Future prospective of PAAs platform--api interface channel contention

To comply with the Internet, the era of open-door API interface, the output of certain directional capabilities of the commercial PAAs platform is rapidly seizing the cloud computing market, API as a "product" trend is emerging, if you want to match the mature standard software PRODUCT operation mode to find gaps, Enterprise API interface channel is still in the embryonic state.

The positioning and genetics of the PAAs platform determine that it can only provide users with API interfaces, up to the explanatory demo products, and can not meet the needs of users as standard software products, so that regardless of the ability platform users.

or want to do API interface agent, there is a certain technical threshold, even the open API pioneer and leader Google can only make a difference in the consumer business platform, but no one can deny that the API and the new enterprise platform to enable enterprises to expand the scale at a lower cost, therefore, For PAAs platforms that want to grow quickly, the channel for API interfaces is a must.

The new API channel emerges as a reference to the transformation of traditional software channels

The past two years is to UF, Kingdee-led domestic traditional management software enterprises the most suffering of two years, with the product homogeneity and vicious competition intensified, the traditional software channel system caused a huge impact, so that the profit is thin large and small channel vendors in the supplier's melee wave upon wave, The development of cloud computing and mobile Internet is forcing the reform of channel development system and model innovation.

For traditional software enterprises, the channel development strategy needs to change from simple business support to service delivery, such as project support, establishing channel docking system to help channel operators realize service value.

As the first Internet full-communication capability PAAs platform, general manager of Jong Communications, Sun Changxun said that the transformation of traditional software vendors channel to the PAAs Platform Channel Development has reference significance. Through the opening of the API, cloud communication will gradually develop three categories of "channel quotient" group:

1, the developer, the PAAs platform and the developer is the natural combination, the cloud communication will provide the rich communication API for the various applications of the developer, at the same time the developer can obtain the very rich benefit through the self-help open platform and the visual partitioning system.

2, API portal, mobile Internet, many third-party developer Services API aggregation platform for mobile developers to provide API service, operating mode similar to AppStore, Pea pod and other App store. At present, there are aggregation data, Devstore and other API aggregation platform, including a variety of Enterprise API interface, app operation, promotion program for developers to use.

3, Cloud computing service solution provider, the traditional channel transformation successful new system integrator, this kind of group in addition has the formidable end user expansion ability, but also must have certain service delivery ability, not only must have the very understanding to the industry customer demand, at the same time also must be very familiar with the cloud computing service.

New channel and New World

From the current development path of most PAAs platforms, 1 and 2 are the main channels to expand the target, API portal--aggregation API platform related responsible person, the future API user group will be mainly distributed in the enterprise internal development team, strategic partners, public developers and so on. API vendors should strive to create a community of interactive developer activities beyond their own sites, allowing developers to develop a valuable application that pays less and has more chance of success, thus achieving a winning goal. Cloud communication platform has been expanded with the aggregation of "Voice Verification Code" encapsulation, the future of this open strategy will bring the benefits of endless.

Predictably, in the future to achieve the expansion of the PAAs platform, in-depth two or three-line cities, the third group mentioned above-cloud computing service provider's advantages will gradually increase, but the current contradiction is that the major cloud service provider capabilities can not match customer demand, therefore, In order to better serve customers who have implemented cloud technologies and services, API providers must develop a number of channels with such potential, focusing on strategic consulting, migration tools and services, and building a new channel skills system that incorporates the tide of channel change in the internet era.

PAAs Platform API product form is maturing, the future of the PAAs platform competition may be stretched out as a channel of contention, the outcome of the quality of the product after the difference between the channel system is more complete, the Internet in the cutting channel at the same time for the channel open a new world, there is a sentence is still applicable to the channel to the world.

Future prospective of PAAs platform--api interface channel contention