From the website structure of the Tao Shoes network layout seo Way (ii)

Wrote an article "from the site structure to look at the Shoe network Layout seo Way (1)", is should write a second article, then we continue to pay attention to the Web site structure and the relationship between SEO, Amoy shoes nets Let us learn the details of the SEO and settings are still very let us learn, the following is the afternoon of thinking.

4) Amoy Shoes Net "anchor text" characteristic

Now in the footwear e-commerce market, there are Amoy shoe nets, pat shoes nets, Lok Amoy, good music to buy, and so on E-commerce platform, visible competition, then this point, Amoy shoes nets also in order to compete with their competitors and even the ranking of the brand's keywords, with each other's brand words link back to their home page, As shown in the picture is the author found in the home page of the friendship link characteristics

But in addition to this piece, through this link "le Tao" link back to their own site, Amoy Shoe Network in the links there are other actions, such as figure

If I'm not mistaken, good buy is also one of the main competitors of Amoy shoe net, even in the link to do "Good happy to buy" keyword ranking, but we all search "good music buy", in the first five pages are all good to buy their own page rankings, do this keyword meaning? The following author on a screenshot of the Amoy Shoe network, respectively, in the "Le Tao" and "Good to buy" 100 ranking, such as figure

See these two brand sites to do a friendship link ranking and so on, still in the 100 name can not find their own.

5) Amoy Shoes Web page title set

In many websites, about the parameter page title setting is always the same, some Web site parameters set too much, may let the spider into a dead cycle, then here, we will look at the net of the class Head Web page title set method, first we see in the title of no parameters, as shown in the following figure

In this picture, each of the three-class parameters of the Amoy shoe network is shown, while other parameters, such as "Classification", "brand", "gender", are shown directly in front of the title (not in parentheses), as shown

It shows all the parameters, in the words, a total of three large parameters in the title obvious position, and () brackets in the distinction is to indicate "color", "price", "size", the following figure is a complete title,

From this title can be seen, Amoy shoe net in the category set up 6 parameters, and in some sites, the category set may be more than 10, such as Dangdang's class set

I believe that between such a powerful category detail table, spiders are bound to be dizzy, will also get a lot of content similar to the page, because the more detailed products, may cause the breakdown of the category of products, when a large number of categories do not have products, is a large number of repeated pages, this point must pay attention to, The category of the set can not be too thin, for spiders crawling, please grasp the category.

6 The information platform of Amoy Shoes Network (News)

Many times, when we are immersed in the layout of the mall, we often ignore the importance of an information platform, but the Tao shoe net has such a hand to  platform, in this information platform, always maintain the daily update, and through the accurate flow of information import, also can be very good for users to understand how to treat a pair of shoes , how to choose a pair of shoes, how to see the latest released shoes, how to find their own satisfaction with shoes, may you say, I will choose to open a channel in the Mall for content CMS construction, but the footwear products are so large, if only built in the mall directory, how to meet the growing content system, and, In the future, it is possible that the content system will be separated from another strong market.

So, at the beginning of the stage, the construction of the content is in sight, separate information with the two-level domain name of the independent channel, if it is a forward-looking words, is a very good way to prepare for a rainy day, in fact, in many industries, some people do the community, someone to do the CMS, some people do blog, these are to let users leave the footsteps of the way, But how to play good, or look at the information of Amoy Shoe network construction (PS: Iron Net users to develop electricity quotient is very strong)

This is the three point we need to see the pattern of the SEO layout of the shoe net, also hope that you can appreciate a better site, let the practice of their knowledge, please other next site, Jingdong overall SEO planning simple analysis, if you want to analyze which site, you can directly in the following comments Oh, graduate design webmaster, http://www.jpbysj.com/, in fact, every site needs their own good grasp, analysis is kingly.