Futures goodbye, spot Hello domestic mobile phone hunger marketing disease why is cured

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A little attention to the smartphone industry consumers, may find the current domestic brand mobile phone has a strange phenomenon-mobile phone no longer difficult to rob. "Torture" Consumers for years of hunger marketing, booking + snapping, all kinds of X-code ahead of the purchase, cattle fare increase, and so seems to have become the past overnight. The futures era basically wants to say goodbye to the consumer, the spot age has already opened the curtain.

Domestic smart phone hunger marketing disease was cured, originally is worth the joy of the Big Ben, but we can not help but ask, how suddenly the momentum has changed? are domestic mobile phone manufacturers conscience found, or mobile phone industry is too fierce competition? The opening of the spot era, whether it means that consumers can rest assured?

Futures Byebye spot is fashion

In the futures and spot this matter, millet seems to be "initiator". Xiaomi has just released a generation of mobile phones, the supply is insufficient, high costs and other reasons, formally open the mobile phone futures and hunger marketing era. At the time, futures gave Xiaomi not only controllable shipments, but also the zero inventory that other handset makers had never had, and many other benefits. such as always maintain a high degree of concern, free speculation of their own models; control quality, as the industry new ding, according to feedback at any time to adjust the hardware, system quality, etc. at a low price, to seize the market, can quickly increase production, and then by the shipment of profit ...

Since the beginning of millet, futures, hunger marketing has become the domestic handset manufacturer's reservation program, became a "unhealthy". Huawei, Meizu, le Vision, OPPO, Lenovo, ZTE and so on have joined, and has continued to this year, so that consumers love and hate. But in recent times, Xiaomi has become a firm supporter of the spot. In particular, when Red Rice note 2 was released, Lei June indicated that the stocking volume was sufficient. Sure enough, the official listing on the day of 800,000 sets of sales also proves that the goods have not been broken.

Since the red Rice Note 2 began, Meizu, le Vision, the great God, etc. have opened the spot rhythm. Take music as an example, 919 le powder Festival, not only big play price, or full-stock open supply, hit a number of records. The energy that has been pent up by consumers for too long is really the one that makes the market tremble. At present, for the futures of domestic mobile phone manufacturers not only become the object of consumer crucified, will be directly excluded from the selection range. Only the spot, is the consumer's heart good.

Be cured! Market big hand in regulation

Hunger marketing is cured, futures near extinction behind, and domestic handset manufacturers of "conscience" has nothing to do with, is the market big hand regulation results. At present, the domestic smartphone market has been saturated, touching the amount of ceiling. Rapid growth is no longer reproduced, and a decline in stability has become the norm. In such a large environment, domestic mobile phone manufacturers to think of hunger marketing to hang consumers appetite, purely with their own.

And more and more fierce market competition, hunger marketing and futures play the main reason. Domestic mobile phones want to go up, have released the high-end flagship model of higher prices, so that the high-end smart phone market instantaneous saturation, consumers can choose the scope of the larger. And in the high-end smart market mobile phone play hunger marketing, is obviously bold too much ...

And the thousand-dollar smartphone market, as the backbone of the shipments of the market, become a battleground. Cost-effective thousands of models in the endless, and have their own characteristics. Xiaomi has been able to lead a number of years, it is that its smart phones are high performance, low-cost representatives, the ability to pressure peers. But at present, Xiaomi mobile phone is only one of the many domestic models, and there is no absolute leading. In all domestic handset manufacturers can not win the absolute advantage of the case, spelling is how to get the mobile phone sales, in exchange for real profits.

Plus mobile phone replacement faster and faster-the charm of the Blue Note series two-generation models only about six months, and then futures, hunger marketing to win attention, has no meaning. And with the growth of domestic handset manufacturers, its integrated supply chain of the ability to become more and more strong, in the upstream and downstream industry chain of discourse power is increasingly heavy, spot has no more constraints. In the joint role of many factors, the opening of the spot era has become inevitable.

Spot also has malpractice industry adjustment still need to continue

The arrival of the spot is worth rejoicing, consumers no longer have to endure all kinds of suffering and unfair treatment, but this does not mean that the spot is perfect. First of all, the large-scale spot necessarily means that mobile phone quality problems arise, and the impact of more people, mobile phone manufacturers can not be adjusted according to feedback timely, resulting in a large increase in post-sales pressure, consumer complaints increased. Red Rice Note 2 on the day of the sale of 800,000 units, but until one months later, only to reach 2 million units, which with the burst of "change Terakado" time has been linked.

Secondly, it is possible to reduce the control of the channel and the power of the upstream and downstream industrial chain of discourse. If still small batches of shipments, you can grab upstream manufacturers of the throat, for their own more cost advantages. But after the spot, domestic handset manufacturers to the channel of the control will fall, but on the upstream manufacturers rely on more, reduce their voice.

Finally, the opening of the spot era means that the domestic smart market has finally started hand-to-hand combat. The importance of marketing will decline, the real is the competition price and other factors, will affect the profit of mobile phone manufacturers.

As a result, the smartphone industry's adjustment will not stop with the spot, but will speed up the pace of adjustment and speed. The real war is only just beginning now. (New discoveries of science and Technology, Constantine/Wen)

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Futures goodbye, spot Hello domestic mobile phone hunger marketing disease why is cured