From "Baidu SEO Guide" to see the development trend of SEO industry

Madcon Congress has ended nearly 1 months, in this meeting has a large number of SEO experienced practitioners to participate in and share the SEO experience, the difference is that this Congress has the largest Chinese search engine Baidu internal staff participation, and on behalf of Baidu share Baidu SEO guide. "Baidu seo Guide" by Baidu Web search product Marketing Department Wang Yu share, Mo Ming chess Wonderful in the careful reading, but also slightly enlightened, so we share together.

In this SEO guide, Baidu official share of 5 cases of SEO cheating, which contains 4 cases of content cheating and 1 cases of link cheating, single example from the case, we can find the search engine on the evaluation of SEO cheating in the gradual shift from the link to cheat content cheating. We know that in the last few years the main cheating method is linked cheating, and the content of cheating is relatively small, and in the current situation, more and more methods of content cheating began to show in a variety of ways, and this kind of cheating method of detection is even more difficult than the link cheating method detection is much higher, So the search engine also has to pay great attention to the content of cheating in the great effort. We know that Google has launched panda this year to crack down on content cheating, and Baidu has also spent a lot of time on this piece.

"Baidu seo Guide" cheat examples 1

Let's look at the first cheating case, the first case is to get the search engine rankings by burying the keywords in a large number of articles that are not relevant, but in fact the content side is unable to provide the user with the necessary resources of cheating cases. This case is more common in previous years. Such cases often show that content does not satisfy user behavior, and that the search engine may find such cheating methods by approaching word alignment, Web type detection, and user clicks and bounce rates.

　　

"Baidu seo Guide" cheat examples 2

The second case is the use of Tag aggregation page aggregation content to achieve search engine rankings and thus attract traffic cheating crime. It also teaches us some techniques for tag aggregation. In fact, the tag page in various types of websites is very common, tag's aggregation ability is really good to facilitate the reader, but the actual principle of illustration is by splitting the keyword, and then according to the split keyword or match, matching accuracy naturally can not achieve very high quality. More importantly, through the forced word segmentation relationship constructs the content, many and the keyword does not have the precise correspondence relation, in this keyword optimization for the purpose of the tag page, does not find the user experience. This kind of cheating method Mo Ming Chess Good thought is more difficult completely through the program detection, by the procedure automatic discriminant correlation degree and then extracts the suspicion page then the artificial discrimination may be an effective processing method, simultaneously also may carry on the certain quantity monitoring through the user clicks the behavior.

　　

"Baidu seo Guide" cheat examples 3

The third case is to attract relevant traffic by piling up keywords. Unlike the first case, the content of the case is really more relevant to the title and keyword, but it still doesn't provide the user with the content it needs. This is mainly reflected in the content of the same thing to provide the direction of the user needs and the essential difference. Such cheating cases also seem to be difficult to identify by machine, to determine the click and bounce rate, to detect page types and to manually intervene is a more scientific approach.

　　

"Baidu seo Guide" cheat examples 4

The fourth case is a title and the content of the topic is completely unrelated case, the case mainly through the key words drainage, and then to the user forced to show the content of the site. In fact, in this case, the quality of the content is still relatively high, but the drainage method is not correct, and such flow, the conversion rate is undoubtedly very low. The detection of such cases should be more easily compared to several methods of cheating.

　　

"Baidu seo Guide" cheat examples 5

The fifth case is the Baidu official display of the only link cheating case, also is the recent 2 years very popular black chain cheating cases. By manipulating links and anchor text points to promote keyword ranking is a common Black hat Seo method, I believe many webmaster friends also used. And in this Baidu official clearly indicated that hangs black chain is Baidu to fight cheating behavior. Such a beggar-thy-neighbour Seo method is really not worth advocating. Mo Ming Chess Clever think Baidu may pass link loss rate as the main detection method to effectively detect this cheating method.

In the above five cases, we see many large sites in the use of a variety of methods to cheat content, which in fact with the search engine discriminant mechanism also has some relationship. We know that the weight of Baidu for large sites is far greater than the small and medium-sized sites, which directly lead to large sites and even only through a title to write can get a lot of traffic. And such a mechanism led to the temptation also does make many large sites choose to take the risk, through irregular methods to grab a lot of traffic. At the same time, the real quality of the site through the content to determine the quality of the website than through links to identify more scientific, so we also see links in search engine optimization in the role of a lot of weakened than before, Mo Ming chess Good also believe that this trend may be more and more intense. Baidu official Given the case, only one case is linked to cheating cases, may be secretly prompted this point.

In fact, as in the case of the first 4 cases, are not very good to meet user needs. SEO and Ueo is inseparable from the relationship between the things, and walked the user to bring the benefits of the site is not as important as imagined. To bring the core value of the user, in fact, is to achieve the core value of the site itself, in the UEO as the core of the SEO optimization process, the flow is a cloud, the conversion rate as an indicator to carry out more scientific SEO, it seems that we will become the SEO era need to think hard things. Can not meet the needs of users SEO method is always difficult to long, because this is not only with the user as the enemy, but also with the search engine as the enemy, in order to meet the needs of users, the use of regular means to maximize the flow of the site, is the long Green Road of SEO. Perhaps many SEO is not willing to listen, but is the truth!

Article: shenzhen seo mo ming Chess Clever original load: http://www.seo-mmqm.com