Fu Liang: A Preliminary Study on blog revenue sources

Abstract: There are several existing revenue models for blog individuals (including enterprise and organization blog users), blog service providers, Blog portals, and blog news centers.
Here, blogs can be divided into Blog individuals (including blog users such as enterprises and organizations), blog service providers, Blog portals, and blog news centers.
Blog users can obtain the following benefits: 1. News and reports are used as personal news centers; 2. Posting opinions to improve personal influence; 3. Selling opinions to the media, copyright charges; 4. Knowledge accumulation and communication, expanding the circle of friends; 5. Emotional venting; 6. Diaries; 7. Advertising and sponsorship; 8. Others. Among them, 1 is popular internationally, but it is difficult to implement it due to news management policies in China. And 3 because the domestic network copyright issues have not been paid enough attention, it is not easy to do.
Advertising and sponsorship are not yet successful
Blog service providers, such as BLOGBUS, provide services such as technology, space, and domain name. Its revenue model is generally to attract registration through free blogs, and to earn revenue through value-added services, such as high-quality space, proxy domain name applications, company or personal independent BLOG website construction. This is like the personal website portal mode, but the technology mainly uses BLOG, and the technology is more mature.
A blog portal, such as a BLOG of DONEWS (www.donews.net), refers to a portal website, which is actually a collection of blogs and basically has no manpower to process the content. Blog posts are automatically classified and saved, but there are only a collection of articles such as the home page, column subpages, and search pages. These pages can publish advertisements. In addition, personal pages and article pages can also publish some advertisements in the narrow ad mode. That is to say, advertising and sponsorship are the main sources, and their management is technical support, so the management cost is very low.
The blog news center, such as the blog China model, is more like a comprehensive portal website on the homepage of a blog China. It not only has a very detailed news classification, but also has image news, special news, and personal blog recommendations. A large number of secondary editing services are required. High operating costs. Of course, blog China also needs this model to attract more attention, attract advertisers and venture capital. Its most important core competitiveness lies in the ability to continuously contribute to a group of high-quality blogs with the core (both traditional media and online media ), in addition, a high-quality editing team is required to control the style of the website and the quality of articles, and to create topics and images. At present, its revenue sources are mainly advertising and sponsorship. The biggest challenge lies in the value of news publishers (without earning the expected income) and the News Review Mechanism (whether the government's restrictions can be avoided ).
Whether a blog can earn money depends on its income sources, income numbers, and costs. It is easier to control costs. The key is how to obtain income. The sources of income are roughly the same.
1. Package Blog portals to attract blog registration, attract capital attention, and then sell for a good price. I will not study this. Cause 1: I don't like hyping, nor do I like hyping. Cause 2: Even if you buy a good price, the bubble will soon burst if the concept cannot be changed to true operational capabilities. There are too many such cases.
II. Earning money through value-added content.
3. Earning money through advertising and sponsorship.
4. Earn money through basic services such as technology, domain names, and space.
5. Earn money through company knowledge management.