Fu Liang: A preliminary study on the source of blog revenue

Blog

Absrtact: Blog personal (including enterprises, organizations and other blog users), blog service providers, blog portals, blog News Center, several types of existing income model profile.

Here, the blog is generally divided into individuals (including enterprises, organizations and other blog users), blog service providers, blog portals, blog News Center categories.

Blog individual through the blog, you can get the main benefits, 1, news reports, as a personal news center, 2, the issue of views to enhance personal influence, 3, to sell ideas to the media, copyright charges, 4, knowledge accumulation and exchange, expand Friends Circle, 5, emotional vent; 6, Diary; 7, advertising and sponsorship; 8, others. 1 of them are more popular in the world, but because of the news management policy, it is difficult to do. and 3 because the domestic network copyright problem has not received enough attention, also is not very easy to do.

Advertising and sponsorship are not yet successful.

Blog service providers, such as Blogbus, provide technology, space, domain name and other services. Its revenue model, roughly to attract registration through the free blog, through value-added services, such as high-quality space, proxy domain name applications, companies or individuals to build independent blog sites to earn revenue. This is very much like the personal web portal model, but the technology mainly using blog, technology more mature.

Blog portal, such as Donews blog (www.donews.net), said it is a portal site, is actually a blog collection, basically did not put the human to the content processing. Blog posts are automatically classified to save the article, but more than the home page, columns and search pages, such as the collection of articles, these pages can be published ads. In addition, personal pages, article pages, you can also publish some ads through narrow-mode. In other words, advertising and sponsorship is the main source, and its management because of technical support, so the management cost is very low.

Blog News Center, such as the Chinese Model blog, blog China's home page is more like a comprehensive portal, not only the news classification is very thin, but also has picture news, special news, personal blog recommendations. Requires a large number of two editing services. Operating costs are high. Of course, blog China also needs to adopt this model, attract more eyeballs, and then attract advertisers, attract venture capital. Its most important core competitiveness, in addition to whether there is a number of core High-quality blog continued dedication (whether traditional media, or network media, are providing royalties), but also the need for High-quality editorial team to control the style of the site and the quality of the article, and production of topics, pictures and so on. Its sources of income are now mainly advertising and sponsorship. The biggest challenge will come from the value of news publishers (who do not get the revenue they should have) and the news-vetting mechanism (whether they can avoid government restrictions).

Whether the blog can earn money, look at its source of income, income and cost, control costs relatively easy, the key to see how to obtain income. There are now roughly a few ways to get a source of income.

First, through the packaging blog portal, attract blog registration, attract capital attention, and then sell a good price. I'm not going to study it. Reason one, I do not like hype, also not like some people are good at hype. Reason two, even if you buy a good price now, if the concept turns into a real operational capability, the bubble will soon burst. There are too many cases like that.

Second, to earn money through content appreciation.

Third, through advertising, sponsorship money.

Four, through the technology, domain name, space and other basic services to earn money.

Make money through company knowledge Management.