Author: safko, L .) translator: Kingdom Xiao Jing Wang Zhenglin Publishing House: Electronic Industry Publishing House ISBN: 9787121203701 Release Date: June 2013 publication date: 16 open pages: 252 versions: 1-1 category: more about computers> full marketing: gathering three major media marketing positive energy> introduction to computer books with the advent of social media, successful marketing experts have been one step ahead, integrate traditional media with social media such as Weibo, social websites, blogs, and videos to maximize the marketing effect. Full Marketing: gathering the three major media marketing positive energy introduces how to develop integrated marketing strategies, integrate and reverse integrate the two types of media, how to analyze marketing costs, and the steps of integrated marketing, full Marketing: gathering the positive energy of three major media marketing, and also creatively put forward the concept of "savaco wheel disk. At the same time, it also focuses on the "Three social media giants", namely blogs, Weibo and social media websites. I believe that "full marketing: gathering the positive energy of three major media marketing" will allow readers to gain first-mover advantage in marketing using new media! Contents: full marketing: gathering three major media marketing positive energy part 1 full media marketing Chapter 2 marketing, it's all about strategy 2 starts with strategy 2 dialogue strategy 36 step dialogue strategy 55 W strategy 77 why Strategy 8 Chapter 2nd marketing evolution, from social media 14 chapter 14 traditional media 21 Chapter 21 social media marketing integration 30 integration era 32 reverse integration 35 multiple reverse integration 36 custom your "Wheel "37 Forum 37 Chapter 5th social media 39 social media overview Chapter 42 digital marketing Interconnection: in my case: Second Life 62. case study: The story of amazing BV chapter 65 tradition and figures: This is called integration 70 integration all 70 problem 71 let everything manageable 73 case analysis: thrive chequing check business 74 chapter 8th getting costs for new customers 78 app coca80 analysis your marketing 81 answer here 85 add new media 87 case analysis: realtor.com launches iPad app88 chapter 9th social media's three giants 94 three giants blog 95 friendship links and Google juice 96 three giants microblog 101 follow 101 followers 102 111 three giants social network 105facebook105myspace108 yin and yang integration case analysis: facebook Places service of Palm Tree Hotel Chapter 111 integrated media marketing: how to pick out the best 10th with the best tool 114 add tool category 115youtube117flickr118seo118 start integration 114 Case Analysis: LinkedIn integration Chapter 119 5w strategy, perfect balance policy 123: method, tool, and target 123 Planning 5 W strategy 123 strategy 124 target 126 tools 127 method 128 play-and-play marketing wheel 128 create "lever" example 130 priority sorting 131 case analysis: new Zealand Football World Cup Marketing Chapter 1 fragtal integration, reach peak 138 fragment 138 application fragment 139 integration on fragment 140 further research 141 brand 142 friend 143 mini website 143 trust 143 customer service fragment wheel 144 integrate two fragment wheel 146 differential shape 148 follow reverse integration 149 integrate contacts with customers 150 case analysis: fashion Week marketing of apparel company 150 chapter 13th multidimensional full marketing 153 first-level wheel 154 traditional-digital wheel 154 fragment wheel 154 differential wheel 156 integrated differential wheel 156 methods, tools, targets and strategy 156 multi-dimensional marketing 156 dual-dimensional multi-disc integration 157 3D marketing 158 easy to forget Marketing Planning 160 the process of integrating the SA-type marketing wheel: 12 steps 161 case analysis: XI Zi (Sheetz) Convenience store restaurant 162 Part 1 key concepts Chapter 2 all marketing key 5 steps 2nd step 14th: analysis of existing media 169 internal or external marketing 171 customer segmentation 171 contact frequency 174 step 2nd: fit the three giants 176 step 3rd: Start integration 176 step 4th: find resources 176 step 5th: implementation and measurement 179 case analysis: sentiment analysis for marketing chapter 182 conversion also relies on strategy step 15th: advanced goals step 186: intermediate goals step 1st: low-level goals: Step 1: how to achieve goals: Step 2: determine the best tool 189 case analysis: "continuously improved marketing Queen" chapter 2 4th crazy Promotional Marketing 191 case analysis: marketing my new book during the Summit 204 chapter 17th sales funnel in full marketing 208 cognition 209 search 211 research 212 purchase 213 purchase cycle 214 profit ad word 214 car insurance sales funnel 215 case analysis: genexus217 Chapter 1 prepare diversified content 18th case study: "Call my name" app marketing 220 conclusion 225 Book Information Source: Interactive publishing network
