From the ranking processing details to share webmaster how to grasp SEO

Search engines need a complex process to crawl pages, as are the rankings. After crawling and crawl, indexing, archiving, calculation page relevance, but also need the last few links to finally complete a page ranking, today and you share these few people may not know the details, hope common progress.

The first is the ranking of filtering and adjustment, when the search engine has a matching subset, in fact, the overall ranking has been basically determined. But not quite sure, also need some simple filtering algorithm, the ranking of minor adjustments, the most important filter is punishment, some webmaster regardless of what kind of cheating, once the search engine detected words will be punished, although according to the relevance of the page should have a good ranking, But it is possible to give a comparison of the ranking, the most important is the 11-bit rankings and Google's negative six, minus 30 algorithm. So the webmaster do not cheat when doing the station, if you want to do a good long-term station, then please stick to their own road, do not try to challenge the ability of the search engine. In the past many sites are using the method of station group to optimize the site, but later many rankings have disappeared without a trace.

The second is the dynamic generation of page summary: individual time we found that their own site is not the description of the development of their own information, but search engines from their own web page dynamic crawl, we do not surprise, this is normal. This is a frequent occurrence, especially for Google. Many webmaster at the beginning of the time do not understand this phenomenon, think it is their own site settings or optimization of the problem, see the display is not synchronized, will be everywhere post inquiries or modify the description, in fact, can not be. This is a good performance, indicating that the search engine wants to show your site in more ways.

In addition, the use of search caching: The number of users is huge, the number of words to search is also amazing, but many users may search the word difference will not be too big, and some even identical. According to statistics, basically 20% of the words are the hottest search term, accounted for 80% of the total search, especially for news events or hot news, the repetition rate of search terms accounted for more, so the search engine will not be retrieved from the database every time, this will reduce efficiency is also a great waste, So the search engine will put the most common search terms into the cache, when users search the direct call. This is not too much for us to build or optimize the site, to share just let everyone play an understanding of the role.

The last user's behavior will be recorded: This is one of the key points of this article and I feel it is a direction in the future. With the development of the Internet, the search engine will become more and more intelligent, to actively judge the user's search intentions, so as to provide users with a more accurate search results. Different users search the same keyword, want to find the results may be different, so the search engine will record the behavior of users, including the user's IP address, search keywords and time, but also record the user clicks on those pages, which will record the formation of log. The data in these log files is instructive for search engine to judge user's search results and adjust algorithm. As a webmaster, give us the hint is to learn to analyze their own IIS log and webmaster statistics data, we should learn from the search engine, through these statistics for the future of the site optimization to provide guidance, can be adjusted according to real-time data.

The top points are my recent from the Internet to learn some of the details, and then the results of their own experience to do summary sharing, may be the search engine level of things on our no direct relationship, how to adjust, how to return to rank more is the search engine things, But I always think that want to learn SEO must first understand some of its basic principles, including preprocessing, indexing, crawling and inclusion, these aspects may be more complex in practice, also do not need us to study the technical difficulties in depth, only need to be roughly grasp on the line.

Well, this article will be here, and then from the link principle and everyone to make a summary and share, we have a good idea also welcome and I exchange, this article from: Beijing seo, url: http://www.seostudy.org/, also welcome reprint, reproduced please retain the copyright, thank you!