From Zhengzhou SEO ranking discussion website standardization

Zhengzhou SEO rankings have been very fierce competition, at least Ybsong blog has never been to the home page, which just shows the gap with webmaster help, because he suddenly accounted for the first 2 positions! See how this site is using a directory of 2 pages occupy the position of Baidu 23rd! Ybsong is Zhengzhou Baidu optimization technology advocates and practitioners, long-term attention to ranking dynamic and marketing, to find Zhengzhou seo, please contact qq:1524608819.

　　

First choice: Ybsong is only a theoretical discussion, not real, but also to ask everyone to correct. At the same time, whether the webmaster Help or July, stone or Aquan webmaster, the level is much higher than mine, if there is disrespect in the text, but also please Haihan! We see this ranking, will certainly be 2 URLs are the same, have doubts. Upon opening, the pages for 2 sites are exactly the same (must be the same according to the parsing principle). But 2 of the snapshot cache is not the same, the former date is obviously at the beginning of November, and the latter is a real snapshot is always updated.

　　One, what is the difference between the Web site?

The nature of the problem is the URL, the Uniform Resource Locator (URL, abbreviation for English uniform/universal Resource Locator), also known as the Web address, is the address of the standard resource on the Internet. It was originally used by Tim Berners-Li Faming as the address of the World Wide Web. Now it has been developed by the World Wide Web Consortium as the Internet standard RFC1738. (from Baidu Encyclopedia)

URL standardization, English: URL canonicalization from Matt Cutts blog article: seo advice:url canonicalization Chinese translation: SEO Suggestions: URL Standardization "URL standardization" is a verb noun. (Originating from Seowhy)

ENPA is more likely to attribute the problem to URL uniqueness. In other words, each URL (the URL) should correspond to a page, each face should be unique to a URL (site). Of course, this is the ideal situation, the use of frames, flash and other programs URLs are difficult to meet this requirement, but at the same time they do not conform to the SEO framework. Obviously, the difference between the 2 URLs is "/" and what is the difference?

　Ii. common forms of Web sites

1. Static website.

Static web site will generally correspond to one HTML, HTM and other files, then the URL is the domain name + path + filename, such as "http://www.***/posuiji/impthamcru.html", is the domain name www.***. CN path/posuiji/, and file impthamcru.html. Static Web sites only involve a directory problem, in general, each directory will have a default file, generally dafault.html or index.asp, so that when the directory opens, it will also correspond to a unique page.

2. Dynamic website.

Dynamic Web sites on a static basis, there will be some data from the database or other places to read, and even some of the Web site reflects the data. URL is generally the domain name + path + dynamic page and parameters.

3. Pseudo static

Pseudo-static requires space and code support, can be the dynamic address disguised as static, Jiancheng pseudo static. The static address of the disguise will be as far as the static address.

　Third, the search engine is how to judge the Web site?

1. "Domain name" and "Domain name/" The difference!

When we are in the link, often encounter is to do similar "www.baidu.com" or do "www.baidu.com/" problem, where is their difference? Generally speaking, domain name is a, is inaccessible, just a name, and a/is the domain name a point to the root directory, In the case of a default file, this is a unique URL. Under normal circumstances, the search engine shows the address is with "/", the browser will automatically fill up "/", or even a lot of message programs and CMS, will be "/" to fill. But there are no "/", is kind of alternative bar.

2. "Domain name/" and "Domain name/index.html" Difference!

Generally, the former points to the latter unless the default page is more than one. As the root directory of a Web site has "/dafault.asp" and "/index.html", then "domain name/" is not unique. This should be avoided as much as possible, and because of the different settings for IIS (and possibly Apache), the default page order is also different, so there will be different search engine crawl home page. SEO should try to avoid this situation.

General SEO think: "Domain name/" is the directory, the weight is higher than the "domain/index.html", because the latter is a page. Generally speaking, the home page weight is the highest, followed by the various directories.

3. What causes duplicate pages to be included!

Search engine to determine whether a page exists, not really to verify the existence of the page, but by the spider to the space (server) to put forward an address request, if there is a return page, then this page is there. In fact, 2 different address requests are the same page, the search engine will also be considered a different page.

Iv. Analysis

Through the above, we will find that "domain/news" and "Domain name/news/" is the same page requested, but why they are included in the same, but the snapshot is different? may be the author first adopted the "Domain name/news" scheme, but the search engine will automatically compensate for "domain/news/." In this way, equal to the automatic jump once, is tantamount to wasting a weight transfer. Weight every time you pass, you will lose part of it. Later, the author may also find this problem, and the use of "Domain/news/" scheme. But open the author's website, still found that the department link is not with/, including the first page of the link and the location of the page "Zhengzhou seo", as well as some friends chain is not brought. These do not take "/" the chain will bring the search engine to "domain name/news" Access, and then jump to the "domain/news/", a certain amount of weight wasted.

　　V. Summary

The weight of the site is very high, the author is also very strong, simply using a directory to create 2 rankings, and the position by the front. But it is also a common mistake that we often make mistakes. I hope everyone in the optimization, the early planning of a good site structure, to avoid unnecessary waste of resources.

Article author: Ybsong contributed to A5. This article address: http://seo.zzxqw.com/?p=707