Friendship Link is not the goal of SEO outside the chain construction

SEO Best Practices in understanding the links before, we should understand the concept of friendship link originally; before nobody studies SEO, the link originally function is "Flow interaction", for example the science and technology website should link to the Science and Technology Forum, the shopping forum should link to the shopping mall concept; The webmaster who attaches great importance to the user experience will often see every traffic very important, in order not to want to lose a traffic, guess the user saw a content page, but also want to understand the corresponding other content; so more and more websites add a link function, and point to browse users think more meaningful site; But the link is deeply affected by many seoer "misunderstanding."

Once in the SEO forum, SEO blog and other sites often circulated some misleading "SEO teaching materials", people for Baidu like to include original content for the reason, and "Please" Baidu, Google and other search engines; these "experts" Because you see the ranking of the high competitors of the site's links to more of the keyword search ranking high treatment, simply summed up the link is the key to SEO, but win the network does not think that friendship links is the key to SEO, and the reader is too trusting "experts" the original tutorial and was misled; Some of the long tail keywords for the site's main keywords SEO enthusiasts have joined this queue, and also "indeed" had an unexpected harvest, such as often seen Taobao guest links among the "which is the best medicine" stroke text links, but generally these sites are not the ideal ranking, but there are some exceptions ( For example, the slogan of the brand website), but more webmasters are willing to participate in such an exception.

　In fact, friendship links is a kind of sharing, not SEO vote

Many seoer think that links to the strokes of the text links more, is equivalent to having more permanent external links; because in SEO, many people think that the more strokes text links, it means that the search keyword ranking higher, for example, often in others forum to do some "jiangmen seo" such as the description of the text link, think away from " Jiangmen seo "This keyword ranking is not far off, but the win network after some research, found that the result is not the case; In fact, links are actually a kind of sharing, not SEO points to the vote; Such a way may deceive Baidu for a while, but for a long time, Any search engine is not stable and steady to let you Again "cheat" down; but more ranked high site links have more than a chain of links, which is equivalent to the sharing of users, such as blog sites tend to have a half a one-way link to the most relevant large sites, Z-blog has an official copyright point, discuz! has an official copyright point and so on; this is not the weight of dividing your site, this is a kind of sharing, search engines will think that the user experience of these sites is more ethical than the deletion of copyright sites, more convenient for users to click, isn't it? Everyone will know what the forum is, do you think the search engine would not know?

　　Links should not be set to link words for hot keywords, but should link the search engine recommended keywords

Since Taobao launched the CPM program, "Taobao" related to the key words have more and more strong competition, such as "Taobao shopping", "Taobao home" and so on keywords, now more and more sites will be these popular keywords for the site theme, or even brand; I believe every seoer will have seen this kind of friendship link , but did not find these links to the site can be a helper of these popular keyword rankings, no matter how many such links, it is not necessarily in the first page of the search results, we should study the large web site SEO team think that the best way to link the link to the other site's brand; See most of the large sites will only point to the other site's brand name, never seen some popular keywords to do friendship link words, personal sites should do so.

　The number of links is not many points

Many Web site links are limited to 20-30 between, there have been a lot of seoer analysis of the number of links should be in the right amount of 20-30 for the most ideal, but in fact some of the large number of links to some large-scale sites more than these numbers, as for the number of the network has no relevant research results; Links to the key words as far as possible not to be established by popular keyword, the best way is the brand name of the other site, no brand site as far as possible with the search engine to give the most relevant search results keyword to do link words, this way is the closest to the establishment of the brand of Friendship link practice, is also the best link SEO links practice.

In fact, friendship link is not the goal of SEO, there are many people mistakenly believe that friendship link words for hot keyword can be popular keyword SEO to the position of the front, but the fact is not so, there are not many sites can be achieved, but there are exceptions (brand site slogan), once the search engine found that the algorithm is not perfect, gently change, Such a site will be back to the original prototype; The scary thing is, once the search engine has modified the algorithm, it will not be easily changed back, the previous 301 redirect site down Right is a best example of (interested readers can enter the win Network SEO technology section to read 301 redirect SEO best practices).

The original source of this article: Jiangmen win the network (http://www.iank.cn/seo/)

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