From Baidu to see the trend of the search engine to the industry marketing promotion

June 14 was fortunate to participate in Baidu for the promotion of security training courses, enterprises for the promotion of the promotion of Baidu has been a combination of investment SEO natural optimization, yesterday's enterprises have tourism, machinery, medical and so on, through nearly 3 hours of communication, I personally have gradually realized the simple SEO skills, The first thing every day 8 is to see what changes Baidu has, what updates to our website and so on, this time is also the most exciting moment, we mainly do the domestic market so concerned about Baidu more, regardless of Google rankings better, hehe this may be the natural and reasonable results. Through these years on the practice of SEO and constantly groping, I write down in this industry on the combination of SEO and all kinds of products to understand

1. From 2007 I contacted the network Marketing and network promotion, in-depth understanding of the search engine for the benefits of enterprise development, but also strive to make themselves more sense of achievement. More than 5 years more and more feel the simple SEO, daily focus on search engine algorithm meaning more and more small, now the enterprise competition more and more, SEO itself is not technical, there is no sunflower treasure, with the most simple way to achieve the ultimate is the industry myth.

2. Keywords are the primary consideration for enterprises to do network promotion, through the analysis of customer search behavior, determine keywords and long tail keywords, but the individual's ability to the whole network keyword analysis and extraction, need to rely on years of experience and tools to complete the long tail keyword analysis and determination, which is constantly changing.

3. We use the combination of bidding and SEO, according to different keywords to choose different marketing means, some key words must be bid, but some keywords are able to optimize their own, for the enterprise cost savings and different positioning.

4. Now I have a clear feeling that SEO is no longer just SEO, but the need to combine with the product, the customer's experience into, perhaps one day the search engine does not exist, we do not have their own customer base.

5. The role of external connections in the network optimization of the force will be weakened, the station's experience and the value of more and more important.

To optimize a target keyword first you need to understand the basic situation of the industry and competitors, the initial judgment optimizes this keyword the difficulty degree and the optimization time, the general one hand can receive 3 case to be already very good, do not have one brain optimization dozens of websites, to have one optimization to go up none, Instead of beating their confidence. I personally in the absolute optimization of a keyword, usually in Baidu to look at the search keyword returned by the number of search results, for our aerated concrete equipment This keyword return number is about 2.3 million, which requires a cost experience to optimize, through 3 to four time optimization to the home page, If you return the number of search hundreds of thousands of, then tell us that this keyword does not have what competitiveness, to 1 million a bit competitive, if it is the competition is more intense keyword, we have to do our best to determine if from the long tail keyword optimization slowly achieve the target keyword optimization.

By searching the return quantity result is only the reference condition that we investigate the optimization, want more accurate understanding of the competitive strength through the number of bid ranking and bid more can explain the situation. This is an understanding of the basic situation of the industry, and next to the competitors also have to know.

I am understanding the competitor's website situation is only to look at the first 5 pages of Baidu, roughly understand the following related content of the website:

1. What is the website architecture? How big is the scale?

2. How many pages are there in the website, what is the main content of the form column?

3. is the website content pure original or false original?

4. Through the webmaster tools to see the station age and included, registration time, PR value?

5.titile Master optimization of keyword selection and keyword density, appear position?

6. By virtue of their own sensitivity to the network to see what the law can be found?

7. See where the external connections come from, since Yahoo canceled outside the chain view, until now I have not found a better tool, I hope who can share a better tool. Look from the Friendship connection, anchor text, garbage connection or forum connection ... If it is a forum connection, such as the competitiveness of small, if it is more than the news analogy, we will make the topic, I advocated is the most simple and the most primitive way to achieve the ultimate, you can create industry myths.

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