From the actual combat to the "content for Wang outside the chain for the Emperor" The concept of the Subversion analysis of SEO

Remember a year ago to participate in a well-known domestic SEO training institutions online training, at that time, the company was working with a platform for the main agent, mixed with customers do website design, do website promotion optimization, but most are outsourced to a more well-known local SEO company. And since he has been doing the Internet work since graduation, specific products seem to have little relationship with customer benefits, the vast majority of cases, sales department to sell customers is a "network concept", because over time, as the technical staff of their own, the feeling of the internet began to become more and more erratic, always feel that this thing is virtual, cannot be linked to the economic benefits of the entity. Speak more popular point, feel the network this thing is a lie, with the actual pay did not do equivalence, oneself also once produced the idea of a career change.

Under the influence of this concept, then also did not really invest in the study and practice of SEO, learn some fur, and then practice point fur, intermittent to do some optimization orders, but also intermittent attention to the situation of SEO trends.

By the end of last year, some customers and friends of the land continued to call me, to increase the network marketing to promote this piece of input, said to produce benefits, received a single, these customers are very happy, and I heard these news, only to wake up, the original thing is not a lie, is really can be associated with money, Very excited, the motivation is more sufficient.

Above written so much, seems to have nothing to do with the topic, in fact, I was with the experience of their own, and those who stepped into the SEO field soon to share a fact:

SEO is not a simple ranking, SEO is not to fool customers and the formation of an industry. SEO is the door is indeed able to bring benefits to customers of the course. Therefore, we give customers to do SEO planning, to revolve around a main line of thought, is to allow customers through this investment, to be rewarded.

Clear this concept, we return to the theme of the "Content for the king, outside the chain for the emperor" this model, at first glance seems to be kingly, in fact, now the SEO and Baidu ranking algorithm has become increasingly mature.

First of all, the chain for the emperor, with some senior seoer to discuss this issue, they share their understanding of this "emperor", summed up can so understand, (Baidu) external chain also has a hierarchy, on the quality of the chain, the effect is immediate, the weight may be passed in a short time, For example, Sina to give you a link, but this really can let Baidu immediately deal with the external chain resources, we small webmaster difficult to get. And for the general outside the chain, Baidu even crawl, will first put their own index inside, but will not immediately give you the weight of the site, Baidu will analyze whether there is a real IP through these outside the chain into your site, after entering, and so on, the same, such as, are Baidu weighing the quality of the chain, so from this point of view, The chain is no longer "emperor".

Say again the content is king, the world article a big copy, Baidu likes original thing, this point, everybody knows, but original thing also cent value, completely say, Baidu likes is the original content of value. A really valuable article, you need to have better writing, combined with your clear ideas, spend a long time. However, as an ordinary webmaster we can really do, can insist? Most of the cases, we like to collect, at most, to change the title, and then false original, but Baidu is not a fool, the development of the present, he can very clearly distinguish the value of your article. Therefore, from the feasibility of speaking, the content of the king, in most of the actual situation is just an empty word.

To sum up, seo my bold assumption, this industry has thoroughly ushered in the "User experience for King" era, only really grasp the user needs, from the site layout, code, interface, functional procedures, and other aspects of the details, and no longer rely solely on the outside chain, relying solely on the soft text of the cover of the auxiliary days. SEO Planning for users, we put down the things to do, first to analyze, his potential customers to this site, what will bring them? As long as the user needs, we boldly to assume, and for customers to do a variety of assumptions after the network marketing plan. Only such site, is really in line with the user experience of the site, and only such a site, in order to mutation in the network of the world to do bit accumulation.

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