From Google spoof Baidu incident to see both

Today, I finally saw Google spoof Baidu video, 2 years ago Baidu's "better understand Chinese" video to make Google face lost. Google today with the way the news broadcast fiercely counterattack, I do not know how Baidu's response.

Since Google entered China, the competition with Baidu has never stopped. With preconceived advantages, from the outset, Baidu is in the forefront position. Until today we look at market data from China, Baidu and Google's market share has reached 55% and 22% respectively. What does the market gap of 33% prove? Proof that Baidu understands Chinese more? Not too!

What is the difference between Baidu and Google? How long can Baidu's advantage last? In my opinion, if Baidu does not seek change, the advantage is at stake.

From the technology, Google is the world's recognized technology-oriented innovation enterprises. Baidu in the domestic technology leader, but the world, there is no advantage. Into the WEB2.0 era, to crawl the accuracy of web pages more and more demanding! Feedback from a user's search will change from a previous Web page to the most accurate answer message. This is undoubtedly another big challenge to search technology. In fact, Google's research and development capabilities and research and development speed are far more than Baidu, Google can comply with the market demand for rapid development of the corresponding products to see its huge product family!

In the world of Google for the market, China is a big market but not the only market. Baidu can only dominate in China, and occasionally go abroad, in Japan is also a Buthen! So 10,000 steps back to say that Google can lose the Chinese market, still survive. Baidu is not. Google can threaten Baidu's Chinese market, but as long as the other side of the ocean to see Google in the United States a ride dust! As the road of economic globalization goes deeper and the national quality improves, more Chinese people will go to the world to find a higher level of information sharing. Unfortunately, Baidu can only Baidu China, and Google can Google the world. When we use the search time is not to choose Baidu or Google's problem, but only choose google! (not to mention Google also has Web page translation function) if really to that point, it is a sad ah! Of course, this can not be Google China in China and Baidu competitive advantage. Just from this point of view, Baidu and Google have the most essential difference, that is the resource problem. If the future Baidu does not go abroad, will never be Google's opponents!

From both products, search is the main business, it is worth noting that some time ago a Beijing company for domestic search engine quality survey report shows that Google China's Chinese search quality better than Baidu. This is undoubtedly the irony that Baidu understands Chinese more. Google engineers put 70% of the time to improve the quality of the crawl page, always in order to improve the user experience silently. On the contrary, Baidu has been the so-called more understanding of the Chinese ethereal superiority, 2 years down the user experience has not significantly improved! What do you mean, speak Chinese better? My understanding is to give the user the most intimate answer! Can be away from the user's search expectations recently, and even infinite close! So who knows more about Chinese than who knows more about Chinese users. Search operators to improve the user experience of the core is to improve the quality of Web Capture! No matter how long the Baidu and Google product line pull, the product is much richer, search is their foothold in the foundation! Baidu in this area to rob excellent based on the years of user search behavior training, once users are accustomed to Baidu-style search, then the search quality difference is not significant conditions, very reluctant to choose a new platform! I think if Google China and Baidu rise in China at the same time, Google may not be lost to Baidu! Today Google in search quality repeatedly refinement, if Baidu does not keep up with the words of the day is not much. Don't forget Google's brand value, the Chinese people's perception of the brand has not been as limited as before, as long as Google is good enough to let people accept Google is not a difficult task!

Starting this year, Google has complied with a number of national regulations, shielding a fairly sensitive topic page! The ruling class is governed by ideology, and Google is obedient to the ruling class, so Google will be more understanding of netizens. China's national conditions are complex, starting from the user is the best way! Baidu Bar to save the cumbersome landing to achieve a low-cost group discussion. MP3 continues to play the edge of the ball but it is in line with China's national conditions. The success of these 2 services, all illustrate a truth, take Chinese characteristics in line with China's national conditions of the Internet development path is the only way out! Baidu's advantage should not be that it is a Chinese enterprise, but should be its Chinese culture. Similarly, if Google China can integrate into Chinese culture, it will also develop rapidly in China. In addition to search, GOOGLE China and Baidu are expanding their product line, Baidu's other products focus on a face, and strive to do everything to form a site's product chain. And Google's other products focus on personalization and vertical expansion of the field. Personalization is to meet the 2.0 requirements of netizens, advocate to make each netizen have their own personalized Google China. The application of vertical domain is also a big section of Google. I believe that in the near future Google China version of the vertical search service will face everyone! Personalization and differentiation is the potential requirement of netizens, to let Google China and Baidu these two giants add 2.0 elements is not difficult, difficult how to integrate these resources well! Google China and Baidu in this respect can not say who has the advantage, we are groping, who first pulled the top, who will win!

From both profit models, Google's AdWords is well received (long tail theory practitioners). Baidu's bid promotion has been a congenital malady. Some time ago still make so unpleasant!

Baidu won by the savings is today but gave tomorrow to others. Don't take Baidu more understand China as capital, do strong search, do a good user experience is the hard truth. Google China is strong, we should be happy to have such a good opponent to threaten our local enterprises. Today, who wins the negative is not clear, but one thing is certain, two High-tech companies will be the competition brought about by the common progress, no matter who stood to the end (of course, will not fail), users will enjoy the best search experience!