Four tips for doing micro-credit marketing activities

Micro-credit marketing has become a lot of enterprises must be one of the means, but some enterprises have a good time to play the harvest of the difference between the waste of business. Here to say that the difference is not to say that the micro-letter public number of attention or less reading, in fact these things for the enterprise micro-credit marketing is not an absolute indicator, Enterprise micro-credit marketing is always the absolute target door and deal. Therefore said the enterprise plays the micro-credit marketing Play the difference is that the enterprise micro-letter public number transformation is inferior. Of course, do micro-letter there are 22 other major purposes, one is to suck powder, one is propaganda brand. But in relative transformation, many enterprises are not very urgent need these two.

Of course not the two goals behind it is not important, after all, the next two goals are basic goals, or very important, but for enterprises, these two goals usually do not bring real profits.

Micro-Credit Marketing has a very large commonality is to do activities, the vast majority of enterprises do micro-credit marketing The first thing is to do activities, whether it is offline activities or online activities their purpose is to suck powder, promote brand, increase transformation. So the vast majority of companies are struggling to think about what kind of activities they should do.

We all know the advantages of doing micro-credit activities, but we have not noticed that a few questions: micro-letter activities specific to where to start? The planning and operation of micro-credit activities are those areas that are noteworthy? How should the micro-credit activities that have begun to be implemented be improved? What should be paid attention to in micro-credit activities? I'll give you a piece of the story.

1. Prizes

Do not know from what time no matter what activities must have prizes, personal feel is Taobao and Jingdong above do promotions to get, above is not only kidney 6 or collection return, make now micro-letter above do activities is not so good to do. If you still use people's methods to estimate the effect is not very good. Therefore, we have to innovate in prizes, at least to have characteristics, new ideas, it is best to surprise.

The setting of the prizes as far as possible, do not write too outrageous people feel not credible, but also not too shabby let people feel involved in no value. For example, you do a small activity you say you send kidney 6 estimated that others think you are a liar, if you say you send some pictures, paper fans and other people must say you mean.

2. Activity cycle

Activity cycle I ate a lot of losses, before doing the activity cycle set into a day or two, the result is very poor, at first still ignorant do not know why, and then carefully examined after the discovery of the cycle of the movement of the problem, a day or two cycle is too short, we are not Taobao is not more than millet is not apple, no other people so much influence , people do an activity everyone would be anxious to put all the information into the cell phone notepad and then set an alarm clock to remind themselves. So we can only extend the duration of the event so that the target group has enough time to join your activities, so that when they think of it, your activities are over.

3. Streamline the flow of activities

The Internet has a feature is to simplify a lot of complex things, many need cumbersome procedures or processes of things through the network after the transformation becomes convenient, of course, there are some wonderful people do some people confused cloud fog around the things out.

Before we designed a talent show, this activity lets the user scan the micro-letter two-dimensional code and then through the micro-letter public good navigation or jump function to a platform, where you can upload their own beauty, and then let people to comment on the vote, scoring the highest win have prizes, prizes are also attractive. Voters also need to pay attention to the micro-credit public number before they can vote.

How about the process above, is it a bit complicated? The user is actually very lazy and if you don't have a simple and straightforward process system, the user will not be involved.

4, pay attention to push

On the PC side do a sensation seems to start immediately, whether it is Taobao or official website to do activities are directly hanging out ads on it. But the micro-letter is not, micro-letter above do activities must undergo a period of time to spread and preheat to be able.

At the same time the activity Preheat article must pay attention to the push time, summed up in the afternoon is not as good as the morning push send, the morning push send the evening. In fact, this is related to our usual work habits, to know that we are busy working in the afternoon only a little time in the morning and evening to see the maintenance or do something else.

In short, do micro-credit marketing There are many things can not directly copy our past experience. Whether it is PC-side or offline experience we can only learn from, but can not be copied, should be based on the characteristics of micro-letter to develop detailed procedures.

Source: Book Chang QQ submission, micro-letter 906954186 Micro-letter public number a906954186