Future search market leader-personalized search technology and market-search engine technology

In February 2003, Google acquired Pyra Labs, a provider of Blogger.com, one of the world's largest Blog services. In September 2003, Google acquired Kaltix, an emerging enterprise that created personalized and contextual search tools. In October 2003, google acquired online advertising network company Sprinks. In July 2004, Google announced its acquisition of Picasa digital photo management vendor in California. In October 2004, Google acquired the California-based digital map service provider Keyhole. In December 2004, google announced an agreement with the world's leading research library and Oxford University to transfer its search content to digital files ...... These are just the prelude to Google's personalized search.

Now, Google's share price has risen to $197.60, and the company's market value has also reached $54.027 billion (as of December 31, 2004). This shows that the market has good expectations for Google. At this time, Google's preference for personalized search technology seems to imply that personalized search will create another miracle on the search engine stage.

New battlefield of search technology
"Personalization" is often a magic weapon for many merchants to win. It can always create one myth after another, and this rule applies to search engine enterprises as well. Search engines have changed the way we use the Internet, and even formed a "search-type" usage habit, but this is far from enough. The storm of personalized search is approaching. Users not only need to be able to search for information, but also want to be the owner of information consumption, so that the search engine is centered on "I, instead of "I", the search engine is the center.

However, the current situation is that various users have no choice in the face of search engines. For individual users, the search engine service provider has no right to choose what information is displayed, what search results are arranged, and what access devices are used. For enterprise customers, employees cannot effectively obtain specific information that meets business needs, especially the personalized information that integrates internal knowledge information resources and Internet information resources. For advertisers, the high-quality, targeted, and traceable guidance information of the product is drowned in the vast amount of information. However, for websites, the search engine cannot be controlled to provide information sources suitable for website characteristics, you can only choose the same search results on the one hand, because the initiative to provide search services is monopolized by domineering search engine giants ......
However, search giants have realized that personalization of search engines is the main way to retain users beyond brand loyalty. Personalized search will become a new battlefield for search technology, microsoft, Yahoo, and Google are all developing personalized search engine technologies to attract users.

Smart "web spider"
Personalized Search applications require advanced concepts and excellent technical support to win praise from users. The focus of search engine technology is to improve user experience: excellent, accurate, complete, and fast. The search speed is the entrance ticket for technical vendors and service providers. There is no problem, but "excellent, accurate, and complete" is related to personalization. The personalization of web spider has a significant impact on the search engine's query and accuracy. It determines the size of the search engine's data capacity, moreover, the quality of web crawlers directly affects the quality of search information resource libraries.