General keyword optimization needs to pay attention to several points

General keywords refer to a small amount of search, competitiveness is not high key words, such as Baidu Index two hundred or three hundred, home page ranking has three or four top-level domain name, this type of keyword only with content page optimization, it is difficult to go to, personally think or select Column page to optimize, the effect will be more ideal, the General keyword optimization, Need to pay attention to a few details, there are several points are often overlooked.

first, the website title keyword match

Site title is very important for a website, Baidu given the weight is very high, for a Column page optimization general keywords, must do exactly match, such as you need to optimize the tea set and gift tea two key words, it should be listed, many friends like to use a sentence to write the title, So for search engine to give keyword weight is not so ideal.

　Second, the page appears optimization key words

Site title appears the keyword is not enough, the content must embody their own to optimize the keyword, this is a lot of seoer people ignore a problem, many friends put a lot of keywords in the site title, think the site title appeared more keywords, Can have more keywords to participate in ranking, and often many keywords are not related to the content of words, even the column page or content is not reflected at all, such words and the relevance of the page is very poor, want to let the keyword ranking, I am afraid can only use the chain to accumulate, once the emergence of strong competitors or outside the chain this piece of negligence , the key words will appear the phenomenon of decline.

　Third, the anchor text appears mainly in the key words

Do a keyword ranking the most effective outside the chain form, of course, the form of anchor text appears, this outside the chain for keyword ranking to take an important role, but the anchor text links want to appear in other people's site is generally not likely, unless those who are not managed or added Nofollow page, Many beginners in those places are very high, in fact, those who can not be indexed by the search engine or included will not pass the weight of the outside chain, hair is no longer valid. Anchor text form of the chain shows a friendship link also has the forum signature, raise a blog, another is the use of network resources, ask someone to give you a one-way link.

　　Four, waiting for the update requires a period of time validation

Baidu update without Google to come so fast, Google can be one weeks to let the key words have obvious changes, and the performance of Baidu is not so clear, the general line keyword needs three to four rounds of updates, can have obvious changes, so as seoer do not guarantee with customers, especially to ensure that the time is too short, This is completely do not go up, even if their own chain of Sina, NetEase, Sohu, also can not be shown in a short period of time, the individual feel that the General keyword at least three to four rounds of small updates that need one months to stabilize the rankings.

The above four points is Zeng today to share with you, on the general key words need to pay attention to several points. Generally speaking, keyword ranking is mainly data analysis and execution of a process. Article has gift tea set (http://www.zuipin.cn/chaju.html) original, reproduced please indicate the source of the article, thank you.