Gao Wenliang: Some insights on the SEO training industry

Do not know since when the training of the industry, also do not know when to start the Internet on the SEO training industry has become so attractive, many people who think they have mastered a certain ability to SEO personnel, the team have joined this ranks, began their Internet entrepreneurship road. If you can recruit students, then the students charge a certain amount of training fees, income is indeed considerable, it is no wonder that in recent years so many SEO training has arisen, successive.

Talking about the SEO training, the first thought must be the seowhy training, Wang Tong SEO training, followed by a profit for sinks, some time ago, the Wolf rain SEO and the Internet many unknown SEO training, and then extended to have local SEO training throughout the country and so on.

Today Gao Wenliang to say how I think of SEO training this industry.

　Pre-necessary: SEO Ability

Since it's training, then you naturally have to have a certain SEO ability, do not say you have how many cases, do not say you through SEO how much money (otherwise why also to do training), you should at least have their own research out of some methods, some substantive and effective insights, this is the foundation, I don't think any of the trainees would want to find a trainer who started out on a trick, and it's not going to be long, and it might even have some serious consequences later.

　　Initial rise: Breakdown of the population

In general, the enrollment of SEO training trainees have so two kinds: one is not understand the SEO, want to development in this respect, looking forward to through the SEO training to get their own quick start, as soon as possible to earn money, at least to find a job seo. The second is self-study for a period of time SEO, feel that they encounter bottlenecks, need to use the SEO training method to further deepen their knowledge.

For these two groups of people, do not want to eat a breath into the big fat all do, and now the training industry's competitiveness is also relatively large, if in the beginning of the two categories of people do will inevitably have problems, because you just started when the team is certainly not many, can not lecture every day, that is to say that all students are attending a class together, Do you want to give someone who hasn't yet started to talk about how to analyze a website's SEO level? or to the second class of students to say what is the outside chain?

So the best way is to determine the type of student you're targeting, for example, you are sure that the target students are those who have not been contacted to do the training, then step-by-step to tell them what is outside the chain, what is the key words and so on factors, and then let them find an SEO commissioner's work or build a small station practice (this is very important), And so their ability has a certain degree of improvement, your training team also has a certain scale can be further to the second category of population development.

The training of the benefit sinks is often scolded as a liar, a fool, why is there such a situation? Because Gao Wenliang also did not participate, but a friend of mine signed up, he belongs to the second category of people, he said to me for the remit of the things can be found in the outside of the material, very basic, but there are many people said not to understand, Let them speak a little more simply. This is typically not a good subdivision.

　　Content of training

The content of the training is certainly the most important, your students come, then you tell them what kind of things? A lot of training friends just want to master some SEO knowledge, some SEO skills, expect to learn these skills can be fast, effective to do their own keywords Baidu home page.

When Gao Wenliang attended the seowhy training is this mentality. But after training, I found that in the seowhy training of SEO skills only accounted for half, the other half teach the Internet entrepreneurship, using SEO to make money thinking. I feel this is very important, also very practical, if you only give trainees to train some SEO skills, rather than making money thinking, I think not long, your students did not earn through SEO how much money or just give the company to do several rankings often fluctuate big words make his boss unhappy, Then he will also feel that your training is not reliable, and even scold your training is a liar.

Many people think that training is not reliable, but Gao Wenliang that any industry can rise is inevitable, not let students earn money training institutions must be a reason, can not generalize, if you want to engage in training industry can learn from seowhy experience.

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