Four strategies of website optimization for small and medium sized enterprises

In the booming e-commerce today, the face of countless internet companies in the United States Nasdaq successful listing and IPO, in the face of this hundreds of millions of millionaires continue to emerge, as well as many small and medium-sized enterprises are planning their own network expansion road, although they do not have the target of listing but they have a profit pressure, There is an urgent desire to contain competitors, at a time when traditional means have been exhausted and entered into a close stalemate, their focus on the internet has turned from a concern to a pressing demand, and such demand is changing the fortunes of small and medium-sized enterprises, and how to do so without adding too much cost As much as possible to get more return, is the most direct problem in front of them, network marketing although a wide range of methods, but in terms of capital investment and talent introduced from the point of view is not every enterprise is willing to invest so much true gold and silver, Even a high rate of marketing-cost output will be a headache for them, as far as personal experience is concerned, small and medium-sized enterprises should not blindly increase the cost of network marketing, not to feel fashionable constantly try new marketing methods and methods, small and medium-sized enterprises should be real site optimization to do a good job.

　1. Find the opportunity to grasp the market

The Times to create a hero, to hold the pulse of the era of people must be a great figure, human development and progress let us in the post-industrial era ushered in a Bill Gates, and then gates did not grasp the information after the pulse of the times, so that a company called Google monopoly of the world's Internet world Kumar. Although not everyone has the opportunity to grasp the pulse of the times, but I believe that every one has the opportunity to pay attention to a field, to hold a part of their own market, to realize their own life value, we thank Baidu in their own wealth at the same time also did not forget those who want to make money through the network of people it, Baidu Index provides a free market analysis, flow analysis platform, these free data for us to grasp the network market played a pivotal role. Analyze and summarize the flow by word, then analyze the conversion rate and the approximate ratio of turnover according to the actual experience of individual. Make a good estimate of your own pockets have a lot of drums on the line.

　2. Choose the right subjects, do a good job home

In personal opinion seo is nothing more than a word two people, a word refers to the "update", of course, this update contains the station and outside the station update, the station is the content outside the chain is outside. Two people refers to users and search engines, the article good users say, users feel good search engine will also feel good, should not try to please the latter to make some people do not understand things on their own website, do some lays things. Regardless of the number of business, the main keyword selection of the site to the general positioning to 3-6 (to follow the principle of maximum flow to choose), and then through the keyword and description information radiation long tail keyword. Personal advice in ranking promotion depends on the actual age of the site itself to carry out different methods of operation, the new station first to the content of the chain supplemented by the way, do not forget to do the content of the chain through the support of the home page main keyword, the update of the chain to grasp the updated rhythm and wide degree, Old station to analyze the specific reasons for bad rankings, but the general old station if not ranked that is mostly outside the chain of problems, as long as a reasonable update of the chain ranking promotion must be no problem, the home page optimization to the key words to each, one by one to promote selected keywords.

　3. Individual combat, breadth first

There are no weak soldiers, strong under the station without weak page. In the home page after the keyword ranking stability, the weight of the site will certainly have a significant increase, this time can go to do column page and pagination keyword ranking, pagination continue to occupy small flow main keyword, pagination slowly to think of those long tail keyword, column page optimization as far as possible using internal optimization method to operate , make full use of the bottom of the column below the internal strength of the page can be a good upgrade rankings, if the effect is not obvious then use the chain of the way to increase the weight of the line, one-page long tail word optimization to achieve accurate hit, a page is best to host only one keyword is enough, avoid try.

　4. Shanzhi can attack Jade

Enemy opponents everywhere, the brave wins! When we successfully defeated those E-commerce platform, portal site, and the same routine corporate web site, we did succeed, but the long tail keyword optimization process we will touch more powerful than these people some people, they may be Baidu know a problem, Baidu Space in an article, Baidu posted in a post, or even Baidu encyclopedia, these sites are Baidu's products, its own more than the general site of the weight and credibility. They participate in ranking and display the opportunity than any site is much higher, how to convert the enemy to friends, how good use of these platforms to their own site to do rankings and publicity, I think are every small and medium enterprises in the site optimization on the road is worth pondering on a problem.

I mainly from the perspective of optimization methods and strategies, personal experience and experience to tell those in the Web site optimization on the road to the lack of confidence of people or enterprises to optimize the implementation of your site, you can discard all the other network marketing methods of unnecessary input, dedication, internal and external repair, Always take a serious and responsible attitude towards their own website, I believe your business will gradually become stronger!

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