to do weight loss drugs, then the choice of keywords should be related to weight loss drugs, rather than the choice of Taobao women's clothing, women's bags and other related keywords. Only the keyword and the website type has the correlation, can better do the website optimization work, moreover can determine whether the keyword has the optimized value.

Finally summary: Taobao guest in the choice of keywords, first of all, do not only see the flow, in fact, a lot of time Taobao customers have the flow of the site and no conversion rate of the reasons for the conversion of the key words are not high, such as some of the rankings such as the keyword itself has no conversion, how can you get the conversion rate? So say, The key to determining the optimization of keywords is to determine whether the key words have conversion rate. This article by Chengdu Talent Network www.cdjob110.com exclusive feeds, reprint please specify, thank you for your cooperation!