From CCTV economic and law program exposure Baidu talk about keyword promotion

Recently, the CCTV's economy and law exposed Baidu Phoenix nest auction false site flooding, the more money will be able to rank the more forward. Dongguan Tidal SEO Studios do not want to comment here. Only a small section of the show, a Beijing copper door and window company received a phone call Baidu company, said advertising costs 2000 yuan a day was the point of the end of this section caused by tidal SEO attention. Because their main product is copper door, so they chose the "copper door" this keyword. Said 06 Click Also on three or four yuan, to 2010 to reach more than 10 20 dollars Click once, said 2000 dollars at least one months before the end of the day is used up.

Although Baidu has the problem of Baidu, but in fact the more important reason is that customers do not know how to use the Internet caused. Tidal SEO that 2000 yuan to promote the cost of a day to run out is very normal phenomenon. Take the word of copper door, this word is certainly the industry's most competitive word, assuming that Click once is 10 Yuan, 200 clicks a day, then 2000 yuan a day after the use of it seems quite normal. Because the price of the key words is not immutable, not to say that the original made a few cents a point, a few money point once, that is always the price. The price of the key words with the market competition is more and more fierce must be rising, click a more than 10 20 dollars is relatively cheap, more expensive words click on a hundred or even hundreds of yuan. This is believed that many business owners are not expected.

Take tidal SEO in peacetime contact customers. Usually received a customer came to the industry is the most popular word, and then asked the price of time to ask the effect. Just before writing this article, tidal SEO has just received a customer, he is selling office supplies, want to consult to optimize the "stationery" the word how much money.

Most bosses are thinking of doing a website, then throwing a promotion, and then the flattered waiting for orders. The result is to spend a lot of money, do a so-called very atmospheric full flash website, in the promotion also spent a lot of money, but basically no effect. This is why? The following tidal SEO talk about some personal views.

First of all, we look at the key words, "copper door" this keyword as an example. First see such a word, to the first feeling of tidal SEO is the enterprise in the network marketing has not been very good positioning and planning. Tidal SEO to the enterprise to do bidding promotion played a very figurative metaphor. In Baidu to do promotion, like in an alley we opened a company, then in the alley at the edge of the road erected a billboard, above the name of the company, advertising language, contact telephone, but also drew an arrow pointed to the alley, write "50 meters forward," and the alley mouth of the road on average every day through 10000 people.

How, this analogy is not with us in Baidu do promotion very similar. Of course, tidal SEO has not done analysis, just for example. Let's say we do the brass door, and the brass door is about 10000 people a day, can we say that this 10,000-time search represents 10,000 customers? As we said on the vertical billboard, there will be 10000 people passing the card every day, we can say that these 10,000 people are our customers? That's obviously not the case.

Let's analyze the word "copper door", which people will probably search for. Tidal SEO will probably have the following crowd: 1. Competitor, 2. Business staff, 3. Peer technician, 4 customer. From the above analysis can be seen, this keyword search crowd too wide. So, what keywords should we do?

In the August 15, 2011 CCTV program of the economy and law at the beginning, I do not know if you have, the reporter in doing the survey, the reporter searched two words, one is "the beauty of air-conditioning repair", one is "the United States after-sales service." Through this example, we can know that if the customer needs is the United States brand of air-conditioning repair services, then there may be in Baidu search "beauty of air-conditioning repair", or "beauty of after-sales service", and will not search like "beautiful", "air-conditioning" such a word.

So how do we look at what the customer might search for? In fact, Baidu itself has told us! We still take a Beijing copper door and window Company's "Copper Gate" as an example. We first to Baidu search "copper door." From the dropdown box can be seen: Copper door factory, copper door prices, Beijing copper door and other words. Then we pull to the bottom to see "Related search." Here appears: "Imitation copper door, copper door factory, Shanghai copper Door, Villa copper door, Beijing copper door, copper door factory Beijing Hui Lehau, copper door top ten brands, copper door samples, copper door quality, copper door price." In general, customers are most concerned about three things, 1. Company, 2. Product quality, 3. Product price. Therefore, from the Baidu Drop-down box and related search, and then combine their own situation, we can choose these words: Copper door factory, Beijing copper door, copper door quality, copper door prices. If it is the choice of these words, then, the price of bidding is likely to be correspondingly lower, and the promotion effect will be relatively improved. Because this kind of word crowd scope shrinks, the pertinence is higher.

Next we will talk about prices, before the price of competitive prices transparent, now Phoenix Nest system price is not transparent. What do we do? We can only compare this problem in many ways. For example, first to Baidu estimate, such as estimated out of 18, and then we go to Google's keyword tools, Google keyword tools can be used for free, we go there to estimate again, although Baidu and Google are different two different search engines, have different databases, But the results are still a certain reference value, can help us set the keyword bid. For example, Google estimated that it is 5 yuan, then we can probably bid 6 dollars, to see what position, if in the first place, then do not adjust, if not, then add 2 cents. Note that the price must not be made very high at once.

As to the question of the effect of promotion. Tidal SEO think, in fact, we do search engine keyword rankings, search engine marketing is one of the means. No one can guarantee that a certain word will achieve some kind of effect. Because we cannot know who will search the word and when it will be searched. This is more of the above mentioned, the importance of keyword analysis. Although the scope of the analysis after the reduction, but still not enough to ensure that the expected results can be achieved. It's like we ask someone to do a piece of advertising, and then we get CCTV to put it on, and then ask the advertising department, "What I'm going to do with your ad, I'm sure the staff is very hard to answer."

Finally, tidal SEO want to tell you boss, want to corporate web site can get better results, want to do a good job search engine promotion, must do a good job planning, including today said the keyword analysis. Do a good job of keyword analysis, either patiently for SEO, or money to bid, or can only give up the Internet. Of course, there are many ways to promote, if you can do the overall marketing, then the effect may be more obvious.

Of course, the above is only one aspect of the site after the launch of the promotion to do a lot of work. about other aspects like SEO content ah, user experience Ah, and so on, online has a lot of articles, we can find out to learn.

As for the program mentioned in the search "go where" site fraud, in addition to the method provided by the network police, tidal SEO also share some of their own tips, we search for "where to go", Baidu came out is a brand promotion, indicating that this is a brand site, Baidu gave a special weight, and, Like this brand site if there is no brand promotion, we can see the search results, the site's title on the left there is not a small ico tag. If there is this label then this site is generally true, is authoritative, if not, like the CCTV program mentioned in the site we should be careful. OK, about from the CCTV economic and law program exposure Baidu talk about keyword promotion problem, tidal SEO and everyone to share here. If you are interested in tidal seo, you can pay attention to the tidal SEO blog http://www.chaoxiseo.com. This article for the tidal SEO original, Welcome to reprint this article, but reprint please retain the source, thank you.