From Baidu adjust mobile search algorithm to see SEO industry direction change

Since 2012, SEO industry for the "user experience" the concept of more and more deep understanding. Many people in the industry have raised the importance of enhancing the user experience to the weight of the search engine. I also published the "2012 Baidu has changed the webmaster How to change?" A article elaborated the Baidu SEO related thought.

April 11, Baidu officially announced: Baidu will be the mobile search results of the ranking algorithm to adjust the optimization, more suitable for the results of mobile terminals to encourage, relatively unsuitable for mobile terminals results.

This news undoubtedly to the Internet webmaster and SEO industry personage, is a big challenge. But the challenge, is also the opportunity, who can take the lead to seize this based on, do a good job in the field of Baidu SEO, there is a hope that their services/merchandise to get more attention.

For this time Baidu mobile search adjustment should have: Baidu search, Palm Baidu, Baidu application, Baidu Map, Baidu Mobile browser. Baidu in the above products in the use of search function, there are mobile version of the site rankings, will be higher than no mobile version of the site. According to Baidu's official quote: "Through and some of the site's joint testing, with search optimization site, because of its transfer page effect has been greatly improved, so that users through the Baidu wireless search continued to increase the behavior, so that in the short term can greatly increase the number of single user PV contribution; In the long run, On pages with the same relevance, there are also more opportunities to be ranked in the forefront of relative positions, as do mobile search optimization pages.

We are not difficult to understand the purpose of Baidu, while search activity for mobile platforms is increasingly frequent, the version and WebApp of Web sites specifically designed for mobile/flat-panel development are much higher than traditional computer-based Web sites and Web pages in saving user traffic, improving opening speed, readability of content, and ease of interoperability.

Baidu to meet users, so we want to meet Baidu.

So the question is, how can we quickly build a mobile version of the website? is the current computer version of the Web site through the way of transcoding to achieve the same effect?

For blog users, especially WordPress users: simply enable a plugin called "WordPress mobile Themes", you can convert the blog to mobile version (only when the mobile phone user access). (Note that the author of this plug-in is the domestic cattle MG12)

For users using other systems: You can use Baidu's own mobile build station function to complete the mobile version of the rapid deployment of Web sites. (You need to set up CNAME, make sure you make adjustments if you have DNS administrative permissions).

For those who are preparing to create a new site: It is highly recommended that you use HTML5 to develop your website.

In the construction or transfer code completed, is for mobile search SEO optimization. Baidu this time is not like the desktop platform for the SEO when the cover of the attitude, but generous launch of a "Baidu Mobile Site Optimization Guide page." The core is the "Use of Tagging Protocol tool, custom mobile version of the page protocol effect." The latest version is currently 2.1.

In the "Baidu Mobile Site Optimization Guide" Detailed description of how to insert comments in the HTML, so as to quickly create a variety of systems CMS version. So the author here is not to say more.

Finally, we must bear in mind the point is: Baidu in the "Baidu Mobile site Optimization Guide" in bold Red highlighted the "refine, Ningquewulan", and stated that this purpose is intended for mobile phone users to provide "available and valuable" content.

We believe that this again represents the attitude of Baidu: the user experience first.

This article original in Lanzhou website construction and Lanzhou seo-Oriental Huivan, reprint please indicate the link: http://www.easthv.cc