From the user, SEO two angles "benchmark" URL construction optimization Details

Many times we put too much optimization attention on the content as well as outside the chain, in fact, the site construction process for the URL address optimization is also very important, because whether from the SEO perspective, or from the user experience point of view, URL optimization is critical, A standardized URL will make our optimization process smoother, so what should we pay attention to in the actual operation of the URL optimization details?

consider URL building requirements from the user side:

From this angle the first to say is the URL length problem, this is a most direct problem, its ultimate beneficiary group is the user, in another perspective is a short URL address is more conducive to user experience, although the search engine can identify less than 1000 letters of the URL, But it is undeniable that too long URL address is not conducive to the spread, and according to the relevant data shows that the short URL click rate is a long URL Click 3.5 times times, the spread is 6 times times.

Website structure has always been the focus of our optimization, because at this point, the site optimization will achieve a multiplier effect, then from the user optimization point of view, how we should be reasonable layout of the site structure. First, the directory level of the site should be as small as possible, based on three clicks to reach the internal page principle, we should ensure that a sufficient user experience, and for the convenience of everyone to identify, we'd better in the directory description, like the "Entrepreneurial story" in the same column, I use the URL The chuangyegushi/display is a good upgrade for the user experience.

　　

I said above, webmaster friends to the table of Contents page for a certain description, in addition, we will be as far as possible to embed their website keywords into the URL, like everyone in the search box Baidu search "SEO" training, the emergence of many sites on the SEO word, this aspect of the optimization is not only beneficial to users, and can please the spider, clear the theme of our website.

　　

　　From the angle of SEO to think about the construction direction of the URL:

URL static problem has always been a concern of everyone, although we will sometimes be forced to choose some dynamic URL, but only to have the opportunity I still suggest you choose static URL, although the dynamic URL for the impact of the search engine is not very large, However, the static URL can effectively shorten the length of the address, but also allows the site to effectively avoid the risk of falling into the search engine black hole. However, when it comes to URL statics, we have to talk about the parameters, because we all know that in order to speed up the speed of Web site access we must strictly control the number of parameters, under the basic circumstances under control within 3.

During the actual operation, because of some needs, we will certainly be a certain version of the site, and we do not want to site revision too tense, as long as a certain preparation, site changes to the impact of the site can still be minimized, as we want to use 301 jump like, tell spiders our site has been changed, Attract spiders to the new URL, let it index the new site update content, avoid the time when we modify the site URL to cause the site weight drop.

Many times we find that a product will correspond to multiple URL addresses, just like www.xxx.com/product-1.html = and www.xxx.com/category-1/ The product that product-1.htm presents to the user is the same, I have also written an article, said is repeated URL address problem will affect the weight of the site, so everyone in the construction of the site must be reasonable to optimize the URL, to avoid the weight of multiple allocations, so the webmaster are not to the session ID, statistical code, and so on can easily cause duplication of unnecessary content into the URL, can also use robots.txt prohibit search engine spiders do not show to the user of the abnormal form of URL, of course, for some of the normal page with 301 jump to the normal page is also possible, in short, to make a URL corresponding to a related page.

We all know that the top-level domain to optimize the site has a positive role, so many webmaster in the process of building the site to try to the WWW domain name jump to do not take the WWW, such as a lot of examples, Lou blog is so, using 301 to jump to the URL without the WWW address, Of course, this is our optimization process to make a suggestion, in the site optimization process in order to better retain the weight of the page, to avoid the weight because of these pages and lead to dispersion, then we can completely unify the URL structure entrance problem, to avoid similar problems arise.

Finally, some questions about the writing of URLs:

The first thing I want to tell you about writing is the use of some special symbols, because in the normal browsing process I will find that many webmaster will be in their own URL to add such as ";", "," characters, may be to make the site URL unique, but such a URL in the process of transmission is not open to users, Only through the ordinary browser open, so virtually weaken our website to promote the advantages.

There is also a point is that everyone should strive to write their own URL address complete, like my web site, I suggest that you add "/", because the URL can be written to focus on the weight of the site itself, but also the key is to do outside the chain and the article within the chain, write with "/" The URL of the symbol can make the website level more clear, is advantageous to the spider's crawling.

Finally want to say is the best URL in the use of uppercase and lowercase characters, preferably all lower case, because from the spider point of view, sometimes a case-sensitive URL address will be treated as a different page, so that the weight of the site does not need to separate.

The above zero-Zero said some of the optimization of the URL details, there is no profound insight, just said that we often encounter problems, and finally want to say that the site optimization focus can be in the content and outside the chain, but can not only optimize these two points, after all, some such as the details of the URL problem also need attention. This article originates from China Sourcing network http://www.v161.com,A5. Reprint please retain the above information, thank you.