From Baidu algorithm to improve the trend of looking at SEO company bleak prospects

After the Baidu 6.22 event and follow-up of a variety of algorithms to update the baptism, I believe that all SEO workers can profoundly experience the tolerance of Baidu is getting low, Baidu again and again the algorithm update tells us: for optimization and optimization of this road is not feasible.

　　

Baidu to update the algorithm, and constantly improve the user experience, is its foothold in the fundamental, especially the 360 search on the line, making Baidu the leader of the search engine more pressure, then, the root of the firm is Baidu from the search experience completely overwhelmed by other search engines. Let's take a look at Baidu Webmaster platform in the construction of a station guide to Baidu think of what kind of site is more willing to value:

The first aspect: the website creates the high quality content, can provide the unique value for the user.

The second aspect: the website provides the content to obtain the user, the stationmaster's approval and the support.

The third aspect: the website has the good browsing experience.

Above three point, from the SEO angle, can boil down to these three aspects respectively in said three main points, namely: 1: Content. 2: Outside the chain. 3: User experience.

So, happiness seo why say seo company prospects bleak? Let's look at the most SEO companies now operating models and abuses bar:

One: SEO company more irregular: the proliferation of Chinese cabbage, competition, optimization of technical level of uneven, many SEO SEO staff only know blind hair outside the chain, and SEO companies to save the cost of only a few SEO personnel to optimize a large number of sites, This allows SEO personnel to be able to evenly distribute to each site the workload is not much.

Second: The customer is eager to see the effect: Many customers do not understand SEO, do not know SEO is a step-by-step process, SEO companies also want to see the results of the ranking immediately and then close the paragraph, which makes most of the site rankings once achieved the goal no one to maintain it.

Third: SEO company personnel optimization methods for the gray hat or black hat: Happiness seo noticed that many SEO companies optimized the site, the site from optimization outside the station, most of the total did not take into account the user experience, the station a large number of keywords, the construction of the chain is not from the user experience, the chain of a single type, Most are webmaster forum this kind of irrelevant outside chain.

Four: SEO company has no special personnel to carry out the original value of the editor: On the one hand, editing the original content is a very time-consuming work, on the other hand, SEO company editors do not understand all walks of life, can not write the industry original and valuable content. This makes collection, pseudo original is still rampant.

Five: Did not take the user experience as the fundamental website optimization: SEO company Most did not carry on the website User Experience optimization, investigates its reason is the technical level, the manpower time cost and so on factor causes.

To sum up, now most of the SEO company if still with the current operating mode to go down the future is not clear, the author of the city of a scale of dozens of people SEO company tens of thousands of sites are Baidu overnight K, the company is on the verge of bankruptcy. Baidu will pay more and more attention to the user experience, SEO companies if not keep up with the trend of the times, will lead to its after-sale problems continue to increase, the loss of personnel constantly increasing, the profit is getting lower, ultimately unable to move.

I do not agree with the SEO company this special keyword ranking for the selling point of the company, but hope that each enterprise can have their own site operations team or operations Commissioner, but since the SEO company has been everywhere, happiness seo said, seo services company How to get into the right track?

In fact, the article is referred to the Baidu Webmaster platform in the Site optimization Guide to express: All the optimization to the user experience as the center, do the user valuable content, so that the site really get users, webmaster recognition and support. I believe that the future of the SEO company will also slowly transition, which will bring a series of changes, let us wait and see.

This article by the ice-Malatang to join the network (http://www.malatang8.com) of the website Operators Happy SEO original, reproduced please keep the link thank you.