From Taobao Mall renamed Day Cat look Taobao customer marketing strategy

Source: Internet
Author: User
Tags domain domain name

Taobao Mall officially changed its name to the days of the cat, in the Internet set off a small waves. The origin of the name of the cat is Tmall homophonic, and Taobao Mall This change can also see Taobao Mall rush and Taobao clear relationship, higher quality route. In most people just pay attention to this incident at the same time, there are many Taobao guest has acted, using this hotspot to do Taobao customer marketing. Next we will take a few cases to look at Taobao mall renamed the event brought about by business opportunities.

 Case one: the day Cat mall springing up

Now in Baidu search "Day Cat", in addition to some news and Baidu's own products, basically the first few pages are all kinds of "Day Cat Mall" occupy. Through the analysis of these sites, the author found that these sites have several common characteristics: 1. The registration time is short, basically is in Taobao Mall renamed after the domain name registered, but also a part of the old domain to do a new site, through Baidu snapshots can also see the previous site. 2. The title has "Day Cat", "Day Cat Mall" and other keywords. 3. Taobao Guest site, but a variety of types, there is a CMS, there are APIs, there is a single page station.

Now because of the near, and no Taobao guest army by "Taobao Mall" to "Day Cat", and now users, media attention to the cat is not high. This is the best time to preempt a favorable position. According to the author long observation found that if your site in a keyword occupy a better ranking, even if there is someone else's site than your weight is high, it will not be in a short time from behind (of course, except the power disparity). Therefore, in a relatively small number of competitors and users, the market is relatively blank, "Early bird has the worm to eat" this proverb is quite practical. We have reason to believe that these first batch of Taobao customers will get a lot of benefits.

  Case two: The use of Baidu series of products to do the day cat promotion

Baidu products have always been a battleground. Because of the popularity of Baidu products and high weight, but also became the preferred Taobao customers to promote the site. The following is the author's own promotion as a case, introduced the author is how to use Baidu Bar to do promotion.

First of all, I entered the Baidu bar "days cats." In the days of the cat bar, I found this stick is actually early advice, is a quiet small stick, but just hit the Taobao mall renamed as the Day Cat. So I sent a Taobao guest ads link, the day brought more than 100 IP, link is to Taobao Mall home page Taobao guest link. Although this post has been reported to the peer to delete, but I think the experience is still worth sharing.

Have a friend feel: Stick hair link must be deleted Ah, even if not be the Niang delete also want to be the main deleted ah. Fact We all know that now Baidu Bar can be inserted into MP3. All we have to do is go to the Mall to buy MP3 music player, and then insert the music in the post. The music address is our Taobao guest link, only must at the end add? MP3. This can be added successfully. Post release after others click on the link can enter our Taobao guest link.

The writing of the post is also to be very attention, such as the author of the advertisement posted not only has not been deleted, but also is the main added essence. The reason is to seize the bar The Lord wants this stick to not be disturbed psychology. The author in the Post said: "I hope to play ad, onlookers to the next Taobao bar, but also let the main day cat bar a quiet!" The addition of advertising is also very important. The author is such a clever lead to advertising (that is, MP3 player): "In view of many friends may not know the cat's Web site, in this release of the Cat home page: In fact, the cat is the original Taobao Mall, lazy people on the point below this link bar." This subtly leads to our Taobao guest link.

This post everyone does not have to go to the onlookers, because has been Taobao guest peer report to the main deleted. This also can see now Taobao customer competition intensity. You send a link in front, there are colleagues to stir your bureau. So it is important to seize the opportunity.

 Case three: The use of certified micro-blog to do the promotion of the day cat

In Baidu search "Day Cat", home front position will show about "Day Cat" the latest micro-blog. These microblogging, is Sina or Tencent Weibo's authenticated users of the micro-blog. And the author after observation found that there are some micro-blog certification members have begun to use micro-bleomycin released on the "Day Cat" Taobao guest Weibo. Because Baidu has some keywords home will show the latest micro-blog, and now the user for the "cat" keyword attention is not very high, so if you are a certified member, the release of a cat on the micro blog can basically stay a few hours in Baidu home page, That is, the equivalent of your Taobao customer links can be directly displayed in the Baidu home page quite before the position. However, the conditions are also relatively high, you have to have a certified account can be. Of course, if you have a certified account, using micro-blog to do Taobao cat promotion is also a good way.

In fact, there are a lot of ways to promote the cat, all roads lead to Rome, now seize the opportunity to promote the home of the day Cat shopping mall is very profitable. The key is to seize the opportunity to see through the hot issues behind the opportunities. This article by the Day Cat Mall (http://www.89948.net/tmall/) webmaster feeds, welcome reprint, reprint please indicate the link, thank you!



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