From the customer's point of view to talk about Baidu recommendation engine

Today happened to visit the forum, habitual in the hair outside the chain, I hair outside the chain may not be like everyone that manual mass, because now do not need, just want to properly raise a site, so the article I am not artificial, handmade release. See an article, is said that Baidu from the end of 2011 has begun to draw their own technical backbone, Baidu recommended engine system research and development, that is, to create a more satisfying user search requirements of the site.

Baidu recommended engine is the initiative to identify the user's current or potential needs, the initiative to push information, applications and services to users of the Internet technology. Cross-domain recommendation is based on the recommendation engine, emphasizing the use of common recommendation technology, information, applications and services for Cross-platform recommendations. )

"Fast, accurate, refined" is the user's satisfaction with the search results of the most comprehensive judgment

Although the search engine is intelligent, it can only organize data on the clicks caused by triggering. The following is my search in Baidu "Apple" two words after the results, you can see the contents of the screenshot, search engine appeared in the so-called rankings, is based on user-triggered search to show, but also rely on the amount of browsing, as well as the depth of browsing to rank.

　　

Search Apple, because the famous mobile phone brand Apple, Chinese name is called Apple. So the rankings are good, even the first page of the content, are ranked high search rankings to the first. Baidu Video Search: Fan Bingbing movie Apple row in the first, but also because of the relevant search volume, the reason for high clicks.

and the homepage overall ranking, only has the encyclopedia the Apple explanation, the other most is optimizes the electronic product to come up the Apple handset. However, the results of this search will indeed lose some of the user groups, such as really just want to eat apple, or order Apple users, they need not the digital product of the Apple brand, but the need for food-Apple. Although this number will be less, but this is indeed a part of the search engine groups. The first search is not accurate, will trigger a second search, looking for other relevant keywords to eat apples, and the second search, for users, is an inconvenience, because the first search is not accurate, and can not solve the problem quickly, inaccurate search answers, will make customers feel inconvenient and efficient.

If Baidu uses custom service. such as through identification, according to my search habits, as well as a large number of intrinsic search data statistics, find the most suitable for my custom search location to show, more in line with my personal search habits so far show, no doubt can also make Baidu respected "one person one home" model can be better achieved.

And with the vertical portal better cooperation, will no doubt let Baidu and large electric business website to get "win" effect, and this problem, will allow a lot of optimization of the same type of site webmaster, need to do the content of the site more sophisticated, more in-depth, more in line with the user's search needs.

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