Geely Test water E-commerce combined with SNS victory

December one day, While like the old days into the Amoy rivers and lakes, ready to see the down to buy the other Amoy friends how to evaluate the share. But when she got into the personal center, see friends "new", into the eye is the friend small white forwarding of the "' Buy panda car, provincial million ' transfer to send panda models and 288 yuan red envelopes," and this is the "Global Eagle" star shop. Hui son's first reaction is, Taobao began to sell cars, it is incredible. Then the joy is, has been discussing with her husband to buy "panda car" unexpectedly can Taobao group, but also the provincial million. In the forwarding of activities at the same time, While also pay attention to the "Global Eagle" star shop Amoy Lake home, become a "global Eagle" fans.

The next few days, While in Amoy rivers and lakes to learn about the "Global Eagle" issued by the panda car related information, and she also through other Amoy friends real baby test drive to share information, more comprehensive and real understanding of "panda car" advantages and shortcomings. This information lets While according to own demand and the situation, fully ponders, solves the choice doubt, enhances the confidence. And the husband decided to buy "panda car", Hui son through the Amoy rivers and lakes into the activities of the official page, and the collection of activities page and the Global Eagle official flagship store website.

December 22 00:00, all ready for the Hui son, finally photographed her beloved "Panda car." When she finished, paid, refreshed again, the car has shown "baby has been off the shelf", before and after less than a minute. "Taobao is so great that even a car worth tens of thousands of bucks can sell hundreds of cars in a minute." "Hui son is still in time for their hands and fortunately." And another through the Amoy Lake daily attention to the "Panda car" dynamic, Ms. Wang, because the next day to work early off the line and missed the opportunity. "This thought 300 car 22nd early morning work should be in time, who knows that nearly half a month of the ' panda car ' became a ' cloud '" in the interview, Ms. Wang also revealed Silk regret, "hope that the next Taobao has such a good activity."

Amoy Lake--The most recent SNS marketing platform from commercial value

"Taobao Mall's first sale of cars, 300 Geely 1 minutes to be robbed" became a hot news, SNS marketing expert Simon said, "many SNS platform at home and abroad, but really can use sales, sales to measure the commercial value of SNS marketing, it is estimated that only Amoy rivers and lakes." The commercial value of SNS marketing has been regarded as difficult to be measured by the marketing industry. November 25 Renren released SNS social media advertising value measurement, and this is only a measure of its advertising value of reference. For businesses, especially those involved in E-commerce business, the real conversion rate of sales and sales is kingly. ”

Amoy Lake SNS Marketing "Follow purchase" project leader Maguoliang told the author: There are thousands of brands in Amoy Lakes opened the "star Shop", through the "star Shop" in the form of the consumer to maintain 0 distance communication, to maintain customer, marketing customers. More than 200,000 Taobao merchants have been through the "Baby sharing-Follow the purchase" form for users to do Word-of-mouth marketing. "Baby sharing is the buyer after the evaluation of shopping to share to Amoy rivers and lakes, this illustrated treasure sharing is the buyer's most authentic shopping mood and the real evaluation of the baby, this is true consumer Word-of-mouth." "We are willing to do word-of-mouth marketing, every time we see the store baby's share is wildly forwarded, like to see their store ranking in Taobao main search rankings continue to rise," said Yan Son, director of marketing. The result is the same, baby. After being forwarded by the buyer, more buyers will follow the purchase through the baby share. Sometimes a day baby share follow purchase volume can reach thousands of orders. ”

In fact, the "Panda car" group buy the day, there are dozens of people are directly through the test drive baby share follow the purchase. Fangfang is one of the lucky ones to share the success of the purchase through the baby, "I used to often visit Taobao, now I also used to stroll around the river every day, not for it, is the map ' save money ', Amoy rivers and lakes every day a variety of activities to save money ', ' the ' banks ', ' follow the purchase '. Those days to see ' Follow the purchase ' on the ' Panda car ' group buy, the day 12 to rob, did not expect to rob. ”

Geely Test water SNS Marketing, why is Amoy rivers and lakes?

After more than a year of development, the current Amoy lake is to become a good brand and center sellers integrated sales and marketing of the best platform. The reason is simple: hundreds of millions of accurate consumer groups, a sound Word-of-mouth marketing communication mechanism, marketing transformation sales effect is obvious, in addition to a rich "fun and low threshold" interactive play. In the "Panda car" two weeks before the regiment, Amoy River in addition to the group around the car, fun test Drive Share forwarding, award-winning Twitter Weibo forwarding, "affordable" follow the way to buy, there are gold rush auction. With the gold coin and cash auction, click the Auction button to participate in the end, consumers only need to pay his auction price of 10%. "This almost the world drop pies play, so that users almost crazy, stay up late playing, is often the case." "Miss Li, who took part in the auction, said. "If you move your mouse, you might be able to spend thousands of bucks on a car," he said. ”

Finally, the marketing campaign, directly involved in the number of users? Relevant responsible person told us that this event, the participation of Twitter micro Bo, baby share forwarding more than 1 million of the total number of participants in the gold auction more than 800,000, and directly or indirectly accept the activity information users tens of millions. The event mall official said, 22nd 0:00 officially opened Rob before, we accumulated hundreds of thousands of of accurate users. At the beginning of the snap, nearly 50% of the users were snap through IE favorites.

The author reviews:

Throughout this e-commerce combination of SNS Marketing classic case, the author do the following analysis and summary. Hope that more brands and small and medium-sized businessmen "pond, better to retreat and networking":

1, the Gold Rush is different from the traditional advertising method, the user in the information at the same time, because the auction of fun and low threshold, users can actively participate, thereby increasing user contact time, increase user awareness of the event concentration;

2, the user in the auction process, has invested in the time and energy, because the cost has been put into, users want to get the goods will be stronger;

3, the user real baby sharing and test drive after two reviews, can make users more trust. Other user experience is easy to be perceived by users, users can experience in advance to get the car after their feelings, deepen the user's desire for goods. When the event begins, follow the buyers in droves;

4, the business through the "Global Eagle" star Shop home page to fans of information disclosure, can be low-cost repeat two times marketing and viral transmission. The continuous accumulation of fans became the most accurate consumer of the campaign;

5, the user's behavior and Word-of-mouth will spread through the chain of relationships, fun forms and incentives to stimulate the speed of transmission;